softonic.com

1.

Didomi

95.25% • Didomi • Essential

2.

Google Tag Manager

94.15% • Google • Essential

3.

DoubleClick

90.95% • Google • Advertising

4.

PageFair

90.42% • Blockthrough • Customer Interaction

5.

Amazon Advertising

88.71% • Amazon • Advertising

6.

Google

73.85% • Google • Advertising

7.

Microsoft Advertising

46.87% • Microsoft • Advertising

8.

Google Analytics

46.19% • Google • Site Analytics

9.

Facebook

40.02% • Meta • Advertising

10.

ad-delivery.net

39.4% • • Misc

11.

Snowplow

19.98% • Snowplow • Site Analytics

12.

Moat

14.85% • Oracle • Advertising

13.

Google Syndication

11.59% • Google • Advertising

14.

AdScale

9.8% • Ströer SSP GmbH • Advertising

15.

Google Analytics with signals

9.18% • Google • Advertising

16.

ID5 Sync

8.4% • ID5 Technology Ltd. • Site Analytics

17.

Disqus

7.51% • Zeta Global • Comments

18.

Index Exchange

7.21% • Index Exchange, Inc. • Advertising

19.

AppNexus

7.2% • Microsoft • Advertising

20.

Google AdServices

7.03% • Google • Advertising

21.

sovrn

6.95% • Sovrn Holdings Inc • Advertising

22.

PubMatic

6.76% • PubMatic, Inc. • Advertising

23.

Google Static

6.71% • Google • CDN

24.

Media.net

6.22% • Media.net • Advertising

25.

Google APIs

5.62% • Google • CDN

26.

Google Fonts

4.66% • Google • CDN

27.

Improve Digital

4.08% • Improve Digital • Advertising

28.

Criteo

4.05% • Criteo • Advertising

29.

Live Intent

3.65% • LiveIntent • Site Analytics

30.

Gravatar

3.08% • Automattic • Social Media

31.

YouTube

1.64% • Google • Audio/Video Player

32.

Google Photos

1.14% • Google • CDN

33.

Adyoulike

1.12% • Open Web • Advertising

34.

Rubicon

1.11% • The Rubicon Project, Limited • Advertising

35.

Google Translate

1.08% • Google • Customer Interaction