Observed activities (88)
This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.
Filter the list by category to view subset tracker types.
Sorted by frequency of appearance on domain subpages
1.
Columbia Online
82.32%
•
Columbia Online
•
Advertising
2.
Amazon Advertising
80.02%
•
Amazon
•
Advertising
3.
Google Marketing Platform
79.41%
•
Google
•
Advertising
4.
Google Tag
69.18%
•
Google
•
Advertising
5.
ScoreCard Research Beacon
62.09%
•
comScore, Inc.
•
Site Analytics
6.
OneTrust
59.11%
•
OneTrust
•
Consent Management
7.
unpkg
48.26%
•
unpkg
•
Hosting
8.
Google Analytics
39.37%
•
Google
•
Site Analytics
9.
mPulse
34.59%
•
Akamai Technologies
•
Site Analytics
10.
Taboola
31.97%
•
Taboola
•
Advertising
11.
Akamai Technologies
31.28%
•
Akamai Technologies
•
Hosting
12.
Google Accounts
29.88%
•
Google
•
Utilities
13.
Google APIs
25.2%
•
Google
•
Hosting
14.
Google
23.62%
•
Google
•
Advertising
15.
Google Syndication
23.11%
•
Google
•
Advertising
16.
Google Static
22.76%
•
Google
•
Hosting
17.
Criteo
22.07%
•
Criteo
•
Advertising
18.
Mouseflow
21.35%
•
Mouseflow
•
Site Analytics
19.
X Corp.
18.92%
•
X Corp.
•
Social Media
20.
Google Fonts
17.75%
•
Google
•
Hosting
21.
X Syndication
16.92%
•
X Corp.
•
Social Media
22.
Microsoft Clarity
14.59%
•
Microsoft
•
Site Analytics
23.
Facebook
11.85%
•
Meta
•
Advertising
24.
Aniview
11.11%
•
Aniview
•
Advertising
25.
X Advertising
10.94%
•
X Corp.
•
Advertising
26.
Mixpanel
10.3%
•
Mixpanel
•
Site Analytics
27.
Google Play Services
10.04%
•
Google
•
Hosting
28.
Microsoft Advertising
9.99%
•
Microsoft
•
Advertising
29.
LinkedIn Ads
9.48%
•
Microsoft
•
Advertising
30.
Adloox
9.4%
•
Adloox
•
Advertising
31.
Instagram
9.34%
•
Meta
•
Social Media
32.
LinkedIn Analytics
9.09%
•
Microsoft
•
Site Analytics
33.
AdRecover
8.02%
•
AdPushUp, Inc.
•
Advertising
34.
AppNexus
6.94%
•
Microsoft
•
Advertising
35.
YouTube
6.26%
•
Google
•
Audio/Video Player
36.
PubMatic
6.01%
•
PubMatic, Inc.
•
Advertising
37.
Magnite
5.55%
•
Magnite
•
Advertising
38.
Index Exchange
5.52%
•
Index Exchange, Inc.
•
Advertising
39.
TradeDesk
5.38%
•
The Trade Desk
•
Advertising
40.
Media.net
5.25%
•
Media.net
•
Advertising
41.
ShareThrough
5.11%
•
Sharethrough, Inc
•
Advertising
42.
Google Analytics with signals
5.08%
•
Google
•
Advertising
43.
OpenX
5.03%
•
OpenX Software Ltd.
•
Advertising
44.
Teads
4.98%
•
Teads
•
Advertising
45.
Kargo
4.85%
•
Kargo
•
Advertising
46.
BounceX
3.71%
•
•
Advertising
47.
Bounce Exchange
3.7%
•
Bounce Exchange
•
Advertising
48.
Epsilon
3.62%
•
Epsilon
•
Advertising
49.
sovrn
3.57%
•
Sovrn Holdings Inc
•
Advertising
50.
Smile Wanted
3.47%
•
Smile Wanted Group
•
Advertising
51.
SMART AdServer
3.43%
•
Smart Adserver
•
Advertising
52.
Google Photos
2.95%
•
Google
•
Hosting
53.
ID5 Sync
2.91%
•
ID5 Technology
•
Advertising
54.
Lotame
2.9%
•
Lotame
•
Advertising
55.
Google AdServices
2.82%
•
Google
•
Advertising
56.
InMobi
2.72%
•
InMobi
•
Advertising
57.
RTB House
2.68%
•
RTB House
•
Advertising
58.
Bidswitch
2.67%
•
Criteo
•
Advertising
59.
Adobe Audience Manager
2.49%
•
Adobe
•
Advertising
60.
Outbrain
2.41%
•
Outbrain
•
Advertising
61.
Audience Square
2.31%
•
Audigent
•
Advertising
62.
Amazon CloudFront
2.25%
•
Amazon
•
Hosting
63.
jsDelivr
2.24%
•
•
Hosting
64.
DeepIntent
2.24%
•
Deep Intent
•
Advertising
65.
33Across
2.13%
•
33Across
•
Advertising
66.
Zemanta
1.98%
•
Outbrain
•
Customer Interaction
67.
Google User Content
1.9%
•
Google
•
Hosting
68.
Rhythmone Beacon
1.89%
•
RhythmOne, LLC
•
Advertising
69.
Smaato
1.89%
•
Verve Group
•
Advertising
70.
Yahoo! Ad Manager Plus
1.8%
•
Verizon
•
Advertising
71.
Cloudflare
1.71%
•
Cloudflare
•
Hosting
72.
Live Intent
1.7%
•
LiveIntent
•
Site Analytics
73.
StackAdapt
1.61%
•
StackAdapt
•
Advertising
74.
Beeswax
1.56%
•
Beeswax
•
Advertising
75.
Unruly Media
1.52%
•
Tremor International
•
Advertising
76.
LiveRamp
1.52%
•
LiveRamp
•
Advertising
77.
Adform
1.46%
•
Adform
•
Advertising
78.
Turn Inc.
1.41%
•
Singtel
•
Advertising
79.
Nativo
1.35%
•
Nativo
•
Advertising
80.
Dotomi
1.35%
•
Conversant
•
Advertising
81.
Tapad
1.32%
•
Telenor Group
•
Advertising
82.
jQuery
1.31%
•
JS Foundation
•
Hosting
83.
OneTag
1.17%
•
OneTag
•
Advertising
84.
Quantcast
1.17%
•
Quantcast International Limited
•
Advertising
85.
ADman Media
1.12%
•
illumin
•
Advertising
86.
Beachfront Media
1.09%
•
Seedtag Advertising
•
Advertising
87.
Intent IQ
1.04%
•
AlmondNet
•
Advertising
88.
X Analytics
1.01%
•
X Corp.
•
Advertising
12.59
Trackers Per Page Load
2.67
Tracking Requests Per Page Load
1.08%
Trackers Requests / All Requests
0.1MB
Data Saved
Tracking Methods
Fingerprinting
Fingerprinting is a unique digital signature derived from the properties of your device. Learn more
Tracker Diagram
This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.
Tracker categories
Tracking companies