msnbc.com

1.

Adobe Audience Manager

85.21% • Adobe • Advertising

2.

Taboola

81.12% • Taboola • Advertising

3.

Adobe Dynamic Tag Management

78.42% • Adobe • Essential

4.

CookieLaw by OneTrust (formerly Optanaon)

78.07% • OneTrust • Consent Management

5.

Digioh

77.3% • • Advertising

6.

OneTrust

76.61% • OneTrust • Consent Management

7.

Google Tag Manager

76.25% • Google • Essential

8.

Sailthru Horizon

75.9% • Sailthru • Advertising

9.

Parse.ly

75.85% • Parse.ly • Site Analytics

10.

True Anthem

75.73% • trueAnthem • Advertising

11.

ScoreCard Research Beacon

74.99% • comScore, Inc. • Site Analytics

12.

NetRatings SiteCensus

73.99% • Nielsen • Advertising

13.

VWO

73.94% • Wingify • Site Analytics

14.

Hotjar

73.93% • Hotjar • Site Analytics

15.

Research Now

73.88% • Research Now Group, Inc • Advertising

16.

Branch

73.86% • Branch Metrics • Advertising

17.

Akamai Technologies

60.93% • Akamai Technologies • CDN

18.

DoubleClick

42.8% • Google • Advertising

19.

FreeWheel

40.53% • Comcast • Advertising

20.

JW Player

39.16% • JW Player • Audio/Video Player

21.

Conviva

23.82% • Conviva • Site Analytics

22.

Amazon Web Services

18.8% • Amazon • Hosting

23.

LiveRamp

8.24% • Acxiom • Advertising

24.

Google

7.98% • Google • Advertising

25.

Amazon Advertising

7.64% • Amazon • Advertising

26.

Moat

7.33% • Oracle • Advertising

27.

ADmantX

6.78% • Expert System, SpA • Advertising

28.

Google Syndication

6.08% • Google • Advertising

29.

TradeDesk

5.79% • The Trade Desk • Advertising

30.

Rubicon

5.59% • The Rubicon Project, Limited • Advertising

31.

Integral Ad Science

5.05% • Integral Ad Science, Inc. • Advertising

32.

Adobe Experience Cloud

4.44% • Adobe • Site Analytics

33.

Microsoft Services

4.16% • Microsoft • Misc

34.

StickyAds

3.54% • Comcast • Advertising

35.

Google Static

3.48% • Google • CDN

36.

Criteo

3.27% • Criteo • Advertising

37.

Google Fonts

3.24% • Google • CDN

38.

X Corp.

3.1% • X Corp. • Social Media

39.

Bidswitch

2.8% • Criteo • Advertising

40.

PubMatic

2.64% • PubMatic, Inc. • Advertising

41.

Index Exchange

2.53% • Index Exchange, Inc. • Advertising

42.

Yahoo! Ad Manager Plus

2.43% • Verizon • Advertising

43.

AppNexus

2.41% • Microsoft • Advertising

44.

BlueKai

2.32% • Oracle • Advertising

45.

TripleLift

2.28% • TripleLift, Inc. • Advertising

46.

Yahoo! Analytics

2.2% • Verizon • Site Analytics

47.

DoubleVerify

2.17% • DoubleVerify • Advertising

48.

X Syndication

2.13% • X Corp. • Social Media

49.

Videology

2.08% • Singtel • Advertising

50.

SpotX

2.04% • RTL Group • Advertising

51.

SecuredVisit

1.95% • SecuredVisit • Advertising

52.

Quantcast

1.93% • Quantcast International Limited • Advertising

53.

Media.net

1.9% • Media.net • Advertising

54.

OpenX

1.89% • OpenX Software Ltd. • Advertising

55.

Cloudinary

1.77% • • CDN

56.

Rhythmone Beacon

1.72% • RhythmOne, LLC • Advertising

57.

iSpot.tv

1.67% • • Advertising

58.

Beeswax

1.63% • Beeswax • Advertising

59.

Sentry

1.62% • Sentry • Site Analytics

60.

Kargo

1.61% • Kargo • Advertising

61.

Yieldmo

1.57% • Yieldmo, Inc. • Advertising

62.

Google APIs

1.56% • Google • CDN

63.

SMART AdServer

1.55% • Smart Adserver • Advertising

64.

RTB House

1.54% • RTB House • Advertising

65.

Opinary

1.5% • Opinary • Customer Interaction

66.

ID5 Sync

1.46% • ID5 Technology Ltd. • Site Analytics

67.

Google Analytics

1.33% • Google • Site Analytics

68.

ShareThrough

1.32% • Sharethrough, Inc • Advertising

69.

Unruly Media

1.27% • Tremor International • Advertising

70.

Amazon CloudFront

1.23% • Amazon • Hosting

71.

Innovid

1.21% • Innovid • Advertising

72.

Merkle RKG

1.2% • Dentsu Aegis Network • Site Analytics

73.

Aggregate Knowledge

1.2% • TransUnion • Advertising

74.

StackAdapt

1.19% • StackAdapt • Advertising

75.

Google AdServices

1.16% • Google • Advertising

76.

DeepIntent

1.14% • Deep Intent • Advertising

77.

Beachfront Media

1.13% • • Advertising

78.

Improve Digital

1.11% • Improve Digital • Advertising

79.

Verizon Media

1.08% • Verizon • Advertising

80.

Adform

1.03% • Adform • Advertising

81.

Sonobi

1.02% • Sonobi, Inc • Advertising

82.

SiteScout by Centro

1.01% • Centro • Advertising