sumup.com

Observed activities (42)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

71.11% • Google • Advertising

Sentry

68.16% • Sentry • Utilities

OneTrust

66.66% • OneTrust • Consent Management

Optimizely

54.44% • Optimizely • Site Analytics

Cloudflare Insights

47.4% • Cloudflare • Site Analytics

Amazon Web Services

32.66% • Amazon • Hosting

Contentful GmbH

21.9% • Contentful GmbH • Hosting

Vercel Frontend Observability

13.24% • Vercel • Site Analytics

Google

12.2% • Google • Advertising

10.

Microsoft Clarity

10.97% • Microsoft • Site Analytics

11.

Microsoft Advertising

8.32% • Microsoft • Advertising

12.

Google Static

7.43% • Google • Hosting

13.

Google Fonts

5.0% • Google • Hosting

14.

Qualtrics

4.91% • Qualtrics • Site Analytics

15.

DoubleClick

4.74% • Google • Advertising

16.

Trustpilot

4.63% • Trustpilot • Customer Interaction

17.

LinkedIn Ads

4.57% • Microsoft • Advertising

18.

Facebook

4.51% • Meta • Advertising

19.

TikTok Analytics

4.43% • ByteDance Inc • Site Analytics

20.

Google Syndication

4.07% • Google • Advertising

21.

Google Analytics with signals

4.06% • Google • Advertising

22.

X Advertising

3.86% • X Corp. • Advertising

23.

Apple Pay

3.78% • Apple • Utilities

24.

LinkedIn Analytics

3.74% • Microsoft • Site Analytics

25.

3.56% • Pinterest • Social Media

26.

TVSquared

3.44% • TV Squared • Advertising

27.

Google APIs

1.91% • Google • Hosting

28.

Mixpanel

1.71% • Mixpanel • Site Analytics

29.

Amazon CloudFront

1.47% • Amazon • Hosting

30.

Google AdServices

1.42% • Google • Advertising

31.

ThreatMetrix

1.4% • LexisNexis • Utilities

32.

Salesforce

1.39% • Salesforce • Advertising

33.

Rakuten

1.35% • Rakuten Marketing LLC • Advertising

34.

X Corp.

1.27% • X Corp. • Social Media

35.

X Analytics

1.26% • X Corp. • Site Analytics

36.

Post Affiliate Pro

1.25% • QualityUnit • Advertising

37.

YouTube

1.23% • Google • Audio/Video Player

38.

TrackJS

1.21% • TrackJS • Site Analytics

39.

Hotjar

1.17% • Hotjar • Site Analytics

40.

Salesforce Live Agent

1.15% • Salesforce • Customer Interaction

41.

Google User Content

1.13% • Google • Hosting

42.

Taboola

1.12% • Taboola • Advertising

5.22

Trackers Per Page Load

2.71

Tracking Requests Per Page Load

9.99%

Trackers Requests / All Requests

1.21MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies