betterment.com

1.

Google Tag Manager

59.8% • Google • Essential

2.

Sentry

59.66% • Sentry • Site Analytics

3.

Segment

56.81% • Segment • Site Analytics

4.

Google Analytics

14.4% • Google • Site Analytics

5.

DoubleClick

12.52% • Google • Advertising

6.

Snapchat For Business

12.35% • Snap Technologies • Advertising

7.

Amazon Advertising

11.96% • Amazon • Advertising

8.

Reddit

11.93% • reddit • Social Media

9.

Outbrain

11.89% • Outbrain • Advertising

10.

TradeDesk

11.86% • The Trade Desk • Advertising

11.

TVSquared

11.74% • TV Squared • Advertising

12.

Yahoo! Analytics

11.74% • Verizon • Site Analytics

13.

AppNexus

11.72% • Microsoft • Advertising

14.

DataXu

11.7% • DataXu • Advertising

15.

Resonate Networks

11.7% • Resonate • Advertising

16.

Nativo

11.68% • Nativo • Advertising

17.

StackAdapt

11.67% • StackAdapt • Advertising

18.

X Advertising

7.87% • X Corp. • Advertising

19.

HubSpot

7.83% • HubSpot • Site Analytics

20.

Cloudflare

6.72% • Cloudflare • CDN

21.

Bootstrap CDN

6.27% • BootstrapCDN • CDN

22.

HubSpot Cookies

5.18% • HubSpot • Consent Management

23.

HubSpot LiveChat

4.7% • HubSpot • Customer Interaction

24.

Mixpanel

2.72% • Mixpanel • Site Analytics

25.

Google

2.68% • Google • Advertising

26.

Facebook

2.45% • Meta • Advertising

27.

X Corp.

2.24% • X Corp. • Social Media

28.

LinkedIn Widgets

1.85% • Microsoft • Social Media

29.

Google Fonts

1.6% • Google • CDN

30.

Tapad

1.18% • Telenor Group • Advertising

31.

Google Static

1.02% • Google • CDN

32.

Google Syndication

1.0% • Google • Advertising