wayfair.com

Observed activities (43)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

85.3% • Google • Advertising

Signifyd

85.08% • Signifyd • Site Analytics

Forter

85.01% • Forter • Utilities

Riskified

84.96% • Riskified • Customer Interaction

Amazon CloudFront

84.61% • Amazon • Hosting

Sift Science

83.69% • Sift Science • Site Analytics

AppNexus

73.57% • Microsoft • Advertising

DoubleClick

66.39% • Google • Advertising

Microsoft Advertising

64.26% • Microsoft • Advertising

10.

Google AdServices

64.12% • Google • Advertising

11.

63.98% • Pinterest • Social Media

12.

Google APIs

63.97% • Google • Hosting

13.

LinkedIn Ads

63.88% • Microsoft • Advertising

14.

iSpot.tv

63.88% • • Advertising

15.

63.82% • reddit • Social Media

16.

Impact Radius

63.65% • Impact Radius • Utilities

17.

Facebook

63.44% • Meta • Advertising

18.

TradeDesk

63.41% • The Trade Desk • Advertising

19.

Taboola

63.31% • Taboola • Advertising

20.

TikTok Analytics

63.29% • ByteDance Inc • Site Analytics

21.

Yahoo! Analytics

63.23% • Verizon • Site Analytics

22.

AdGear

63.21% • Samsung • Advertising

23.

AdsWizz

63.14% • AdsWizz • Advertising

24.

Snapchat For Business

63.12% • Snap Technologies • Advertising

25.

Live Intent

55.79% • LiveIntent • Site Analytics

26.

Webcollage

50.97% • Webcollage • Customer Interaction

27.

FullStory

49.09% • fullstory • Site Analytics

28.

Google

22.7% • Google • Advertising

29.

Google Analytics

16.31% • Google • Site Analytics

30.

Brandwatch

9.23% • Brandwatch • Site Analytics

31.

ThreatMetrix

7.83% • LexisNexis • Utilities

32.

Google Analytics with signals

7.78% • Google • Advertising

33.

Google Static

6.93% • Google • Hosting

34.

Sentry

5.5% • Sentry • Utilities

35.

Tapad

5.02% • Telenor Group • Advertising

36.

Datadog

4.62% • Datadog • Utilities

37.

Google Fonts

4.05% • Google • Hosting

38.

CJ Affiliate

3.17% • Conversant • Advertising

39.

YouTube

3.05% • Google • Audio/Video Player

40.

Stripe

1.8% • • Customer Interaction

41.

Rubicon

1.45% • The Rubicon Project, Limited • Advertising

42.

Google User Content

1.41% • Google • Hosting

43.

Adobe Typekit

1.39% • Adobe • Utilities

20.41

Trackers Per Page Load

7.2

Tracking Requests Per Page Load

2.84%

Trackers Requests / All Requests

18.91MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies