cars.com

Observed activities (39)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

OneTrust

98.72% • OneTrust • Consent Management

Google Tag

95.17% • Google • Advertising

Google Syndication

93.37% • Google • Advertising

DoubleClick

91.45% • Google • Advertising

Acceptable Ads Exchange

91.37% • • Advertising

Google

80.59% • Google • Advertising

Datadog

28.18% • Datadog • Utilities

Google Analytics

27.77% • Google • Site Analytics

Adobe Typekit

27.49% • Adobe • Utilities

10.

Google Fonts

25.76% • Google • Hosting

11.

FullStory

25.27% • fullstory • Site Analytics

12.

Amazon Web Services

25.07% • Amazon • Hosting

13.

Index Exchange

23.07% • Index Exchange, Inc. • Advertising

14.

Google Static

16.47% • Google • Hosting

15.

Qualtrics

11.96% • Qualtrics • Site Analytics

16.

DoubleVerify

10.4% • DoubleVerify • Advertising

17.

PageFair

7.12% • Blockthrough • Customer Interaction

18.

Integral Ad Science

5.92% • Integral Ad Science, Inc. • Advertising

19.

Microsoft Advertising

4.03% • Microsoft • Advertising

20.

Lucid

3.54% • Luc.id • Advertising

3.04% • Cloudflare • Hosting

23.

Google AdServices

2.88% • Google • Advertising

24.

LiveRamp

2.27% • LiveRamp • Advertising

25.

TradeDesk

2.14% • The Trade Desk • Advertising

26.

Teads

2.09% • Teads • Advertising

27.

AppNexus

2.08% • Microsoft • Advertising

28.

Facebook

2.08% • Meta • Advertising

29.

Aggregate Knowledge

2.02% • TransUnion • Advertising

30.

ScoreCard Research Beacon

1.96% • comScore, Inc. • Site Analytics

31.

Treasure Data

1.84% • arm • Site Analytics

32.

Google User Content

1.78% • Google • Hosting

33.

Google Analytics with signals

1.75% • Google • Advertising

34.

audioeye

1.73% • audioeye • Site Analytics

35.

PubMatic

1.62% • PubMatic, Inc. • Advertising

36.

Rubicon

1.57% • The Rubicon Project, Limited • Advertising

37.

Criteo

1.22% • Criteo • Advertising

38.

Google APIs

1.19% • Google • Hosting

39.

ID5 Sync

1.07% • ID5 Technology Ltd. • Site Analytics

9.85

Trackers Per Page Load

5.96

Tracking Requests Per Page Load

4.54%

Trackers Requests / All Requests

1.67MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies