madison.com

1.

Amazon Advertising

91.03% • Amazon • Advertising

2.

Google Tag Manager

65.5% • Google • Essential

3.

Ad Lightning

52.4% • Ad Lightning • Advertising

4.

DoubleClick

46.94% • Google • Advertising

5.

Google Static

44.0% • Google • CDN

6.

Google

30.76% • Google • Advertising

7.

jsDelivr

26.62% • • CDN

8.

Google Analytics

24.62% • Google • Site Analytics

9.

TradeDesk

23.37% • The Trade Desk • Advertising

10.

Parse.ly

22.87% • Parse.ly • Site Analytics

11.

Mather Analytics

22.38% • Mather Economics • Site Analytics

12.

Segment

20.87% • Segment • Site Analytics

13.

Live Intent

17.24% • LiveIntent • Site Analytics

14.

Facebook

17.2% • Meta • Advertising

15.

Simpli.fi

17.15% • Simplifi Holdings Inc. • Advertising

16.

Google Analytics with signals

14.43% • Google • Advertising

17.

Google APIs

8.87% • Google • CDN

18.

YouTube

8.43% • Google • Audio/Video Player

19.

RevContent

6.86% • Revcontent • Advertising

20.

Spot.IM

5.36% • Spot.IM Ltd. • Social Media

21.

AdsWizz

4.74% • AdsWizz • Advertising

22.

Google Fonts

3.48% • Google • CDN

23.

Sentry

1.67% • Sentry • Site Analytics

24.

Amazon CloudFront

1.35% • Amazon • Hosting

25.

Rubicon

1.17% • The Rubicon Project, Limited • Advertising

26.

Google Photos

1.17% • Google • CDN

27.

Brightcove

1.16% • Brightcove • Site Analytics

28.

Akamai Technologies

1.04% • Akamai Technologies • CDN

29.

Brightcove Player

1.02% • Brightcove • Audio/Video Player

30.

boltdns.net

1.01% • • Misc

31.

ImgIX

1.0% • • CDN