cars.com

Observed activities (67)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

OneTrust

90.2% • OneTrust • Consent Management

Google Tag

86.6% • Google • Advertising

Acceptable Ads Exchange

85.99% • • Advertising

Google Syndication

85.02% • Google • Advertising

Google Marketing Platform

82.85% • Google • Advertising

Google Accounts

73.4% • Google • Utilities

Google APIs

47.75% • Google • Hosting

Adobe Typekit

29.41% • Adobe • Utilities

Amazon Web Services

28.59% • Amazon • Hosting

10.

Datadog

20.87% • Datadog • Utilities

11.

Google Fonts

20.31% • Google • Hosting

12.

Google Analytics

19.46% • Google • Site Analytics

13.

Index Exchange

18.18% • Index Exchange, Inc. • Advertising

14.

Qualtrics

14.79% • Qualtrics • Site Analytics

15.

Microsoft Clarity

9.09% • Microsoft • Site Analytics

16.

Blockthrough

7.81% • Blockthrough • Customer Interaction

17.

Google

6.51% • Google • Advertising

18.

DoubleVerify

6.35% • DoubleVerify • Advertising

19.

Google Static

6.31% • Google • Hosting

4.6% • Integral Ad Science • Advertising

22.

ScoreCard Research Beacon

3.96% • comScore, Inc. • Site Analytics

23.

Criteo

3.46% • Criteo • Advertising

24.

AppNexus

3.41% • Microsoft • Advertising

25.

Akamai Technologies

3.01% • Akamai Technologies • Hosting

26.

Google AdServices

3.01% • Google • Advertising

27.

Cloudflare

2.73% • Cloudflare • Hosting

28.

Magnite

2.72% • Magnite • Advertising

29.

Google Play Services

2.66% • Google • Hosting

30.

PubMatic

2.54% • PubMatic, Inc. • Advertising

31.

Google User Content

2.34% • Google • Hosting

32.

Teads

2.23% • Outbrain • Advertising

33.

ID5 Sync

2.21% • ID5 Technology • Advertising

34.

ORC International

2.17% • Engine • Advertising

35.

LiveRamp

2.1% • LiveRamp • Advertising

36.

TradeDesk

1.95% • The Trade Desk • Advertising

37.

33Across

1.9% • 33Across • Advertising

38.

InsightExpress

1.87% • Kantar Group • Site Analytics

39.

Facebook

1.8% • Meta • Advertising

40.

Snapchat For Business

1.79% • Snap • Advertising

41.

Microsoft Advertising

1.75% • Microsoft • Advertising

42.

Aggregate Knowledge

1.75% • TransUnion • Advertising

43.

Media.net

1.71% • Media.net • Advertising

44.

TikTok Analytics

1.68% • ByteDance Inc • Site Analytics

45.

Yahoo! Analytics

1.63% • Verizon • Site Analytics

46.

Adobe Audience Manager

1.57% • Adobe • Advertising

47.

Bidswitch

1.51% • Criteo • Advertising

48.

Treasure Data

1.46% • arm • Site Analytics

9.67

Trackers Per Page Load

1.55

Tracking Requests Per Page Load

1.24%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies