experian.com

1.

Adobe Experience Cloud

93.61% • Adobe • Site Analytics

2.

Adobe Audience Manager

82.15% • Adobe • Advertising

3.

Google Static

80.68% • Google • Hosting

4.

Datadog

76.89% • Datadog • Utilities

5.

McAfee Secure

72.29% • McAfee • Utilities

6.

Google Fonts

59.44% • Google • Hosting

7.

Ensighten

58.26% • Ensighten • Utilities

8.

Google Play Services

54.64% • Google • Hosting

9.

Google Accounts

38.83% • Google • Utilities

10.

Google Tag

32.25% • Google • Advertising

11.

Google

30.1% • Google • Advertising

12.

Tapad

23.96% • Experian • Advertising

13.

Facebook

23.35% • Meta • Advertising

14.

Criteo

21.74% • Criteo • Advertising

15.

PowerReviews

18.36% • PowerReviews • Customer Interaction

16.

Google Marketing Platform

12.8% • Google • Advertising

17.

Microsoft Advertising

11.21% • Microsoft • Advertising

18.

TradeDesk

11.17% • The Trade Desk • Advertising

19.

Teads

10.94% • Outbrain • Advertising

20.

Taboola

10.83% • Taboola • Advertising

21.

Live Intent

10.69% • LiveIntent • Site Analytics

22.

iSpot.tv

10.04% • • Advertising

23.

Snapchat For Business

9.94% • Snap • Advertising

24.

StackAdapt

9.82% • StackAdapt • Advertising

25.

TikTok Analytics

9.79% • ByteDance Inc • Site Analytics

26.

Qualtrics

8.37% • Qualtrics • Site Analytics

27.

Trustpilot

7.86% • Trustpilot • Customer Interaction

28.

Google Analytics with signals

5.48% • Google • Advertising

29.

Google User Content

4.69% • Google • Hosting

30.

Branch

4.24% • Branch Metrics • Advertising

31.

Google AdServices

4.07% • Google • Advertising

32.

AppNexus

4.05% • Microsoft • Advertising

33.

PubMatic

3.96% • PubMatic, Inc. • Advertising

34.

Magnite

3.95% • Magnite • Advertising

35.

Index Exchange

3.92% • Index Exchange, Inc. • Advertising

36.

Bidswitch

3.78% • Criteo • Advertising

37.

Tremor Video

3.77% • Nexxen • Audio/Video Player

38.

Mediavine Exchange

3.76% • Mediavine, Inc • Advertising

39.

Improve Digital

3.75% • Improve Digital • Advertising

40.

Nativo

3.74% • Nativo • Advertising

41.

Outbrain

3.74% • Outbrain • Advertising

42.

TripleLift

3.72% • TripleLift, Inc. • Advertising

43.

RevContent

3.72% • Revcontent • Advertising

44.

Rhythmone Beacon

3.72% • RhythmOne, LLC • Advertising

45.

Columbia Online

3.72% • Columbia Online • Advertising

46.

Media.net

3.69% • Media.net • Advertising

47.

Smart AdServer

3.66% • Equativ • Advertising

48.

TPMN

3.65% • TPMN • Advertising

49.

Aggregate Knowledge

3.55% • TransUnion • Advertising

50.

ID5 Sync

3.17% • ID5 Technology • Advertising

51.

Google Analytics

2.95% • Google • Site Analytics

52.

Beeswax

2.26% • Beeswax • Advertising

53.

Unruly Media

2.25% • Nexxen • Advertising

54.

Amazon Advertising

2.14% • Amazon • Advertising

55.

AdGear

2.12% • Samsung • Advertising

56.

DataXu

2.07% • DataXu • Advertising

57.

Google APIs

2.04% • Google • Hosting

58.

Amazon Web Services

1.63% • Amazon • Hosting

59.

Adobe Advertising Cloud

1.62% • Adobe • Advertising

60.

Lotame

1.56% • Lotame • Advertising

61.

Yahoo!

1.51% • Verizon • Site Analytics

62.

sovrn

1.51% • Sovrn Holdings Inc • Advertising

63.

Pinterest

1.48% • Pinterest • Social Media

64.

Sentry

1.41% • Sentry • Utilities

65.

Reddit

1.36% • reddit • Social Media

66.

Adobe Dynamic Tag Management

1.31% • Adobe • Utilities

67.

MediaGo

1.24% • MediaGo • Advertising

68.

LiveRamp

1.14% • LiveRamp • Advertising

69.

NetRatings SiteCensus

1.14% • Nielsen • Advertising

70.

MediaMath

1.05% • MediaMath, Inc. • Advertising