tiaa.org

1.

Google Tag Manager

93.06% • Google • Essential

2.

Adobe Audience Manager

91.37% • Adobe • Advertising

3.

Qualtrics

77.93% • Qualtrics • Site Analytics

4.

Google

44.16% • Google • Advertising

5.

LinkedIn Ads

42.13% • Microsoft • Advertising

6.

Google Analytics

41.96% • Google • Site Analytics

7.

Demandbase

41.62% • Demandbase • Advertising

8.

DoubleClick

41.3% • Google • Advertising

9.

Pinterest

41.0% • Pinterest • Social Media

10.

LinkedIn Analytics

40.91% • Microsoft • Site Analytics

11.

Facebook

40.41% • Meta • Advertising

12.

TradeDesk

40.4% • The Trade Desk • Advertising

13.

X Advertising

40.38% • X Corp. • Advertising

14.

Microsoft Advertising

35.26% • Microsoft • Advertising

15.

SOASTA mPulse

32.03% • Akamai Technologies • Site Analytics

16.

Crazy Egg

27.17% • Crazy Egg • Site Analytics

17.

Arkose Labs

27.03% • • Site Analytics

18.

TikTok Analytics

22.42% • ByteDance Inc • Site Analytics

19.

Reddit

20.13% • reddit • Social Media

20.

Dynatrace

19.0% • Thoma Bravo • Site Analytics

21.

Google Analytics with signals

16.42% • Google • Advertising

22.

Akamai Technologies

16.03% • Akamai Technologies • CDN

23.

Cloudflare

14.69% • Cloudflare • CDN

24.

Adobe Experience Cloud

9.63% • Adobe • Site Analytics

25.

Adobe Dynamic Media

6.66% • Adobe • Advertising

26.

Google Static

3.21% • Google • CDN

27.

Google Syndication

3.08% • Google • Advertising

28.

Evergage

2.98% • Evergage • Customer Interaction

29.

X Analytics

2.97% • X Corp. • Site Analytics

30.

X Corp.

2.89% • X Corp. • Social Media

31.

Google Fonts

2.5% • Google • CDN

32.

ThreatMetrix

1.4% • ThreatMetrix • Site Analytics

33.

Dstillery

1.36% • Dstillery • Advertising