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carmax.com

Observed activities (59)

Sorted by frequency of appearance on domain subpages

1.
Adobe Dynamic Tag Management
89.05% • Adobe • Essential
2.
Adobe Experience Cloud
79.32% • Adobe • Site Analytics
3.
SOASTA mPulse
78.18% • Akamai Technologies • Site Analytics
4.
Adobe Audience Manager
72.26% • Adobe • Advertising
5.
Google Analytics
68.65% • Google • Site Analytics
6.
Google Tag Manager
44.12% • Google • Essential
7.
Google Syndication
40.09% • Google • Advertising
8.
Qualtrics
38.12% • Qualtrics • Site Analytics
9.
FullStory
36.56% • fullstory • Site Analytics
10.
Microsoft Advertising
34.22% • Microsoft • Advertising
11.
Facebook
33.01% • Meta • Advertising
12.
iSpot.tv
32.62% • • Advertising
13.
Criteo
32.46% • Criteo • Advertising
14.
Aggregate Knowledge
32.23% • TransUnion • Advertising
15.
DoubleClick
24.94% • Google • Advertising
16.
Google Analytics with signals
15.3% • Google • Advertising
17.
Google
14.87% • Google • Advertising
18.
Google AdServices
14.07% • Google • Advertising
19.
Visualstudio.com
10.76% • Microsoft • Misc
20.
Snapchat For Business
9.97% • Snap Technologies • Advertising
21.
Google Static
8.05% • Google • CDN
22.
Vimeo
7.93% • Vimeo • Audio/Video Player
23.
Google Fonts
4.75% • Google • CDN
24.
Microsoft Services
4.21% • Microsoft • Misc
25.
Oracle Maxymiser
4.02% • Oracle • Advertising
26.
Azure CDN
3.97% • Microsoft • CDN
27.
Akamai Technologies
3.7% • Akamai Technologies • CDN
28.
Instagram
3.69% • Meta • Misc
29.
Tapad
3.65% • Telenor Group • Advertising
30.
Cloudflare
3.01% • Cloudflare • CDN
31.
DataXu
2.9% • DataXu • Advertising
32.
AdGear
2.15% • Samsung • Advertising
33.
Yahoo! Analytics
1.82% • Verizon • Site Analytics
34.
AppNexus
1.52% • Microsoft • Advertising
35.
Bidswitch
1.49% • Criteo • Advertising
36.
Rubicon
1.49% • The Rubicon Project, Limited • Advertising
37.
Taboola
1.47% • Taboola • Advertising
38.
TripleLift
1.46% • TripleLift, Inc. • Advertising
39.
Media.net
1.46% • Media.net • Advertising
40.
SMART AdServer
1.46% • Smart Adserver • Advertising
41.
Teads
1.45% • Teads • Advertising
42.
Index Exchange
1.44% • Index Exchange, Inc. • Advertising
43.
Adyoulike
1.42% • Open Web • Advertising
44.
PubMatic
1.39% • PubMatic, Inc. • Advertising
45.
Mediavine Exchange
1.37% • Mediavine, Inc • Advertising
46.
Improve Digital
1.37% • Improve Digital • Advertising
47.
Nativo
1.36% • Nativo • Advertising
48.
Live Intent
1.36% • LiveIntent • Site Analytics

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits. Filter the list by category to view subset tracker types.

9.98

Trackers Per Page Load

6.43

Tracking Requests Per Page Load

10.25%

Trackers Requests / All Requests

0.52MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies