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independent.co.uk

Observed activities (67)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Piano
97.78% • Piano • Utilities
2.
DoubleClick
94.91% • Google • Advertising
3.
Google
93.63% • Google • Advertising
4.
ChartBeat
90.91% • ChartBeat • Site Analytics
5.
Adobe Audience Manager
88.69% • Adobe • Advertising
6.
Taboola
88.19% • Taboola • Advertising
7.
Google Tag
76.96% • Google • Advertising
8.
Dotmetrics
75.62% • • Site Analytics
9.
jsDelivr
69.77% • • Hosting
10.
DoubleVerify
66.82% • DoubleVerify • Advertising
11.
PageFair
50.81% • Blockthrough • Customer Interaction
12.
Captify
49.1% • Captify • Advertising
13.
Amazon Advertising
37.15% • Amazon • Advertising
14.
Brandmetrics.com
24.64% • • Advertising
15.
Teads
20.74% • Teads • Advertising
16.
AppNexus
19.9% • Microsoft • Advertising
17.
PubMatic
19.83% • PubMatic, Inc. • Advertising
18.
TradeDesk
19.75% • The Trade Desk • Advertising
19.
Rubicon
19.73% • The Rubicon Project, Limited • Advertising
20.
Index Exchange
19.64% • Index Exchange, Inc. • Advertising
21.
Viafoura
18.8% • Viafoura • Advertising
22.
ScoreCard Research Beacon
16.4% • comScore, Inc. • Site Analytics
23.
Google Static
16.27% • Google • Hosting
24.
JW Player
14.7% • JW Player • Audio/Video Player
25.
Braze
14.6% • Braze • Site Analytics
26.
Criteo
13.9% • Criteo • Advertising
27.
Adyoulike
13.04% • Open Web • Advertising
28.
Kargo
11.21% • Kargo • Advertising
29.
Bidswitch
10.84% • Criteo • Advertising
30.
gumgum
8.33% • GumGum • Advertising
31.
AMP Project
7.4% • Google • Misc
32.
Cloudflare
6.57% • Cloudflare • Hosting
33.
Google Analytics with signals
4.7% • Google • Advertising
34.
Permutive
4.48% • Permutive, Inc. • Advertising
35.
cXense
4.35% • Cxense • Advertising
36.
Piano Analytics
4.33% • Piano • Site Analytics
37.
Google Fonts
4.22% • Google • Hosting
38.
Epsilon
4.02% • Epsilon • Advertising
39.
Google Syndication
3.85% • Google • Advertising
40.
LiveRamp
3.83% • LiveRamp • Advertising
41.
eXelate
3.21% • Nielsen • Advertising
42.
ad-delivery.net
3.0% • • Misc
43.
SMART AdServer
2.75% • Smart Adserver • Advertising
44.
X Corp.
2.74% • X Corp. • Social Media
45.
RTB House
2.62% • RTB House • Advertising
46.
sovrn
2.53% • Sovrn Holdings Inc • Advertising
47.
33Across
2.52% • 33Across • Advertising
48.
ID5 Sync
2.45% • ID5 Technology Ltd. • Site Analytics

15.14

Trackers Per Page Load

9.27

Tracking Requests Per Page Load

10.16%

Trackers Requests / All Requests

2.09MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies