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carmax.com

Observed activities (53)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Adobe Dynamic Tag Management
96.38% • Adobe • Utilities
2.
mPulse
83.94% • Akamai Technologies • Site Analytics
3.
Adobe Audience Manager
79.17% • Adobe • Advertising
4.
Microsoft Azure Monitor
76.1% • Microsoft • Utilities
5.
Google Tag
54.97% • Google • Advertising
6.
Facebook
50.58% • Meta • Advertising
7.
Adobe Experience Cloud
42.32% • Adobe • Site Analytics
8.
Microsoft Advertising
35.0% • Microsoft • Advertising
9.
Azure CDN
19.83% • Microsoft • Hosting
10.
Google Static
12.32% • Google • Hosting
11.
Vimeo
10.02% • Vimeo • Audio/Video Player
12.
FullStory
9.82% • fullstory • Site Analytics
13.
Qualtrics
7.84% • Qualtrics • Site Analytics
14.
Google
7.56% • Google • Advertising
15.
Criteo
7.31% • Criteo • Advertising
16.
TradeDesk
7.09% • The Trade Desk • Advertising
17.
Google Analytics with signals
7.0% • Google • Advertising
18.
iSpot.tv
6.95% • • Advertising
19.
Google Marketing Platform
6.82% • Google • Advertising
20.
Aggregate Knowledge
6.74% • TransUnion • Advertising
21.
Google AdServices
6.66% • Google • Advertising
22.
Akamai Technologies
6.61% • Akamai Technologies • Hosting
23.
TikTok Analytics
3.83% • ByteDance Inc • Site Analytics
24.
Tapad
2.82% • Experian • Advertising
25.
ID5 Sync
2.72% • ID5 Technology • Advertising
26.
Google Fonts
2.61% • Google • Hosting
27.
AppNexus
2.47% • Microsoft • Advertising
28.
PubMatic
2.45% • PubMatic, Inc. • Advertising
29.
Magnite
2.44% • Magnite • Advertising
30.
Bidswitch
2.43% • Criteo • Advertising
31.
Index Exchange
2.42% • Index Exchange, Inc. • Advertising
32.
Nativo
2.41% • Nativo • Advertising
33.
Improve Digital
2.41% • Improve Digital • Advertising
34.
Taboola
2.41% • Taboola • Advertising
35.
Mediavine Exchange
2.41% • Mediavine, Inc • Advertising
36.
TripleLift
2.4% • TripleLift, Inc. • Advertising
37.
RevContent
2.39% • Revcontent • Advertising
38.
Teads
2.39% • Outbrain • Advertising
39.
Outbrain
2.38% • Outbrain • Advertising
40.
Tremor Video
2.38% • Nexxen • Audio/Video Player
41.
Rhythmone Beacon
2.38% • RhythmOne, LLC • Advertising
42.
Media.net
2.37% • Media.net • Advertising
43.
Google Syndication
2.37% • Google • Advertising
44.
Columbia Online
2.37% • Columbia Online • Advertising
45.
TPMN
2.36% • TPMN • Advertising
46.
Smart AdServer
2.31% • Equativ • Advertising
47.
Live Intent
2.28% • LiveIntent • Site Analytics
48.
Cloudflare
1.9% • Cloudflare • Hosting

8.07

Trackers Per Page Load

0.78

Tracking Requests Per Page Load

1.78%

Trackers Requests / All Requests

0.0MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies