umich.edu

Observed activities (43)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

61.68% • Google • Advertising

Google Static

36.16% • Google • Hosting

Google Fonts

28.25% • Google • Hosting

Google

23.31% • Google • Advertising

Cloudflare

14.54% • Cloudflare • Hosting

Adobe Typekit

13.18% • Adobe • Utilities

Google Analytics

12.48% • Google • Site Analytics

jsDelivr

11.21% • • Hosting

Bootstrap CDN

10.77% • BootstrapCDN • Hosting

10.

Amazon Web Services

10.5% • Amazon • Hosting

11.

Google APIs

9.4% • Google • Hosting

12.

Heap

8.61% • Heap • Site Analytics

13.

Facebook

7.96% • Meta • Advertising

14.

Canvas

7.89% • • Customer Interaction

15.

Atlassian

6.96% • Atlassian • Customer Interaction

16.

OneTrust

6.88% • OneTrust • Consent Management

5.82% • AddToAny • Social Media

19.

New Relic

5.49% • New Relic • Site Analytics

20.

Microsoft Clarity

5.2% • Microsoft • Site Analytics

21.

DoubleClick

5.16% • Google • Advertising

22.

Crazy Egg

4.94% • Crazy Egg • Site Analytics

23.

YouTube

4.14% • Google • Audio/Video Player

24.

Amazon CloudFront

3.81% • Amazon • Hosting

25.

Google User Content

2.98% • Google • Hosting

26.

Piwik PRO Tag Manager

2.97% • Cookie Information • Utilities

27.

jQuery

2.82% • JS Foundation • Hosting

28.

LinkedIn Analytics

2.67% • Microsoft • Site Analytics

29.

Google Photos

2.59% • Google • Hosting

30.

Google Analytics with signals

2.52% • Google • Advertising

31.

unpkg

2.36% • unpkg • Hosting

32.

Hotjar

2.04% • Hotjar • Site Analytics

33.

X Advertising

2.02% • X Corp. • Advertising

34.

DataTables

1.99% • • Customer Interaction

35.

X Corp.

1.98% • X Corp. • Social Media

36.

Google AdServices

1.82% • Google • Advertising

37.

SiteImprove Analytics

1.77% • Siteimprove • Site Analytics

38.

Fathom Analytics

1.7% • Conva Ventures • Site Analytics

39.

Clicky

1.68% • Clicky • Site Analytics

40.

LinkedIn Ads

1.61% • Microsoft • Advertising

41.

ShareThis

1.5% • ShareThis, Inc. • Advertising

42.

Jetpack

1.17% • Automattic • Site Analytics

43.

Pingdom

1.11% • SolarWinds • Site Analytics

4.11

Trackers Per Page Load

2.37

Tracking Requests Per Page Load

9.09%

Trackers Requests / All Requests

5.89MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies