travelers.com

1.

Tealium Consent

81.75% • Tealium • Consent Management

2.

Google Tag Manager

75.75% • Google • Essential

3.

Tealium

62.38% • Tealium • Essential

4.

Qualtrics

57.11% • Qualtrics • Site Analytics

5.

Dynatrace

54.35% • Thoma Bravo • Site Analytics

6.

Google Analytics

43.25% • Google • Site Analytics

7.

YouTube

10.83% • Google • Audio/Video Player

8.

Google Static

6.17% • Google • CDN

9.

Monotype GmbH

5.42% • Monotype Imaging • CDN

10.

Google

5.34% • Google • Advertising

11.

Google Fonts

4.29% • Google • CDN

12.

SOASTA mPulse

3.95% • Akamai Technologies • Site Analytics

13.

IBM Digital Analytics

3.13% • IBM • Site Analytics

14.

CookieLaw by OneTrust (formerly Optanaon)

3.08% • OneTrust • Consent Management

15.

OneTrust

2.75% • OneTrust • Consent Management

16.

Google APIs

2.6% • Google • CDN

17.

Shareaholic

2.42% • Shareaholic • Site Analytics

18.

Oracle Maxymiser

2.32% • Oracle • Advertising

19.

DoubleClick

2.28% • Google • Advertising

20.

Microsoft Network

2.15% • Microsoft • Misc

21.

Adobe Typekit

2.14% • Adobe • Essential

22.

Visualstudio.com

1.96% • Microsoft • Misc

23.

Google Analytics with signals

1.62% • Google • Advertising

24.

Gigya CDN

1.46% • SAP • CDN

25.

Facebook

1.34% • Meta • Advertising

26.

New Relic

1.3% • New Relic • Site Analytics

27.

Amazon CloudFront

1.27% • Amazon • Hosting

28.

LinkedIn Marketing Solutions

1.16% • Microsoft • Advertising

29.

Microsoft Advertising

1.05% • Microsoft • Advertising

30.

Gigya

1.04% • SAP • Site Analytics

31.

Demandbase

1.01% • Demandbase • Advertising