rakuten.com

1.

Google Tag Manager

94.73% • Google • Essential

2.

AT Internet

88.74% • AT Internet • Site Analytics

3.

Didomi

87.03% • Didomi • Essential

4.

Criteo

68.02% • Criteo • Advertising

5.

DataDome

65.66% • DataDome • Site Analytics

6.

Google Syndication

48.58% • Google • Advertising

7.

TikTok Analytics

41.37% • ByteDance Inc • Site Analytics

8.

Effiliation

41.1% • Effiliation • Advertising

9.

Google

40.91% • Google • Advertising

10.

Digital Window

40.78% • Axel Springer Group • Advertising

11.

Google APIs

26.93% • Google • CDN

12.

ContentSquare

21.16% • Content Square • Advertising

13.

DoubleClick

18.1% • Google • Advertising

14.

Facebook

17.93% • Meta • Advertising

15.

Microsoft Advertising

14.47% • Microsoft • Advertising

16.

Captify

12.56% • Captify • Advertising

17.

LinkedIn Analytics

12.52% • Microsoft • Site Analytics

18.

Rakuten Display

10.24% • Rakuten Marketing LLC • Advertising

19.

Google AdServices

8.81% • Google • Advertising

20.

Queue-it

8.53% • • Site Analytics

21.

Fastly

7.99% • Fastly • CDN

22.

SOASTA mPulse

6.57% • Akamai Technologies • Site Analytics

23.

Google Analytics

5.86% • Google • Site Analytics

24.

sitelabweb.com

5.72% • • Misc

25.

Google Static

5.31% • Google • CDN

26.

Google Fonts

4.86% • Google • CDN

27.

RTB House

4.75% • RTB House • Advertising

28.

Netaffiliation

4.19% • Kwanko • Advertising

29.

LinkedIn Ads

3.65% • Microsoft • Advertising

30.

Dotomi

3.6% • Conversant • Advertising

31.

Rakuten LinkShare

3.43% • Rakuten Marketing LLC • Advertising

32.

AppNexus

3.26% • Microsoft • Advertising

33.

PubMatic

3.07% • PubMatic, Inc. • Advertising

34.

Rubicon

3.06% • The Rubicon Project, Limited • Advertising

35.

Mediarithmics

2.76% • mediarithmics • Advertising

36.

TradeDesk

2.48% • The Trade Desk • Advertising

37.

Pinterest

2.32% • Pinterest • Social Media

38.

Segment

2.28% • Segment • Site Analytics

39.

Quora

2.25% • • Social Media

40.

Yahoo!

2.22% • Verizon • Site Analytics

41.

Simpli.fi

2.18% • Simplifi Holdings Inc. • Advertising

42.

DataXu

2.17% • DataXu • Advertising

43.

Sprig

1.68% • Sprig • Customer Interaction

44.

Amazon Web Services

1.65% • Amazon • Hosting

45.

Google Analytics with signals

1.48% • Google • Advertising

46.

Nativo

1.24% • Nativo • Advertising

47.

Bidswitch

1.08% • Criteo • Advertising

48.

ForeSee

1.06% • ForeSee Results • Essential

49.

SMART AdServer

1.04% • Smart Adserver • Advertising

50.

Index Exchange

1.04% • Index Exchange, Inc. • Advertising

51.

Yahoo! Analytics

1.02% • Verizon • Site Analytics

52.

Adobe Audience Manager

1.01% • Adobe • Advertising