burton.com

Observed activities (66)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Salesforce

96.48% • Salesforce • Site Analytics

Salesforce Live Agent

90.61% • Salesforce • Customer Interaction

OneTrust

87.01% • OneTrust • Consent Management

Google Tag

83.69% • Google • Advertising

Digioh

83.69% • • Advertising

mPulse

81.11% • Akamai Technologies • Site Analytics

MyFonts

78.07% • MyFonts • Site Analytics

Yotpo

74.63% • Yotpo • Site Analytics

CQuotient

74.44% • Salesforce • Site Analytics

10.

Amazon CloudFront

29.11% • Amazon • Hosting

11.

Google Marketing Platform

27.7% • Google • Advertising

12.

Google

27.18% • Google • Advertising

13.

YouTube

22.4% • Google • Audio/Video Player

14.

Google APIs

21.2% • Google • Hosting

15.

Klarna

20.74% • Klarna • Utilities

16.

Google Static

16.8% • Google • Hosting

17.

Google Play Services

16.16% • Google • Hosting

18.

Google Photos

13.38% • Google • Hosting

19.

Akamai Technologies

9.93% • Akamai Technologies • Hosting

20.

ContentSquare

6.38% • Content Square • Site Analytics

21.

Google Analytics with signals

6.03% • Google • Advertising

22.

Google User Content

5.59% • Google • Hosting

23.

4.99% • Pinterest • Social Media

24.

TikTok Analytics

4.95% • ByteDance Inc • Site Analytics

25.

PayPal

4.94% • PayPal • Customer Interaction

4.52% • Sentry • Utilities

28.

Facebook

4.42% • Meta • Advertising

29.

Google Analytics

4.4% • Google • Site Analytics

30.

Microsoft Advertising

4.32% • Microsoft • Advertising

31.

Yahoo! Japan Retargeting

3.74% • Yahoo! Japan • Advertising

32.

AdRoll

3.71% • AdRoll • Advertising

33.

LinkedIn Ads

3.69% • Microsoft • Advertising

34.

Criteo

3.47% • Criteo • Advertising

35.

Hotjar

3.37% • Hotjar • Site Analytics

36.

Google Fonts

2.86% • Google • Hosting

37.

Google AdServices

2.46% • Google • Advertising

38.

Digital Window

2.26% • Axel Springer • Advertising

39.

Acceleration Partners

1.91% • Acceleration Partners • Advertising

40.

LinkedIn Analytics

1.84% • Microsoft • Site Analytics

41.

PubMatic

1.76% • PubMatic, Inc. • Advertising

42.

Index Exchange

1.72% • Index Exchange, Inc. • Advertising

43.

Outbrain

1.7% • Outbrain • Advertising

44.

Smart AdServer

1.67% • Equativ • Advertising

45.

Bidswitch

1.65% • Criteo • Advertising

46.

Improve Digital

1.65% • Improve Digital • Advertising

47.

Media.net

1.64% • Media.net • Advertising

48.

Magnite

1.64% • Magnite • Advertising

11.8

Trackers Per Page Load

1.78

Tracking Requests Per Page Load

3.13%

Trackers Requests / All Requests

0.0MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies