morningstar.com

1.

Google Tag Manager

81.5% • Google • Essential

2.

Moat

71.67% • Oracle • Advertising

3.

ChartBeat

69.34% • ChartBeat • Site Analytics

4.

Usabilla

38.09% • SurveyMonkey • Customer Interaction

5.

Google Analytics

37.8% • Google • Site Analytics

6.

Eloqua

35.45% • Oracle • Advertising

7.

Amazon CloudFront

34.19% • Amazon • Hosting

8.

DoubleClick

28.79% • Google • Advertising

9.

Cloudflare

23.71% • Cloudflare • CDN

10.

Microsoft Advertising

17.02% • Microsoft • Advertising

11.

JW Player

16.31% • JW Player • Audio/Video Player

12.

ScoreCard Research Beacon

12.22% • comScore, Inc. • Site Analytics

13.

NetRatings SiteCensus

11.85% • Nielsen • Advertising

14.

Google Analytics with signals

11.2% • Google • Advertising

15.

Google

10.51% • Google • Advertising

16.

New Relic

9.09% • New Relic • Site Analytics

17.

Facebook

6.7% • Meta • Advertising

18.

Amazon Web Services

6.21% • Amazon • Hosting

19.

Google Fonts

5.92% • Google • CDN

20.

Polyfill

5.29% • Polyfill.io • Misc

21.

Arc Publishing

5.07% • Arc Publishing • Site Analytics

22.

Google Static

4.55% • Google • CDN

23.

Google APIs

4.45% • Google • CDN

24.

Segment

3.58% • Segment • Site Analytics

25.

Launch Darkly

2.14% • Launch Darkly • Essential

26.

jsDelivr

2.01% • • CDN

27.

CookieLaw by OneTrust (formerly Optanaon)

1.69% • OneTrust • Consent Management

28.

WalkMe

1.48% • WalkMe • Customer Interaction

29.

OptInMonster

1.31% • OptinMonster • Customer Interaction

30.

OneTrust

1.16% • OneTrust • Consent Management

31.

Adobe Typekit

1.15% • Adobe • Essential

32.

SAS

1.08% • SAS • Site Analytics

33.

Optimizely

1.06% • Optimizely • Site Analytics

34.

Google Syndication

1.05% • Google • Advertising

35.

Integral Ad Science

1.04% • Integral Ad Science, Inc. • Advertising