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nbcnews.com

Observed activities (59)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Adobe Dynamic Tag Management
93.49% • Adobe • Utilities
2.
OneTrust
83.15% • OneTrust • Consent Management
3.
Sailthru Horizon
81.06% • Sailthru • Advertising
4.
Google Tag
80.91% • Google • Advertising
5.
Parse.ly
80.55% • Parse.ly • Site Analytics
6.
VWO
79.99% • Wingify • Site Analytics
7.
ScoreCard Research Beacon
79.89% • comScore, Inc. • Site Analytics
8.
Adobe Audience Manager
79.62% • Adobe • Advertising
9.
Branch
79.06% • Branch Metrics • Advertising
10.
NetRatings SiteCensus
79.04% • Nielsen • Advertising
11.
LiveRamp
78.96% • LiveRamp • Advertising
12.
Akamai Technologies
68.61% • Akamai Technologies • Hosting
13.
Conviva
51.52% • Conviva • Site Analytics
14.
Launch Darkly
51.05% • Launch Darkly • Utilities
15.
Taboola
48.76% • Taboola • Advertising
16.
JW Player
39.37% • JW Player • Audio/Video Player
17.
FreeWheel
37.91% • Comcast • Advertising
18.
SkimLinks
18.95% • SkimLinks • Advertising
19.
Google
10.81% • Google • Advertising
20.
DoubleClick
8.03% • Google • Advertising
21.
Digioh
5.73% • • Advertising
22.
True Anthem
5.69% • trueAnthem • Advertising
23.
Research Now
5.67% • Research Now Group, Inc • Advertising
24.
Google Static
4.23% • Google • Hosting
25.
Amazon Web Services
4.21% • Amazon • Hosting
26.
DoubleVerify
4.0% • DoubleVerify • Advertising
27.
ADmantX
3.79% • Expert System, SpA • Advertising
28.
Amazon Advertising
3.54% • Amazon • Advertising
29.
Google AdServices
3.19% • Google • Advertising
30.
Adobe Experience Cloud
3.14% • Adobe • Site Analytics
31.
Rubicon
3.06% • The Rubicon Project, Limited • Advertising
32.
Integral Ad Science
2.73% • Integral Ad Science, Inc. • Advertising
33.
Google Syndication
2.67% • Google • Advertising
34.
X Corp.
2.41% • X Corp. • Social Media
35.
Criteo
2.34% • Criteo • Advertising
36.
Google APIs
2.25% • Google • Hosting
37.
Datadog
2.09% • Datadog • Utilities
38.
Google Fonts
2.07% • Google • Hosting
39.
TradeDesk
1.87% • The Trade Desk • Advertising
40.
Google User Content
1.81% • Google • Hosting
41.
AppNexus
1.81% • Microsoft • Advertising
42.
YouTube
1.8% • Google • Audio/Video Player
43.
Bidswitch
1.72% • Criteo • Advertising
44.
PubMatic
1.7% • PubMatic, Inc. • Advertising
45.
X Syndication
1.65% • X Corp. • Social Media
46.
Index Exchange
1.64% • Index Exchange, Inc. • Advertising
47.
StickyAds
1.5% • Comcast • Advertising
48.
TripleLift
1.48% • TripleLift, Inc. • Advertising

15.61

Trackers Per Page Load

6.35

Tracking Requests Per Page Load

3.55%

Trackers Requests / All Requests

57.35MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies