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theroot.com

Observed activities (47)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
95.36% • Google • Advertising
2.
ScoreCard Research Beacon
93.77% • comScore, Inc. • Site Analytics
3.
SpeedCurve
92.96% • • Site Analytics
4.
DoubleClick
92.6% • Google • Advertising
5.
Index Exchange
90.81% • Index Exchange, Inc. • Advertising
6.
Google APIs
85.73% • Google • Hosting
7.
Taboola
84.84% • Taboola • Advertising
8.
Amazon Advertising
84.37% • Amazon • Advertising
9.
Ad Lightning
64.0% • Ad Lightning • Advertising
10.
Connatix
31.98% • Connatix Native Exchange • Advertising
11.
Integral Ad Science
26.22% • Integral Ad Science, Inc. • Advertising
12.
TradeDesk
22.59% • The Trade Desk • Advertising
13.
videoplayerhub.com
21.18% • • Misc
14.
ChartBeat
21.18% • ChartBeat • Site Analytics
15.
X Corp.
16.47% • X Corp. • Social Media
16.
Rubicon
13.45% • The Rubicon Project, Limited • Advertising
17.
AppNexus
13.23% • Microsoft • Advertising
18.
Bombora
13.05% • Bombora • Site Analytics
19.
Kargo
12.68% • Kargo • Advertising
20.
Criteo
12.65% • Criteo • Advertising
21.
Teads
12.29% • Teads • Advertising
22.
X Syndication
12.07% • X Corp. • Social Media
23.
Google
7.46% • Google • Advertising
24.
Google Static
7.12% • Google • Hosting
25.
YouTube
5.21% • Google • Audio/Video Player
26.
Google Photos
4.82% • Google • Hosting
27.
Google Syndication
3.55% • Google • Advertising
28.
Instagram
3.23% • Meta • Misc
29.
Bounce Exchange
3.22% • Bounce Exchange • Advertising
30.
Bidswitch
2.92% • Criteo • Advertising
31.
Epsilon
2.8% • Epsilon • Advertising
32.
LiveRamp
2.72% • LiveRamp • Advertising
33.
33Across
2.65% • 33Across • Advertising
34.
PageFair
2.63% • Blockthrough • Customer Interaction
35.
ad-delivery.net
2.41% • • Misc
36.
Google Analytics with signals
2.36% • Google • Advertising
37.
Google Fonts
1.97% • Google • Hosting
38.
Live Intent
1.7% • LiveIntent • Site Analytics
39.
Adobe Audience Manager
1.58% • Adobe • Advertising
40.
ID5 Sync
1.56% • ID5 Technology Ltd. • Site Analytics
41.
TikTok CDN
1.53% • ByteDance Inc • Hosting
42.
PubMatic
1.34% • PubMatic, Inc. • Advertising
43.
DoubleVerify
1.25% • DoubleVerify • Advertising
44.
Google Analytics
1.23% • Google • Site Analytics
45.
SMART AdServer
1.19% • Smart Adserver • Advertising
46.
OpenX
1.11% • OpenX Software Ltd. • Advertising
47.
Yahoo! Ad Manager Plus
1.01% • Verizon • Advertising

12.55

Trackers Per Page Load

9.65

Tracking Requests Per Page Load

8.62%

Trackers Requests / All Requests

13.3MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies