nbcnews.com

1.

Adobe Dynamic Tag Management

97.13% • Adobe • Utilities

2.

VWO

89.67% • Wingify • Site Analytics

3.

Google Tag

89.11% • Google • Advertising

4.

mPulse

88.52% • Akamai Technologies • Site Analytics

5.

Parse.ly

87.41% • Parse.ly • Site Analytics

6.

ScoreCard Research Beacon

86.55% • comScore, Inc. • Site Analytics

7.

Taboola

86.25% • Taboola • Advertising

8.

Adobe Audience Manager

85.47% • Adobe • Advertising

9.

Branch

84.62% • Branch Metrics • Advertising

10.

NetRatings SiteCensus

84.38% • Nielsen • Advertising

11.

mParticle

82.94% • mParticle • Site Analytics

12.

LiveRamp

80.76% • LiveRamp • Advertising

13.

Launch Darkly

80.0% • LaunchDarkly • Utilities

14.

Conviva

73.53% • Conviva • Site Analytics

15.

Akamai Technologies

73.12% • Akamai Technologies • Hosting

16.

JW Player

71.47% • JW Player • Audio/Video Player

17.

FreeWheel

66.48% • Comcast • Advertising

18.

SkimLinks

37.51% • SkimLinks • Advertising

19.

OneTrust

32.25% • OneTrust • Consent Management

20.

Digioh

8.75% • • Advertising

21.

Google Marketing Platform

6.32% • Google • Advertising

22.

Google

5.07% • Google • Advertising

23.

Sailthru Horizon

4.99% • Sailthru • Advertising

24.

Research Now

4.8% • Research Now Group, Inc • Advertising

25.

Amazon Advertising

4.71% • Amazon • Advertising

26.

True Anthem

4.6% • trueAnthem • Advertising

27.

DoubleVerify

4.39% • DoubleVerify • Advertising

28.

ADmantX

4.31% • Expert System, SpA • Advertising

29.

Google Static

4.09% • Google • Hosting

30.

Google Fonts

4.07% • Google • Hosting

31.

Magnite

4.01% • Magnite • Advertising

32.

Facebook

3.89% • Meta • Advertising

33.

Criteo

3.28% • Criteo • Advertising

34.

Adobe Experience Cloud

3.0% • Adobe • Site Analytics

35.

Google Syndication

2.76% • Google • Advertising

36.

Amazon Web Services

2.6% • Amazon • Hosting

37.

Integral Ad Science

2.51% • Integral Ad Science, Inc. • Advertising

38.

Google AdServices

2.48% • Google • Advertising

39.

TradeDesk

2.38% • The Trade Desk • Advertising

40.

PubMatic

2.36% • PubMatic, Inc. • Advertising

41.

Bidswitch

2.35% • Criteo • Advertising

42.

Datadog

2.35% • Datadog • Utilities

43.

OpenX

2.34% • OpenX Software Ltd. • Advertising

44.

Beachfront Media

2.17% • Seedtag Advertising • Advertising

45.

AppNexus

2.15% • Microsoft • Advertising

46.

Index Exchange

2.06% • Index Exchange, Inc. • Advertising

47.

LiveRamp CMP

2.05% • LiveRamp • Consent Management

48.

TripleLift

2.03% • TripleLift, Inc. • Advertising

49.

X Corp.

2.01% • X Corp. • Social Media

50.

Unruly Media

2.01% • Tremor International • Advertising

51.

Yahoo! Ad Manager Plus

1.98% • Verizon • Advertising

52.

StickyAds

1.92% • Comcast • Advertising

53.

Google APIs

1.9% • Google • Hosting

54.

Kargo

1.78% • Kargo • Advertising

55.

X Syndication

1.71% • X Corp. • Social Media

56.

Instagram

1.61% • Meta • Social Media

57.

Quantcast

1.57% • Quantcast International Limited • Advertising

58.

Live Intent

1.53% • LiveIntent • Site Analytics

59.

Merkle RKG

1.51% • Dentsu Aegis Network • Site Analytics

60.

Turn Inc.

1.42% • Singtel • Advertising

61.

SecuredVisit

1.4% • SecuredVisit • Advertising

62.

SMART AdServer

1.37% • Smart Adserver • Advertising

63.

Yahoo! Analytics

1.36% • Verizon • Site Analytics

64.

Aggregate Knowledge

1.32% • TransUnion • Advertising

65.

RTB House

1.28% • RTB House • Advertising

66.

Lotame

1.26% • Lotame • Advertising

67.

ID5 Sync

1.23% • ID5 Technology • Advertising

68.

PulsePoint

1.23% • PulsePoint, Inc. • Advertising

69.

Tapad

1.16% • Telenor Group • Advertising

70.

Rhythmone Beacon

1.14% • RhythmOne, LLC • Advertising

71.

StackAdapt

1.1% • StackAdapt • Advertising

72.

YouTube

1.08% • Google • Audio/Video Player

73.

Outbrain

1.05% • Outbrain • Advertising

74.

DeepIntent

1.05% • Deep Intent • Advertising