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gap.com

Observed activities (43)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
OneTrust
93.28% • OneTrust • Consent Management
2.
Tealium
92.95% • Tealium • Site Analytics
3.
Certona
92.83% • Certona • Advertising
4.
Optimizely
90.22% • Optimizely • Utilities
5.
New Relic
89.15% • New Relic • Site Analytics
6.
mPulse
78.86% • Akamai Technologies • Site Analytics
7.
AppsFlyer
74.07% • AppsFlyer • Site Analytics
8.
Amazon Advertising
43.95% • Amazon • Advertising
9.
ThreatMetrix
41.94% • LexisNexis • Utilities
10.
Adobe Audience Manager
40.16% • Adobe • Advertising
11.
PowerReviews
36.58% • PowerReviews • Customer Interaction
12.
FullStory
17.08% • fullstory • Site Analytics
13.
PayPal
17.01% • PayPal • Customer Interaction
14.
Medallia
16.76% • Medallia • Customer Interaction
15.
TikTok Analytics
16.5% • ByteDance Inc • Site Analytics
16.
Facebook
16.19% • Meta • Advertising
17.
Pinterest
15.86% • Pinterest • Social Media
18.
Microsoft Advertising
15.61% • Microsoft • Advertising
19.
Snapchat For Business
15.31% • Snap • Advertising
20.
Granify
15.19% • Granify • Site Analytics
21.
Bidtellect
15.11% • Simpli.fi • Advertising
22.
Bluecore
15.07% • TriggerMail • Advertising
23.
Google Marketing Platform
15.07% • Google • Advertising
24.
Movable Ink
14.89% • Movable Ink • Site Analytics
25.
Merkle
14.87% • Dentsu • Advertising
26.
Yahoo!
14.73% • Verizon • Site Analytics
27.
X Advertising
14.22% • X Corp. • Advertising
28.
Google
13.83% • Google • Advertising
29.
Yahoo! Analytics
13.02% • Verizon • Site Analytics
30.
X Corp.
11.64% • X Corp. • Social Media
31.
X Analytics
11.64% • X Corp. • Advertising
32.
Google Tag
11.05% • Google • Advertising
33.
Google AdServices
8.71% • Google • Advertising
34.
Amazon CloudFront
7.89% • Amazon • Hosting
35.
Sentry
6.84% • Sentry • Utilities
36.
iovation
6.04% • iovation • Utilities
37.
Google Fonts
4.61% • Google • Hosting
38.
Aggregate Knowledge
3.89% • TransUnion • Advertising
39.
Google APIs
3.69% • Google • Hosting
40.
Google Static
2.7% • Google • Hosting
41.
Launch Darkly
2.43% • LaunchDarkly • Utilities
42.
Signifyd
1.81% • Signifyd • Site Analytics
43.
Adobe Typekit
1.15% • Adobe • Utilities

12.51

Trackers Per Page Load

4.72

Tracking Requests Per Page Load

1.64%

Trackers Requests / All Requests

0.02MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies