nature.com

Observed activities (48)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

28.97% • Google • Advertising

jsDelivr

17.76% • • Hosting

Google

10.65% • Google • Advertising

Google Static

8.3% • Google • Hosting

Google Fonts

5.42% • Google • Hosting

DoubleClick

4.9% • Google • Advertising

Google APIs

4.4% • Google • Hosting

Google Syndication

3.63% • Google • Advertising

Facebook

3.36% • Meta • Advertising

10.

TrackJS

3.12% • TrackJS • Site Analytics

11.

Microsoft Advertising

2.92% • Microsoft • Advertising

12.

ScoreCard Research Beacon

2.8% • comScore, Inc. • Site Analytics

13.

X Advertising

2.76% • X Corp. • Advertising

14.

Google Analytics with signals

2.54% • Google • Advertising

15.

Segment

2.48% • Segment • Site Analytics

16.

Criteo

2.47% • Criteo • Advertising

17.

Digital Window

2.45% • Axel Springer Group • Advertising

18.

Qualtrics

2.45% • Qualtrics • Site Analytics

19.

Bugsnag

2.37% • SmartBear • Site Analytics

20.

Google Analytics

2.3% • Google • Site Analytics

21.

Permutive

2.28% • Permutive, Inc. • Advertising

22.

Google AdServices

2.25% • Google • Advertising

23.

Google User Content

2.21% • Google • Hosting

24.

AppNexus

2.18% • Microsoft • Advertising

25.

Taboola

1.88% • Taboola • Advertising

26.

Bidswitch

1.87% • Criteo • Advertising

27.

Index Exchange

1.87% • Index Exchange, Inc. • Advertising

28.

PubMatic

1.86% • PubMatic, Inc. • Advertising

29.

Rubicon

1.84% • The Rubicon Project, Limited • Advertising

30.

Improve Digital

1.84% • Improve Digital • Advertising

31.

Outbrain

1.83% • Outbrain • Advertising

32.

Media.net

1.81% • Media.net • Advertising

33.

Teads

1.79% • Teads • Advertising

34.

SMART AdServer

1.78% • Smart Adserver • Advertising

35.

TripleLift

1.76% • TripleLift, Inc. • Advertising

36.

Yieldmo

1.72% • Yieldmo, Inc. • Advertising

37.

Sentry

1.69% • Sentry • Utilities

38.

Rhythmone Beacon

1.69% • RhythmOne, LLC • Advertising

39.

Adobe Audience Manager

1.69% • Adobe • Advertising

40.

Adyoulike

1.64% • Open Web • Advertising

41.

Nativo

1.61% • Nativo • Advertising

42.

Mediavine Exchange

1.6% • Mediavine, Inc • Advertising

43.

ShareThrough

1.59% • Sharethrough, Inc • Advertising

44.

Tremor Video

1.54% • Tremor Video • Audio/Video Player

45.

ORC International

1.39% • Engine • Advertising

46.

X Corp.

1.37% • X Corp. • Social Media

47.

X Analytics

1.27% • X Corp. • Site Analytics

48.

YouTube

1.05% • Google • Audio/Video Player

2.94

Trackers Per Page Load

2.86

Tracking Requests Per Page Load

7.63%

Trackers Requests / All Requests

0.27MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies