pitchfork.com

1.

CookieLaw by OneTrust (formerly Optanaon)

93.29% • OneTrust • Consent Management

2.

Google Tag Manager

90.85% • Google • Essential

3.

DoubleClick

90.15% • Google • Advertising

4.

OneTrust

88.67% • OneTrust • Consent Management

5.

Taboola

76.27% • Taboola • Advertising

6.

Polyfill

75.06% • Polyfill.io • Misc

7.

Amazon CloudFront

73.55% • Amazon • Hosting

8.

Facebook

61.59% • Meta • Advertising

9.

Integral Ad Science

59.39% • Integral Ad Science, Inc. • Advertising

10.

Google APIs

48.77% • Google • CDN

11.

SkimLinks

43.08% • SkimLinks • Advertising

12.

Parse.ly

42.0% • Parse.ly • Site Analytics

13.

Quantcast

39.83% • Quantcast International Limited • Advertising

14.

Google Analytics

39.64% • Google • Site Analytics

15.

ScoreCard Research Beacon

36.27% • comScore, Inc. • Site Analytics

16.

Google

32.42% • Google • Advertising

17.

Hotjar

31.95% • Hotjar • Site Analytics

18.

Sailthru Horizon

31.76% • Sailthru • Advertising

19.

Outbrain

30.96% • Outbrain • Advertising

20.

Audience Square

30.9% • Audigent • Advertising

21.

AppNexus

30.89% • Microsoft • Advertising

22.

TikTok Analytics

30.88% • ByteDance Inc • Site Analytics

23.

X Advertising

30.82% • X Corp. • Advertising

24.

LinkedIn Analytics

30.68% • Microsoft • Site Analytics

25.

LiveRamp

30.63% • Acxiom • Advertising

26.

Qualia

30.49% • Qualia • Advertising

27.

Snapchat For Business

28.25% • Snap Technologies • Advertising

28.

Moat

15.04% • Oracle • Advertising

29.

Adobe Dynamic Tag Management

12.46% • Adobe • Essential

30.

Google Static

11.37% • Google • CDN

31.

Amazon Advertising

10.51% • Amazon • Advertising

32.

YouTube

10.04% • Google • Audio/Video Player

33.

Google Photos

6.98% • Google • CDN

34.

Google Analytics with signals

5.89% • Google • Advertising

35.

Google Syndication

5.45% • Google • Advertising

36.

minute.ly

3.93% • Minute.ly • Audio/Video Player

37.

Criteo

3.51% • Criteo • Advertising

38.

Bounce Exchange

3.13% • Bounce Exchange • Advertising

39.

Quantcount

2.9% • Quantcast International Limited • Site Analytics

40.

LinkedIn Ads

2.87% • Microsoft • Advertising

41.

Google Fonts

2.5% • Google • CDN

42.

X Corp.

1.75% • X Corp. • Social Media

43.

Rubicon

1.52% • The Rubicon Project, Limited • Advertising

44.

PubMatic

1.28% • PubMatic, Inc. • Advertising

45.

TradeDesk

1.24% • The Trade Desk • Advertising

46.

X Analytics

1.22% • X Corp. • Site Analytics

47.

BounceX

1.19% • • Advertising

48.

OpenX

1.11% • OpenX Software Ltd. • Advertising

49.

Permutive

1.1% • Permutive, Inc. • Advertising

50.

DoubleVerify

1.09% • DoubleVerify • Advertising

51.

Tapad

1.07% • Telenor Group • Advertising

52.

Adobe Audience Manager

1.01% • Adobe • Advertising