sofi.com

Observed activities (36)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Datadog

91.97% • Datadog • Utilities

Amazon CloudFront

80.22% • Amazon • Hosting

Cloudflare Insights

71.98% • Cloudflare • Site Analytics

Google Tag

63.03% • Google • Advertising

OneTrust

27.04% • OneTrust • Consent Management

Cloudflare

26.49% • Cloudflare • Hosting

Glassbox

25.86% • Glassbox • Site Analytics

Google APIs

23.29% • Google • Hosting

Launch Darkly

14.52% • Launch Darkly • Utilities

10.

Branch

11.46% • Branch Metrics • Advertising

11.

pendo

10.94% • • Site Analytics

12.

Auth0 Inc.

9.93% • Auth0 Inc. • Site Analytics

13.

Google Fonts

7.78% • Google • Hosting

14.

VWO

7.39% • Wingify • Site Analytics

15.

Amazon Web Services

5.31% • Amazon • Hosting

16.

Optimizely

4.66% • Optimizely • Site Analytics

3.32% • Google • Hosting

19.

Google

2.77% • Google • Advertising

20.

DoubleClick

2.04% • Google • Advertising

1.94% • Sentry • Utilities

23.

Trustpilot

1.8% • Trustpilot • Customer Interaction

24.

Google Analytics

1.79% • Google • Site Analytics

25.

Adobe Typekit

1.77% • Adobe • Utilities

26.

Microsoft Advertising

1.52% • Microsoft • Advertising

27.

TikTok Analytics

1.38% • ByteDance Inc • Site Analytics

28.

Microsoft Clarity

1.37% • Microsoft • Site Analytics

29.

Yahoo! Analytics

1.35% • Verizon • Site Analytics

30.

Qualtrics

1.34% • Qualtrics • Site Analytics

31.

Yahoo!

1.3% • Verizon • Site Analytics

32.

Symantec (Norton Secured Seal)

1.29% • Broadcom • Utilities

33.

Google Analytics with signals

1.29% • Google • Advertising

34.

ThreatMetrix

1.12% • LexisNexis • Utilities

35.

AddToAny

1.1% • AddToAny • Social Media

36.

Facebook

1.0% • Meta • Advertising

6.04

Trackers Per Page Load

3.88

Tracking Requests Per Page Load

7.75%

Trackers Requests / All Requests

3.52MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies