gap.com

Observed activities (48)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Optimizely

97.73% • Optimizely • Site Analytics

Tealium Consent

95.0% • Tealium • Consent Management

mPulse

94.83% • Akamai Technologies • Site Analytics

New Relic

94.39% • New Relic • Site Analytics

OneTrust

94.36% • OneTrust • Consent Management

ThreatMetrix

57.55% • LexisNexis • Utilities

Certona

47.91% • Certona • Advertising

AppsFlyer

34.0% • AppsFlyer • Site Analytics

PowerReviews

32.56% • PowerReviews • Customer Interaction

10.

Tealium

21.24% • Tealium • Site Analytics

11.

Monotype GmbH

17.23% • Monotype Imaging • Hosting

12.

PayPal

13.5% • eBay • Customer Interaction

13.

Medallia

12.38% • Medallia • Customer Interaction

14.

Salesforce

12.06% • Salesforce • Advertising

15.

Microsoft Advertising

12.05% • Microsoft • Advertising

16.

Amazon Advertising

11.84% • Amazon • Advertising

17.

FullStory

11.81% • fullstory • Site Analytics

18.

Salesforce Live Agent

11.78% • Salesforce • Customer Interaction

19.

Granify

11.7% • Granify • Site Analytics

20.

Bidtellect

11.59% • Simpli.fi • Advertising

21.

Bluecore

11.51% • TriggerMail • Advertising

22.

Adobe Audience Manager

11.5% • Adobe • Advertising

23.

TradeDesk

11.49% • The Trade Desk • Advertising

24.

DoubleClick

11.22% • Google • Advertising

25.

Facebook

11.19% • Meta • Advertising

26.

Google Tag

11.19% • Google • Advertising

27.

11.03% • Pinterest • Social Media

28.

Yahoo!

11.0% • Verizon • Site Analytics

29.

Snapchat For Business

10.8% • Snap Technologies • Advertising

30.

Teads

10.75% • Teads • Advertising

31.

Movable Ink

10.62% • Movable Ink • Customer Interaction

32.

Merkle RKG

10.61% • Dentsu Aegis Network • Site Analytics

33.

X Advertising

9.43% • X Corp. • Advertising

34.

Google

8.0% • Google • Advertising

35.

Yahoo! Analytics

7.51% • Verizon • Site Analytics

36.

Sentry

6.2% • Sentry • Utilities

37.

X Corp.

6.07% • X Corp. • Social Media

38.

X Analytics

6.06% • X Corp. • Site Analytics

39.

Aggregate Knowledge

5.85% • TransUnion • Advertising

40.

Google APIs

4.61% • Google • Hosting

41.

iovation

3.94% • iovation • Utilities

42.

Google Fonts

2.79% • Google • Hosting

43.

Google AdServices

2.73% • Google • Advertising

1.89% • Google • Hosting

46.

Adobe Typekit

1.42% • Adobe • Utilities

47.

Quantcast

1.38% • Quantcast International Limited • Advertising

48.

Plausible Analytics

1.11% • Plausible Insights OÜ • Site Analytics

11.14

Trackers Per Page Load

13.43

Tracking Requests Per Page Load

12.52%

Trackers Requests / All Requests

1.04MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies