Back to all websites

theroot.com

Observed activities (45)

Sorted by frequency of appearance on domain subpages

1.
Kinja
99.49% • Gizmodo Media Group • Site Analytics
2.
Google Tag Manager
96.2% • Google • Essential
3.
Google Analytics
95.66% • Google • Site Analytics
4.
ScoreCard Research Beacon
95.57% • comScore, Inc. • Site Analytics
5.
Index Exchange
95.57% • Index Exchange, Inc. • Advertising
6.
DoubleClick
95.43% • Google • Advertising
7.
Ad Lightning
95.33% • Ad Lightning • Advertising
8.
SpeedCurve
94.06% • • Site Analytics
9.
Bombora
91.89% • Bombora • Site Analytics
10.
Google APIs
90.41% • Google • CDN
11.
Taboola
87.65% • Taboola • Advertising
12.
Connatix
32.4% • Connatix Native Exchange Inc. • Advertising
13.
X Corp.
10.16% • X Corp. • Social Media
14.
Integral Ad Science
8.1% • Integral Ad Science, Inc. • Advertising
15.
Google
8.08% • Google • Advertising
16.
ChartBeat
7.93% • ChartBeat • Site Analytics
17.
TradeDesk
7.83% • The Trade Desk • Advertising
18.
videoplayerhub.com
7.81% • • Misc
19.
Google Static
7.77% • Google • CDN
20.
Amazon Advertising
7.38% • Amazon • Advertising
21.
X Syndication
7.32% • X Corp. • Social Media
22.
YouTube
6.6% • Google • Audio/Video Player
23.
PageFair
6.55% • Blockthrough • Customer Interaction
24.
Google Photos
6.38% • Google • CDN
25.
ID5 Sync
5.94% • ID5 Technology Ltd. • Site Analytics
26.
33Across
5.6% • 33Across • Advertising
27.
Live Intent
4.4% • LiveIntent • Site Analytics
28.
Rubicon
2.94% • The Rubicon Project, Limited • Advertising
29.
Instagram
2.9% • Meta • Misc
30.
Criteo
2.61% • Criteo • Advertising
31.
PubMatic
2.58% • PubMatic, Inc. • Advertising
32.
AppNexus
2.48% • Microsoft • Advertising
33.
Google Syndication
2.45% • Google • Advertising
34.
TripleLift
2.43% • TripleLift, Inc. • Advertising
35.
Bounce Exchange
2.24% • Bounce Exchange • Advertising
36.
Teads
2.23% • Teads • Advertising
37.
ad-delivery.net
2.13% • • Misc
38.
LiveRamp
2.03% • Acxiom • Advertising
39.
Bidswitch
1.85% • Criteo • Advertising
40.
Kargo
1.74% • Kargo • Advertising
41.
Conversant
1.72% • Conversant • Advertising
42.
Google Fonts
1.43% • Google • CDN
43.
OpenX
1.21% • OpenX Software Ltd. • Advertising
44.
Yahoo! Ad Manager Plus
1.09% • Verizon • Advertising
45.
DeepIntent
1.02% • Deep Intent • Advertising

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits. Filter the list by category to view subset tracker types.

13.03

Trackers Per Page Load

20.01

Tracking Requests Per Page Load

15.57%

Trackers Requests / All Requests

8.6MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies