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theguardian.com

Observed activities (34)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
The Guardian
98.32% • The Guardian • Misc
2.
DoubleClick
69.82% • Google • Advertising
3.
ScoreCard Research Beacon
60.88% • comScore, Inc. • Site Analytics
4.
Google AdServices
56.85% • Google • Advertising
5.
Brandmetrics.com
56.83% • • Advertising
6.
Permutive
56.45% • Permutive, Inc. • Advertising
7.
Integral Ad Science
56.27% • Integral Ad Science, Inc. • Advertising
8.
X Advertising
56.23% • X Corp. • Advertising
9.
Amazon Advertising
53.13% • Amazon • Advertising
10.
Dotmetrics
33.13% • • Site Analytics
11.
Teads
30.98% • Teads • Advertising
12.
Google
16.56% • Google • Advertising
13.
Google Static
13.94% • Google • Hosting
14.
X Corp.
7.86% • X Corp. • Social Media
15.
NetRatings SiteCensus
7.84% • Nielsen • Advertising
16.
Sourcepoint CMP
5.41% • Sourcepoint • Consent Management
17.
X Syndication
4.43% • X Corp. • Social Media
18.
Google APIs
3.51% • Google • Hosting
19.
YouTube
3.16% • Google • Audio/Video Player
20.
Google Photos
2.44% • Google • Hosting
21.
X Analytics
1.92% • X Corp. • Site Analytics
22.
Google Syndication
1.66% • Google • Advertising
23.
AppNexus
1.49% • Microsoft • Advertising
24.
Google Fonts
1.44% • Google • Hosting
25.
Rubicon
1.37% • The Rubicon Project, Limited • Advertising
26.
PubMatic
1.35% • PubMatic, Inc. • Advertising
27.
Index Exchange
1.31% • Index Exchange, Inc. • Advertising
28.
Criteo
1.26% • Criteo • Advertising
29.
OpenX
1.24% • OpenX Software Ltd. • Advertising
30.
Adyoulike
1.23% • Open Web • Advertising
31.
TradeDesk
1.03% • The Trade Desk • Advertising
32.
Bidswitch
1.02% • Criteo • Advertising
33.
SMART AdServer
1.01% • Smart Adserver • Advertising
34.
Spot.IM
1.0% • Spot.IM Ltd. • Social Media

8.41

Trackers Per Page Load

3.08

Tracking Requests Per Page Load

2.91%

Trackers Requests / All Requests

1.03MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies