economist.com

Observed activities (46)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Tealium Consent

91.76% • Tealium • Consent Management

DoubleClick

82.56% • Google • Advertising

Cloudflare Insights

82.45% • Cloudflare • Site Analytics

New Relic

82.28% • New Relic • Site Analytics

DoubleVerify

80.11% • DoubleVerify • Advertising

Parse.ly

79.56% • Parse.ly • Site Analytics

Google Tag

16.19% • Google • Advertising

Optimizely

10.98% • Optimizely • Site Analytics

Google

10.63% • Google • Advertising

10.

Moat

10.4% • Oracle • Advertising

11.

Google Analytics

9.8% • Google • Site Analytics

12.

YouTube

7.29% • Google • Audio/Video Player

13.

Google Static

7.01% • Google • Hosting

14.

Facebook

6.53% • Meta • Advertising

15.

X Advertising

6.31% • X Corp. • Advertising

16.

Taboola

6.24% • Taboola • Advertising

17.

Microsoft Advertising

6.23% • Microsoft • Advertising

18.

ScoreCard Research Beacon

6.21% • comScore, Inc. • Site Analytics

19.

6.16% • reddit • Social Media

20.

TradeDesk

6.13% • The Trade Desk • Advertising

21.

TikTok Analytics

6.07% • ByteDance Inc • Site Analytics

22.

Outbrain

5.95% • Outbrain • Advertising

23.

Live Intent

5.94% • LiveIntent • Site Analytics

24.

Teads

5.78% • Teads • Advertising

25.

LinkedIn Analytics

5.75% • Microsoft • Site Analytics

26.

Yahoo! Japan Retargeting

5.75% • Yahoo! Japan • Advertising

27.

MediaMath

5.65% • MediaMath, Inc. • Advertising

28.

Permutive

5.38% • Permutive, Inc. • Advertising

29.

Raygun

4.64% • Raygun • Advertising

30.

unpkg

4.61% • unpkg • Hosting

31.

Sentry

3.93% • Sentry • Utilities

2.83% • Hotjar • Site Analytics

34.

Google Fonts

2.6% • Google • Hosting

35.

Google Syndication

2.32% • Google • Advertising

36.

Spotify

2.16% • Spotify • Audio/Video Player

37.

X Corp.

2.15% • X Corp. • Social Media

38.

X Analytics

2.15% • X Corp. • Site Analytics

39.

BlueConic Plugin

2.12% • BlueConic • Site Analytics

40.

LinkedIn Ads

2.11% • Microsoft • Advertising

41.

Google APIs

2.01% • Google • Hosting

42.

Google AdServices

1.99% • Google • Advertising

43.

Apple Pay

1.87% • Apple • Utilities

44.

TRUSTe Notice

1.28% • TrustArc • Consent Management

45.

AppNexus

1.05% • Microsoft • Advertising

46.

Google User Content

1.03% • Google • Hosting

7.92

Trackers Per Page Load

3.65

Tracking Requests Per Page Load

11.03%

Trackers Requests / All Requests

1.02MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies