agoda.com

1.

Google Tag Manager

68.33% • Google • Essential

2.

Booking.com

67.44% • • Misc

3.

Tealium Consent

65.39% • Tealium • Consent Management

4.

Google Analytics

58.66% • Google • Site Analytics

5.

Microsoft Advertising

58.09% • Microsoft • Advertising

6.

Facebook

57.56% • Meta • Advertising

7.

DoubleClick

57.17% • Google • Advertising

8.

Tapad

56.42% • Telenor Group • Advertising

9.

TripAdvisor

54.32% • IAC (InterActiveCorp) • Misc

10.

Taboola

53.25% • Taboola • Advertising

11.

Criteo

52.93% • Criteo • Advertising

12.

Google

52.03% • Google • Advertising

13.

Google AdServices

51.6% • Google • Advertising

14.

X Corp.

45.99% • X Corp. • Social Media

15.

Baidu Ads

43.99% • Baidu • Advertising

16.

Yahoo! Analytics

20.66% • Verizon • Site Analytics

17.

Google Static

18.07% • Google • CDN

18.

Riskified

11.86% • Riskified • Customer Interaction

19.

TikTok Analytics

11.54% • ByteDance Inc • Site Analytics

20.

Google Fonts

11.12% • Google • CDN

21.

Google APIs

10.31% • Google • CDN

22.

Yahoo! Japan Retargeting

5.25% • Yahoo! Japan • Advertising

23.

Yahoo!

5.24% • Verizon • Site Analytics

24.

X Advertising

3.87% • X Corp. • Advertising

25.

TradeDesk

3.15% • The Trade Desk • Advertising

26.

Forter

2.56% • Forter • Essential

27.

Amazon CloudFront

2.41% • Amazon • Hosting

28.

PayPal

2.35% • eBay • Customer Interaction

29.

Google Analytics with signals

2.09% • Google • Advertising

30.

AppNexus

1.93% • Microsoft • Advertising

31.

X Analytics

1.89% • X Corp. • Site Analytics

32.

Bidswitch

1.72% • Criteo • Advertising

33.

TripleLift

1.68% • TripleLift, Inc. • Advertising

34.

Rubicon

1.68% • The Rubicon Project, Limited • Advertising

35.

Index Exchange

1.68% • Index Exchange, Inc. • Advertising

36.

SMART AdServer

1.68% • Smart Adserver • Advertising

37.

Teads

1.67% • Teads • Advertising

38.

Media.net

1.67% • Media.net • Advertising

39.

Outbrain

1.66% • Outbrain • Advertising

40.

PubMatic

1.65% • PubMatic, Inc. • Advertising

41.

Yieldmo

1.63% • Yieldmo, Inc. • Advertising

42.

Columbia Online

1.62% • Columbia Online • Advertising

43.

Smaato

1.6% • Verve Group • Advertising

44.

LiveRamp

1.4% • Acxiom • Advertising

45.

StickyAds

1.38% • Comcast • Advertising

46.

Supership

1.38% • Supership • Advertising

47.

Fluct

1.37% • Fluct • Advertising

48.

Improve Digital

1.33% • Improve Digital • Advertising

49.

BlueKai

1.3% • Oracle • Advertising

50.

Google Syndication

1.22% • Google • Advertising

51.

Braze

1.19% • Braze • Site Analytics

52.

Salesforce DMP

1.06% • Salesforce • Advertising

53.

Sentry

1.0% • Sentry • Site Analytics