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nature.com

Observed activities (42)

Sorted by frequency of appearance on domain subpages

1.
Google Tag Manager
92.92% • Google • Essential
2.
Google APIs
42.86% • Google • CDN
3.
Google Syndication
38.29% • Google • Advertising
4.
jsDelivr
18.77% • • CDN
5.
Google Analytics
15.96% • Google • Site Analytics
6.
DoubleClick
13.55% • Google • Advertising
7.
Microsoft Advertising
12.98% • Microsoft • Advertising
8.
Facebook
12.77% • Meta • Advertising
9.
ScoreCard Research Beacon
12.35% • comScore, Inc. • Site Analytics
10.
Digital Window
12.25% • Axel Springer Group • Advertising
11.
X Advertising
11.97% • X Corp. • Advertising
12.
Criteo
11.72% • Criteo • Advertising
13.
Google
11.53% • Google • Advertising
14.
Qualtrics
8.74% • Qualtrics • Site Analytics
15.
Google Static
4.72% • Google • CDN
16.
Permutive
3.98% • Permutive, Inc. • Advertising
17.
Google Fonts
3.88% • Google • CDN
18.
AppNexus
2.57% • Microsoft • Advertising
19.
Baidu Ads
2.26% • Baidu • Advertising
20.
X Corp.
2.17% • X Corp. • Social Media
21.
X Analytics
2.08% • X Corp. • Site Analytics
22.
TrackJS
1.82% • TrackJS • Site Analytics
23.
Rubicon
1.81% • The Rubicon Project, Limited • Advertising
24.
SMART AdServer
1.75% • Smart Adserver • Advertising
25.
Bidswitch
1.75% • Criteo • Advertising
26.
PubMatic
1.72% • PubMatic, Inc. • Advertising
27.
Taboola
1.66% • Taboola • Advertising
28.
Outbrain
1.59% • Outbrain • Advertising
29.
Index Exchange
1.59% • Index Exchange, Inc. • Advertising
30.
Teads
1.57% • Teads • Advertising
31.
TripleLift
1.57% • TripleLift, Inc. • Advertising
32.
Media.net
1.54% • Media.net • Advertising
33.
Improve Digital
1.5% • Improve Digital • Advertising
34.
Google Analytics with signals
1.44% • Google • Advertising
35.
Yieldmo
1.41% • Yieldmo, Inc. • Advertising
36.
Adform
1.19% • Adform • Advertising
37.
Adyoulike
1.14% • Open Web • Advertising
38.
Adobe Audience Manager
1.11% • Adobe • Advertising
39.
ShareThrough
1.1% • Sharethrough, Inc • Advertising
40.
Nativo
1.09% • Nativo • Advertising
41.
Mediavine Exchange
1.08% • Mediavine, Inc • Advertising
42.
Tremor Video
1.01% • Tremor Video • Audio/Video Player

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits. Filter the list by category to view subset tracker types.

5.04

Trackers Per Page Load

6.82

Tracking Requests Per Page Load

21.57%

Trackers Requests / All Requests

0.8MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies