morganstanley.com

1.

Adobe Audience Manager

60.0% • Adobe • Advertising

2.

Adobe Dynamic Tag Management

47.34% • Adobe • Essential

3.

Evidon

47.23% • Crownpeak • Essential

4.

pendo

41.98% • • Site Analytics

5.

Qualtrics

28.97% • Qualtrics • Site Analytics

6.

Google Tag Manager

22.26% • Google • Essential

7.

Polyfill

20.98% • Polyfill.io • Misc

8.

TradeDesk

20.26% • The Trade Desk • Advertising

9.

LinkedIn Analytics

16.06% • Microsoft • Site Analytics

10.

Facebook

15.98% • Meta • Advertising

11.

SiteImprove Analytics

15.76% • Siteimprove • Site Analytics

12.

DoubleClick

15.75% • Google • Advertising

13.

Microsoft Advertising

14.39% • Microsoft • Advertising

14.

Google

13.76% • Google • Advertising

15.

Research Now

13.31% • Research Now Group, Inc • Advertising

16.

Akamai Technologies

9.01% • Akamai Technologies • CDN

17.

Brightcove Player

8.71% • Brightcove • Audio/Video Player

18.

Brightcove

6.4% • Brightcove • Site Analytics

19.

AdsWizz

6.13% • AdsWizz • Advertising

20.

LinkedIn Ads

5.39% • Microsoft • Advertising

21.

Pardot

4.55% • Pardot • Site Analytics

22.

Bidtellect

4.54% • Simpli.fi • Advertising

23.

Google Static

4.18% • Google • CDN

24.

Google APIs

4.0% • Google • CDN

25.

X Advertising

3.83% • X Corp. • Advertising

26.

Google Fonts

3.58% • Google • CDN

27.

X Analytics

3.46% • X Corp. • Site Analytics

28.

Bombora

3.21% • Bombora • Site Analytics

29.

Resonate Networks

3.2% • Resonate • Advertising

30.

Nativo

3.19% • Nativo • Advertising

31.

Datonics

3.16% • AlmondNet • Advertising

32.

Google Analytics

3.13% • Google • Site Analytics

33.

OwnerIQ

3.08% • OwnerIQ • Advertising

34.

LiveRamp

3.01% • Acxiom • Advertising

35.

Aggregate Knowledge

2.93% • TransUnion • Advertising

36.

Lotame

2.79% • Lotame • Advertising

37.

Merkle RKG

2.63% • Dentsu Aegis Network • Site Analytics

38.

Zencoder

2.59% • Zencoder • Audio/Video Player

39.

Google AdServices

2.5% • Google • Advertising

40.

boltdns.net

2.48% • • Misc

41.

Adobe Experience Cloud

2.09% • Adobe • Site Analytics

42.

Adobe Typekit

1.59% • Adobe • Essential

43.

Yahoo! Ad Exchange

1.05% • Verizon • Advertising

44.

YouTube

1.01% • Google • Audio/Video Player