hbr.org

1.

Adobe Dynamic Tag Management

89.0% • Adobe • Essential

2.

Piano

80.95% • Piano • Essential

3.

Google Tag Manager

43.28% • Google • Essential

4.

Sailthru Horizon

42.37% • Sailthru • Advertising

5.

DoubleClick

42.22% • Google • Advertising

6.

Adobe Audience Manager

41.29% • Adobe • Advertising

7.

Facebook

41.11% • Meta • Advertising

8.

Google

40.14% • Google • Advertising

9.

Google Static

40.14% • Google • Hosting

10.

Adobe Experience Cloud

39.38% • Adobe • Site Analytics

11.

Qualtrics

38.56% • Qualtrics • Site Analytics

12.

LinkedIn Analytics

38.01% • Microsoft • Site Analytics

13.

New Relic

36.59% • New Relic • Site Analytics

14.

StackAdapt

35.76% • StackAdapt • Advertising

15.

Live Intent

35.76% • LiveIntent • Site Analytics

16.

ChartBeat

35.57% • ChartBeat • Site Analytics

17.

Google Analytics

35.03% • Google • Site Analytics

18.

Microsoft Advertising

34.6% • Microsoft • Advertising

19.

Piano Analytics

34.13% • Piano • Site Analytics

20.

Amazon CloudFront

33.52% • Amazon • Hosting

21.

Google Recaptcha

33.37% • Google • Essential

22.

X Corp.

32.26% • X Corp. • Social Media

23.

TikTok Analytics

32.18% • ByteDance Inc • Site Analytics

24.

ScoreCard Research Beacon

31.88% • comScore, Inc. • Site Analytics

25.

cXense

29.3% • Cxense • Advertising

26.

X Syndication

28.5% • X Corp. • Social Media

27.

Google Analytics with signals

25.79% • Google • Advertising

28.

Cloudflare

20.85% • Cloudflare • Hosting

29.

Google Fonts

7.89% • Google • Hosting

30.

LinkedIn Ads

7.79% • Microsoft • Advertising

31.

BigCommerce

7.64% • BigCommerce • Site Analytics

32.

Google AdServices

6.7% • Google • Advertising

33.

Google Syndication

5.34% • Google • Advertising

34.

Google APIs

5.26% • Google • Hosting

35.

Zendesk

4.75% • Zendesk • Customer Interaction

36.

Zendesk CDN

4.73% • Zendesk • Misc

37.

Google User Content

4.34% • Google • Hosting

38.

Microsoft Clarity

3.79% • Microsoft • Site Analytics

39.

Kenshoo

3.5% • Kenshoo • Site Analytics

40.

YouTube

3.42% • Google • Audio/Video Player

41.

Mixpanel

2.72% • Mixpanel • Site Analytics

42.

Intercom

2.06% • Intercom • Customer Interaction

43.

Brightcove Player

1.96% • Brightcove • Audio/Video Player

44.

Brightcove

1.63% • Brightcove • Site Analytics

45.

boltdns.net

1.57% • • Misc

46.

Zencoder

1.56% • Zencoder • Audio/Video Player

47.

Google Photos

1.51% • Google • Hosting

48.

LiveRamp

1.46% • LiveRamp • Advertising

49.

AddThis

1.23% • Oracle • Advertising

50.

Kaltura

1.22% • Kaltura • Audio/Video Player

51.

Bidswitch

1.01% • Criteo • Advertising