theguardian.com

Observed activities (44)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Marketing Platform

70.04% • Google • Advertising

ScoreCard Research Beacon

62.36% • comScore, Inc. • Site Analytics

Brand Metrics

61.71% • Brand Metrics • Advertising

Google AdServices

61.12% • Google • Advertising

Permutive

60.52% • Permutive, Inc. • Advertising

Integral Ad Science

60.04% • Integral Ad Science, Inc. • Advertising

Amazon Advertising

56.99% • Amazon • Advertising

Teads

35.5% • Teads • Advertising

Dotmetrics

34.72% • • Site Analytics

10.

Google

15.25% • Google • Advertising

11.

Google Static

12.73% • Google • Hosting

12.

NetRatings SiteCensus

6.7% • Nielsen • Advertising

13.

X Corp.

6.63% • X Corp. • Social Media

14.

X Syndication

5.98% • X Corp. • Social Media

15.

Google APIs

3.92% • Google • Hosting

16.

YouTube

3.25% • Google • Audio/Video Player

17.

Google Fonts

2.49% • Google • Hosting

18.

Google Photos

2.42% • Google • Hosting

19.

Sourcepoint CMP

1.93% • Sourcepoint • Consent Management

20.

Google Syndication

1.91% • Google • Advertising

21.

AppNexus

1.5% • Microsoft • Advertising

22.

Sentry

1.44% • Sentry • Utilities

23.

PubMatic

1.37% • PubMatic, Inc. • Advertising

24.

Magnite

1.29% • Magnite • Advertising

8.2

Trackers Per Page Load

0.86

Tracking Requests Per Page Load

0.83%

Trackers Requests / All Requests

0.06MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies