agoda.com

1.

Booking.com

67.07% • • Misc

2.

Google Tag

64.33% • Google • Advertising

3.

Tealium Consent

57.95% • Tealium • Consent Management

4.

Google

45.82% • Google • Advertising

5.

Yahoo! Japan Retargeting

41.86% • Yahoo! Japan • Advertising

6.

TripAdvisor

23.87% • IAC (InterActiveCorp) • Misc

7.

DoubleClick

21.19% • Google • Advertising

8.

Google Static

20.65% • Google • Hosting

9.

Facebook

17.64% • Meta • Advertising

10.

Microsoft Advertising

16.76% • Microsoft • Advertising

11.

Google Analytics

16.59% • Google • Site Analytics

12.

Tapad

15.41% • Telenor Group • Advertising

13.

Taboola

14.75% • Taboola • Advertising

14.

Google AdServices

14.42% • Google • Advertising

15.

Criteo

14.41% • Criteo • Advertising

16.

Google APIs

13.25% • Google • Hosting

17.

X Corp.

12.29% • X Corp. • Social Media

18.

Baidu Ads

11.85% • Baidu • Advertising

19.

Google Fonts

11.2% • Google • Hosting

20.

TikTok Analytics

11.04% • ByteDance Inc • Site Analytics

21.

Riskified

9.43% • Riskified • Customer Interaction

22.

X Advertising

6.19% • X Corp. • Advertising

23.

Yahoo! Analytics

5.83% • Verizon • Site Analytics

24.

Google Analytics with signals

4.81% • Google • Advertising

25.

AppNexus

2.93% • Microsoft • Advertising

26.

X Analytics

2.86% • X Corp. • Site Analytics

27.

Bidswitch

2.79% • Criteo • Advertising

28.

SMART AdServer

2.76% • Smart Adserver • Advertising

29.

Index Exchange

2.76% • Index Exchange, Inc. • Advertising

30.

PubMatic

2.74% • PubMatic, Inc. • Advertising

31.

Outbrain

2.74% • Outbrain • Advertising

32.

Media.net

2.73% • Media.net • Advertising

33.

Rubicon

2.72% • The Rubicon Project, Limited • Advertising

34.

Teads

2.71% • Teads • Advertising

35.

TripleLift

2.7% • TripleLift, Inc. • Advertising

36.

Yieldmo

2.69% • Yieldmo, Inc. • Advertising

37.

Rhythmone Beacon

2.68% • RhythmOne, LLC • Advertising

38.

Smaato

2.62% • Verve Group • Advertising

39.

Columbia Online

2.62% • Columbia Online • Advertising

40.

BlueKai

2.61% • Oracle • Advertising

41.

StickyAds

2.54% • Comcast • Advertising

42.

LiveRamp

2.53% • LiveRamp • Advertising

43.

Fluct

2.49% • Fluct • Advertising

44.

Google User Content

2.49% • Google • Hosting

45.

Supership

2.41% • Supership • Advertising

46.

Improve Digital

2.36% • Improve Digital • Advertising

47.

PayPal

2.24% • eBay • Customer Interaction

48.

Unruly Media

2.04% • Tremor International • Advertising

49.

Google Syndication

1.99% • Google • Advertising

50.

Yahoo!

1.6% • Verizon • Site Analytics

51.

TradeDesk

1.15% • The Trade Desk • Advertising