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nbcnews.com

Observed activities (67)

Sorted by frequency of appearance on domain subpages

1.
Taboola
85.07% • Taboola • Advertising
2.
Adobe Dynamic Tag Management
84.46% • Adobe • Essential
3.
CookieLaw by OneTrust (formerly Optanaon)
78.83% • OneTrust • Consent Management
4.
Digioh
78.22% • • Advertising
5.
Google Tag Manager
77.09% • Google • Essential
6.
Parse.ly
76.85% • Parse.ly • Site Analytics
7.
Sailthru Horizon
76.58% • Sailthru • Advertising
8.
True Anthem
76.45% • trueAnthem • Advertising
9.
ScoreCard Research Beacon
76.26% • comScore, Inc. • Site Analytics
10.
Adobe Audience Manager
76.18% • Adobe • Advertising
11.
OneTrust
75.44% • OneTrust • Consent Management
12.
NetRatings SiteCensus
75.25% • Nielsen • Advertising
13.
VWO
75.2% • Wingify • Site Analytics
14.
Hotjar
75.19% • Hotjar • Site Analytics
15.
Branch
75.16% • Branch Metrics • Advertising
16.
Research Now
75.07% • Research Now Group, Inc • Advertising
17.
Akamai Technologies
66.14% • Akamai Technologies • CDN
18.
Launch Darkly
61.83% • Launch Darkly • Essential
19.
FreeWheel
49.52% • Comcast • Advertising
20.
JW Player
48.66% • JW Player • Audio/Video Player
21.
DoubleClick
41.85% • Google • Advertising
22.
Conviva
39.6% • Conviva • Site Analytics
23.
SkimLinks
33.71% • SkimLinks • Advertising
24.
Amazon Web Services
32.61% • Amazon • Hosting
25.
Google
10.18% • Google • Advertising
26.
LiveRamp
7.31% • Acxiom • Advertising
27.
Google Syndication
6.01% • Google • Advertising
28.
Amazon Advertising
5.27% • Amazon • Advertising
29.
TradeDesk
5.09% • The Trade Desk • Advertising
30.
StickyAds
4.29% • Comcast • Advertising
31.
Moat
4.24% • Oracle • Advertising
32.
Integral Ad Science
4.19% • Integral Ad Science, Inc. • Advertising
33.
ADmantX
3.95% • Expert System, SpA • Advertising
34.
BlueKai
3.72% • Oracle • Advertising
35.
Google Fonts
3.42% • Google • CDN
36.
Rubicon
3.39% • The Rubicon Project, Limited • Advertising
37.
Videology
3.32% • Singtel • Advertising
38.
SpotX
3.31% • RTL Group • Advertising
39.
Microsoft Services
3.08% • Microsoft • Misc
40.
X Corp.
3.01% • X Corp. • Social Media
41.
Google Static
3.0% • Google • CDN
42.
DoubleVerify
2.88% • DoubleVerify • Advertising
43.
Criteo
2.61% • Criteo • Advertising
44.
iSpot.tv
2.35% • • Advertising
45.
Aggregate Knowledge
2.3% • TransUnion • Advertising
46.
Adobe Experience Cloud
2.21% • Adobe • Site Analytics
47.
PubMatic
2.21% • PubMatic, Inc. • Advertising
48.
AppNexus
2.17% • Microsoft • Advertising

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits. Filter the list by category to view subset tracker types.

20.53

Trackers Per Page Load

21.42

Tracking Requests Per Page Load

5.56%

Trackers Requests / All Requests

63.06MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies