hbr.org

1.

Adobe Dynamic Tag Management

98.38% • Adobe • Utilities

2.

Facebook

97.12% • Meta • Advertising

3.

Google Marketing Platform

95.5% • Google • Advertising

4.

Google Tag

95.09% • Google • Advertising

5.

Adobe Experience Cloud

94.99% • Adobe • Site Analytics

6.

Qualtrics

94.81% • Qualtrics • Site Analytics

7.

Sailthru Horizon

94.58% • Sailthru • Advertising

8.

StackAdapt

93.39% • StackAdapt • Advertising

9.

Live Intent

93.28% • LiveIntent • Site Analytics

10.

LinkedIn Analytics

93.0% • Microsoft • Site Analytics

11.

New Relic

92.65% • New Relic • Site Analytics

12.

ChartBeat

91.69% • ChartBeat • Site Analytics

13.

Piano

89.81% • Piano • Utilities

14.

Adobe Audience Manager

88.68% • Adobe • Advertising

15.

Microsoft Advertising

87.78% • Microsoft • Advertising

16.

TikTok Analytics

87.18% • ByteDance Inc • Site Analytics

17.

Piano Analytics

80.41% • Piano • Site Analytics

18.

Google Analytics

76.91% • Google • Site Analytics

19.

cXense

70.59% • Cxense • Advertising

20.

Kaltura

53.69% • Kaltura • Audio/Video Player

21.

Cloudflare

51.34% • Cloudflare • Hosting

22.

Google Static

48.94% • Google • Hosting

23.

Amazon CloudFront

36.06% • Amazon • Hosting

24.

Google Recaptcha

33.91% • Google • Utilities

25.

X Corp.

31.77% • X Corp. • Social Media

26.

ScoreCard Research Beacon

31.17% • comScore, Inc. • Site Analytics

27.

Google

29.07% • Google • Advertising

28.

X Syndication

24.04% • X Corp. • Social Media

29.

Google Fonts

10.96% • Google • Hosting

30.

LinkedIn Ads

10.0% • Microsoft • Advertising

31.

Google Syndication

9.04% • Google • Advertising

32.

Microsoft Clarity

8.68% • Microsoft • Site Analytics

33.

Spotify

8.29% • Spotify • Audio/Video Player

34.

Zendesk CDN

8.04% • Zendesk • Hosting

35.

Google Play Services

7.99% • Google • Hosting

36.

Google Analytics with signals

7.97% • Google • Advertising

37.

Zendesk

7.91% • Zendesk • Customer Interaction

38.

Mixpanel

7.67% • Mixpanel • Site Analytics

39.

Google APIs

7.47% • Google • Hosting

40.

Google AdServices

7.26% • Google • Advertising

41.

BigCommerce

6.45% • BigCommerce • Site Analytics

42.

Kenshoo

6.04% • Kenshoo • Site Analytics

43.

YouTube

4.14% • Google • Audio/Video Player

44.

Google Photos

3.38% • Google • Hosting

45.

Moat

3.37% • Oracle • Advertising

46.

TradeDesk

2.65% • The Trade Desk • Advertising

47.

LiveRamp

2.59% • LiveRamp • Advertising

48.

Sentry

2.4% • Sentry • Utilities

49.

Turn Inc.

2.27% • Singtel • Advertising

50.

Brightcove Player

1.94% • Brightcove • Audio/Video Player

51.

Zeta

1.77% • Zeta Global • Customer Interaction

52.

Criteo

1.7% • Criteo • Advertising

53.

Bidswitch

1.44% • Criteo • Advertising

54.

Zemanta

1.38% • Outbrain • Customer Interaction

55.

Outbrain

1.35% • Outbrain • Advertising

56.

Atlassian

1.26% • Atlassian • Customer Interaction

57.

Merkle RKG

1.17% • Dentsu Aegis Network • Site Analytics

58.

Google User Content

1.15% • Google • Hosting

59.

AppNexus

1.08% • Microsoft • Advertising

60.

sovrn

1.06% • Sovrn Holdings Inc • Advertising

61.

boltdns.net

1.06% • • Misc