economist.com

Observed activities (44)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Tealium Consent

85.13% • Tealium • Consent Management

DoubleClick

82.8% • Google • Advertising

Cloudflare Insights

82.27% • Cloudflare • Site Analytics

Moat

80.02% • Oracle • Advertising

Parse.ly

79.68% • Parse.ly • Site Analytics

Permutive

76.08% • Permutive, Inc. • Advertising

New Relic

73.78% • New Relic • Site Analytics

Piano

73.06% • Piano • Essential

Google Analytics

33.89% • Google • Site Analytics

10.

YouTube

32.5% • Google • Audio/Video Player

11.

Google Tag Manager

31.69% • Google • Essential

12.

Piano Analytics

29.53% • Piano • Site Analytics

13.

Google

15.45% • Google • Advertising

14.

Facebook

14.5% • Meta • Advertising

15.

Optimizely

14.29% • Optimizely • Site Analytics

16.

Microsoft Advertising

14.28% • Microsoft • Advertising

17.

X Advertising

14.16% • X Corp. • Advertising

18.

ScoreCard Research Beacon

14.13% • comScore, Inc. • Site Analytics

19.

14.05% • reddit • Social Media

20.

LinkedIn Analytics

13.94% • Microsoft • Site Analytics

21.

Outbrain

13.7% • Outbrain • Advertising

22.

TradeDesk

13.68% • The Trade Desk • Advertising

23.

TikTok Analytics

13.61% • ByteDance Inc • Site Analytics

24.

Yahoo! Japan Retargeting

13.6% • Yahoo! Japan • Advertising

25.

Live Intent

13.56% • LiveIntent • Site Analytics

26.

Teads

13.28% • Teads • Advertising

27.

MediaMath

13.17% • MediaMath, Inc. • Advertising

28.

Taboola

13.04% • Taboola • Advertising

29.

Hotjar

7.65% • Hotjar • Site Analytics

30.

Google Static

5.26% • Google • Hosting

31.

Yahoo!

4.47% • Verizon • Site Analytics

32.

Cloudflare

3.62% • Cloudflare • Hosting

33.

Google Fonts

2.45% • Google • Hosting

34.

Google Syndication

2.41% • Google • Advertising

35.

LinkedIn Ads

2.39% • Microsoft • Advertising

36.

Sentry

2.32% • Sentry • Site Analytics

2.2% • Google • Hosting

39.

Raygun

2.12% • Raygun • Advertising

40.

Google AdServices

1.45% • Google • Advertising

41.

X Corp.

1.14% • X Corp. • Social Media

42.

Google User Content

1.1% • Google • Hosting

43.

TRUSTe Notice

1.05% • TrustArc • Consent Management

44.

X Analytics

1.0% • X Corp. • Site Analytics

11.42

Trackers Per Page Load

4.04

Tracking Requests Per Page Load

9.66%

Trackers Requests / All Requests

1.72MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies