tripadvisor.com

1.

TripAdvisor

99.1% • IAC (InterActiveCorp) • Misc

2.

CookieLaw by OneTrust (formerly Optanaon)

96.77% • OneTrust • Consent Management

3.

DoubleClick

85.03% • Google • Advertising

4.

Google

79.82% • Google • Advertising

5.

OneTrust

77.77% • OneTrust • Consent Management

6.

DataDome

54.34% • DataDome • Site Analytics

7.

Google Tag Manager

43.8% • Google • Essential

8.

Amazon Advertising

38.16% • Amazon • Advertising

9.

Facebook

38.06% • Meta • Advertising

10.

Rubicon

31.91% • The Rubicon Project, Limited • Advertising

11.

Google Static

22.19% • Google • CDN

12.

SOASTA mPulse

19.36% • Akamai Technologies • Site Analytics

13.

Pinterest

11.59% • Pinterest • Social Media

14.

TikTok Analytics

11.14% • ByteDance Inc • Site Analytics

15.

ScoreCard Research Beacon

11.05% • comScore, Inc. • Site Analytics

16.

Google Analytics with signals

8.87% • Google • Advertising

17.

LiveRamp

7.97% • Acxiom • Advertising

18.

ClickTripz

7.03% • ClickTripz • Advertising

19.

Google Fonts

6.6% • Google • CDN

20.

Microsoft Advertising

6.43% • Microsoft • Advertising

21.

Google APIs

4.92% • Google • CDN

22.

Yahoo! Japan Retargeting

3.65% • Yahoo! Japan • Advertising

23.

Google Syndication

3.54% • Google • Advertising

24.

Integral Ad Science

2.69% • Integral Ad Science, Inc. • Advertising

25.

ThreatMetrix

2.18% • ThreatMetrix • Site Analytics

26.

TradeDesk

1.75% • The Trade Desk • Advertising

27.

Index Exchange

1.71% • Index Exchange, Inc. • Advertising

28.

PubMatic

1.69% • PubMatic, Inc. • Advertising

29.

Media.net

1.67% • Media.net • Advertising

30.

Dotomi

1.66% • Conversant • Advertising

31.

Google AdServices

1.66% • Google • Advertising

32.

Sentry

1.28% • Sentry • Site Analytics

33.

Live Intent

1.22% • LiveIntent • Site Analytics

34.

Fastly

1.06% • Fastly • CDN