vanityfair.com

1.

Google Tag Manager

93.62% • Google • Essential

2.

CookieLaw by OneTrust (formerly Optanaon)

92.3% • OneTrust • Consent Management

3.

Google

91.68% • Google • Advertising

4.

OneTrust

89.81% • OneTrust • Consent Management

5.

DoubleClick

88.83% • Google • Advertising

6.

Yahoo!

88.18% • Verizon • Site Analytics

7.

Polyfill

87.36% • Polyfill.io • Misc

8.

Taboola

87.08% • Taboola • Advertising

9.

Facebook

79.94% • Meta • Advertising

10.

Amazon CloudFront

77.32% • Amazon • Hosting

11.

Google APIs

76.78% • Google • CDN

12.

Integral Ad Science

75.07% • Integral Ad Science, Inc. • Advertising

13.

SkimLinks

41.87% • SkimLinks • Advertising

14.

Parse.ly

39.88% • Parse.ly • Site Analytics

15.

ScoreCard Research Beacon

39.83% • comScore, Inc. • Site Analytics

16.

Google Analytics

39.58% • Google • Site Analytics

17.

Hotjar

38.97% • Hotjar • Site Analytics

18.

Sailthru Horizon

38.73% • Sailthru • Advertising

19.

Bounce Exchange

38.12% • Bounce Exchange • Advertising

20.

Reddit

38.04% • reddit • Social Media

21.

Audience Square

37.5% • Audigent • Advertising

22.

Snapchat For Business

37.43% • Snap Technologies • Advertising

23.

TikTok Analytics

37.34% • ByteDance Inc • Site Analytics

24.

LinkedIn Analytics

37.25% • Microsoft • Site Analytics

25.

Quantcast

36.79% • Quantcast International Limited • Advertising

26.

Outbrain

36.74% • Outbrain • Advertising

27.

X Advertising

36.62% • X Corp. • Advertising

28.

LiveRamp

36.46% • Acxiom • Advertising

29.

Qualia

36.43% • Qualia • Advertising

30.

Microsoft Advertising

23.85% • Microsoft • Advertising

31.

Moat

16.01% • Oracle • Advertising

32.

Google Analytics with signals

10.81% • Google • Advertising

33.

Google Static

10.05% • Google • CDN

34.

Google Syndication

6.47% • Google • Advertising

35.

X Corp.

6.22% • X Corp. • Social Media

36.

Google Fonts

5.35% • Google • CDN

37.

YouTube

5.25% • Google • Audio/Video Player

38.

minute.ly

4.47% • Minute.ly • Audio/Video Player

39.

Amazon Advertising

4.01% • Amazon • Advertising

40.

Google Photos

3.73% • Google • CDN

41.

Criteo

3.59% • Criteo • Advertising

42.

AppNexus

3.47% • Microsoft • Advertising

43.

LinkedIn Ads

3.42% • Microsoft • Advertising

44.

Quantcount

3.4% • Quantcast International Limited • Site Analytics

45.

Rubicon

2.84% • The Rubicon Project, Limited • Advertising

46.

X Syndication

2.77% • X Corp. • Social Media

47.

PubMatic

2.39% • PubMatic, Inc. • Advertising

48.

TradeDesk

2.34% • The Trade Desk • Advertising

49.

Permutive

2.15% • Permutive, Inc. • Advertising

50.

Stripe

2.07% • • Customer Interaction

51.

OpenX

2.05% • OpenX Software Ltd. • Advertising

52.

Akamai Technologies

2.04% • Akamai Technologies • CDN

53.

Tapad

2.0% • Telenor Group • Advertising

54.

X Analytics

1.92% • X Corp. • Site Analytics

55.

jQuery

1.89% • JS Foundation • CDN

56.

Microsoft Services

1.81% • Microsoft • Misc

57.

jsDelivr

1.66% • • CDN

58.

Adobe Audience Manager

1.55% • Adobe • Advertising

59.

iTunes Link Maker

1.54% • Apple • Advertising

60.

PulsePoint

1.48% • PulsePoint, Inc. • Advertising

61.

SMART AdServer

1.39% • Smart Adserver • Advertising

62.

Pinterest

1.3% • Pinterest • Social Media

63.

Google AdServices

1.28% • Google • Advertising

64.

Yahoo! Analytics

1.27% • Verizon • Site Analytics

65.

Index Exchange

1.26% • Index Exchange, Inc. • Advertising

66.

DoubleVerify

1.18% • DoubleVerify • Advertising

67.

Media.net

1.18% • Media.net • Advertising

68.

TripleLift

1.16% • TripleLift, Inc. • Advertising

69.

Instagram

1.15% • Meta • Misc

70.

The New York Times

1.13% • The New York Times Company • Misc

71.

BounceX

1.1% • • Advertising

72.

Rhythmone Beacon

1.09% • RhythmOne, LLC • Advertising

73.

Improve Digital

1.07% • Improve Digital • Advertising

74.

Yahoo! Ad Manager Plus

1.05% • Verizon • Advertising

75.

Sonobi

1.03% • Sonobi, Inc • Advertising

76.

Beeswax

1.02% • Beeswax • Advertising

77.

Heroku

1.01% • • Hosting

78.

Turn Inc.

1.01% • Singtel • Advertising