hbr.org

1.

Adobe Dynamic Tag Management

91.33% • Adobe • Utilities

2.

Facebook

89.59% • Meta • Advertising

3.

DoubleClick

88.39% • Google • Advertising

4.

Qualtrics

86.79% • Qualtrics • Site Analytics

5.

Adobe Experience Cloud

86.78% • Adobe • Site Analytics

6.

Google Tag

86.49% • Google • Advertising

7.

New Relic

86.27% • New Relic • Site Analytics

8.

Sailthru Horizon

86.06% • Sailthru • Advertising

9.

StackAdapt

84.84% • StackAdapt • Advertising

10.

Live Intent

84.65% • LiveIntent • Site Analytics

11.

LinkedIn Analytics

84.63% • Microsoft • Site Analytics

12.

Piano

84.03% • Piano • Utilities

13.

ChartBeat

83.9% • ChartBeat • Site Analytics

14.

Adobe Audience Manager

82.88% • Adobe • Advertising

15.

Microsoft Advertising

80.06% • Microsoft • Advertising

16.

TikTok Analytics

79.22% • ByteDance Inc • Site Analytics

17.

Piano Analytics

73.89% • Piano • Site Analytics

18.

Google Analytics

70.42% • Google • Site Analytics

19.

cXense

64.06% • Cxense • Advertising

20.

Google Static

61.68% • Google • Hosting

21.

Google

57.51% • Google • Advertising

22.

Google Recaptcha

49.28% • Google • Utilities

23.

Amazon CloudFront

49.09% • Amazon • Hosting

24.

Cloudflare

48.68% • Cloudflare • Hosting

25.

X Corp.

47.04% • X Corp. • Social Media

26.

ScoreCard Research Beacon

46.49% • comScore, Inc. • Site Analytics

27.

X Syndication

36.08% • X Corp. • Social Media

28.

BigCommerce

13.99% • BigCommerce • Site Analytics

29.

Google Fonts

10.62% • Google • Hosting

30.

Google APIs

8.66% • Google • Hosting

31.

Google AdServices

8.61% • Google • Advertising

32.

LinkedIn Ads

7.86% • Microsoft • Advertising

33.

Spotify

7.56% • Spotify • Audio/Video Player

34.

Google Analytics with signals

7.56% • Google • Advertising

35.

Zendesk CDN

7.45% • Zendesk • Misc

36.

Mixpanel

7.43% • Mixpanel • Site Analytics

37.

Zendesk

7.39% • Zendesk • Customer Interaction

38.

Google Syndication

7.12% • Google • Advertising

39.

Microsoft Clarity

6.91% • Microsoft • Site Analytics

40.

Kenshoo

5.47% • Kenshoo • Site Analytics

41.

YouTube

5.23% • Google • Audio/Video Player

42.

Google User Content

4.83% • Google • Hosting

43.

Brightcove Player

3.47% • Brightcove • Audio/Video Player

44.

Brightcove

3.45% • Brightcove • Site Analytics

45.

boltdns.net

3.27% • • Misc

46.

Google Photos

3.09% • Google • Hosting

47.

Sentry

3.06% • Sentry • Utilities

48.

Kaltura

2.6% • Kaltura • Audio/Video Player

49.

LiveRamp

2.47% • LiveRamp • Advertising

50.

TradeDesk

2.34% • The Trade Desk • Advertising

51.

Turn Inc.

2.33% • Singtel • Advertising

52.

Zencoder

1.89% • Zencoder • Audio/Video Player

53.

Bidswitch

1.74% • Criteo • Advertising

54.

Criteo

1.51% • Criteo • Advertising

55.

Zeta

1.44% • Zeta Global • Customer Interaction

56.

Amazon Web Services

1.43% • Amazon • Hosting

57.

Zemanta

1.35% • Outbrain • Customer Interaction

58.

Aggregate Knowledge

1.24% • TransUnion • Advertising

59.

sovrn

1.16% • Sovrn Holdings Inc • Advertising

60.

AppNexus

1.15% • Microsoft • Advertising

61.

MediaMath

1.11% • MediaMath, Inc. • Advertising

62.

Merkle RKG

1.07% • Dentsu Aegis Network • Site Analytics