bt.com

1.

Adobe Dynamic Tag Management

92.1% • Adobe • Essential

2.

TrustArc

83.36% • TrustArc • Consent Management

3.

Google Tag Manager

44.94% • Google • Essential

4.

Adobe Audience Manager

42.79% • Adobe • Advertising

5.

Amazon Web Services

33.42% • Amazon • Hosting

6.

DoubleClick

29.61% • Google • Advertising

7.

Facebook

28.38% • Meta • Advertising

8.

TikTok Analytics

27.55% • ByteDance Inc • Site Analytics

9.

Pinterest

27.45% • Pinterest • Social Media

10.

Reddit

27.02% • reddit • Social Media

11.

Microsoft Advertising

26.84% • Microsoft • Advertising

12.

Snapchat For Business

26.6% • Snap Technologies • Advertising

13.

X Advertising

26.54% • X Corp. • Advertising

14.

Amazon Advertising

26.44% • Amazon • Advertising

15.

Smarterclick

26.41% • Smarter Click Technology • Advertising

16.

LivePerson

26.25% • LivePerson • Customer Interaction

17.

Digital Window

26.13% • Axel Springer Group • Advertising

18.

Google Fonts

23.81% • Google • CDN

19.

Adobe Experience Cloud

23.21% • Adobe • Site Analytics

20.

Medallia

21.94% • Medallia • Customer Interaction

21.

Amazon CloudFront

15.52% • Amazon • Hosting

22.

Decibel Insight

15.17% • Medallia • Site Analytics

23.

Google

14.49% • Google • Advertising

24.

Google Analytics

7.94% • Google • Site Analytics

25.

YouTube

7.05% • Google • Audio/Video Player

26.

Dynatrace

7.03% • Thoma Bravo • Site Analytics

27.

Google Analytics with signals

6.56% • Google • Advertising

28.

Google Syndication

5.87% • Google • Advertising

29.

Google APIs

3.54% • Google • CDN

30.

Google Static

3.23% • Google • CDN

31.

Microsoft Services

3.1% • Microsoft • Misc

32.

MailChimp Tracking

2.58% • MailChimp • Advertising

33.

eBay Stats

2.13% • eBay • Advertising

34.

Amazon CDN

2.0% • Amazon • CDN

35.

AppDynamics

1.94% • AppDynamics • Site Analytics

36.

Amazon.com

1.85% • Amazon • Misc

37.

Cloudflare

1.75% • Cloudflare • CDN

38.

Adobe Dynamic Media

1.71% • Adobe • Advertising

39.

X Corp.

1.39% • X Corp. • Social Media

40.

LinkedIn Analytics

1.38% • Microsoft • Site Analytics

41.

Tapad

1.28% • Telenor Group • Advertising

42.

Trustpilot

1.26% • Trustpilot • Customer Interaction

43.

Index Exchange

1.25% • Index Exchange, Inc. • Advertising

44.

Visualstudio.com

1.18% • Microsoft • Misc

45.

Polyfill

1.12% • Polyfill.io • Misc

46.

X Analytics

1.01% • X Corp. • Site Analytics

47.

fontawesome.com

1.0% • • CDN