mckinsey.com

1.

Adobe Dynamic Tag Management

83.67% • Adobe • Essential

2.

CookieLaw by OneTrust (formerly Optanaon)

78.88% • OneTrust • Consent Management

3.

Demandbase

66.65% • Demandbase • Advertising

4.

SOASTA mPulse

56.63% • Akamai Technologies • Site Analytics

5.

New Relic

32.58% • New Relic • Site Analytics

6.

OneTrust

21.75% • OneTrust • Consent Management

7.

Adobe Audience Manager

20.87% • Adobe • Advertising

8.

Adobe Experience Cloud

20.68% • Adobe • Site Analytics

9.

SoundCloud

19.0% • SoundCloud • Audio/Video Player

10.

Heap

10.52% • Heap • Site Analytics

11.

Google Tag Manager

9.44% • Google • Essential

12.

Brightcove

7.86% • Brightcove • Site Analytics

13.

Google APIs

7.72% • Google • CDN

14.

LinkedIn Analytics

7.7% • Microsoft • Site Analytics

15.

Google

7.43% • Google • Advertising

16.

Hotjar

7.1% • Hotjar • Site Analytics

17.

Akamai Technologies

6.24% • Akamai Technologies • CDN

18.

Facebook

5.97% • Meta • Advertising

19.

Google Static

5.95% • Google • CDN

20.

DoubleClick

5.8% • Google • Advertising

21.

AppNexus

5.26% • Microsoft • Advertising

22.

Google Fonts

4.9% • Google • CDN

23.

Brightcove Player

4.79% • Brightcove • Audio/Video Player

24.

Marketo

4.7% • Marketo • Advertising

25.

boltdns.net

4.11% • • Misc

26.

Cloudflare

3.44% • Cloudflare • CDN

27.

AppDynamics

3.38% • AppDynamics • Site Analytics

28.

Dropbox

2.31% • • Customer Interaction

29.

Sentry

1.61% • Sentry • Site Analytics

30.

Embedly

1.52% • Medium • Site Analytics