tripadvisor.com

Observed activities (45)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
TripAdvisor
98.23% IAC (InterActiveCorp) Misc
2.
OneTrust
95.48% OneTrust Consent Management
3.
DataDome
84.8% DataDome Site Analytics
4.
Google Marketing Platform
75.91% Google Advertising
5.
Google Accounts
54.67% Google Utilities
6.
Mapbox
51.69% Customer Interaction
7.
Google Tag
42.41% Google Advertising
8.
Magnite
33.96% Magnite Advertising
9.
Google Play Services
32.06% Google Hosting
10.
Google Static
29.8% Google Hosting
11.
Amazon Advertising
23.77% Amazon Advertising
12.
Google User Content
23.49% Google Hosting
13.
Facebook
12.17% Meta Advertising
14.
Google
11.46% Google Advertising
15.
Sprig
7.21% Sprig Customer Interaction
16.
Google Analytics with signals
6.29% Google Advertising
17.
Pinterest
6.06% Pinterest Social Media
18.
TikTok Analytics
5.84% ByteDance Inc Site Analytics
19.
Spotify
5.76% Spotify Audio/Video Player
20.
Google AdServices
5.07% Google Advertising
21.
Google Syndication
4.37% Google Advertising
22.
Google Fonts
4.05% Google Hosting
23.
TradeDesk
4.01% The Trade Desk Advertising
24.
Microsoft Advertising
3.99% Microsoft Advertising
25.
Integral Ad Science
3.62% Integral Ad Science Advertising
26.
LiveRamp
3.28% LiveRamp Advertising
27.
ScoreCard Research Beacon
3.25% comScore, Inc. Site Analytics
28.
Sentry
3.04% Sentry Utilities
29.
Live Intent
2.88% LiveIntent Site Analytics
30.
Media.net
2.66% Media.net Advertising
31.
PubMatic
2.65% PubMatic, Inc. Advertising
32.
Index Exchange
2.65% Index Exchange, Inc. Advertising
33.
Dotomi
2.65% Conversant Advertising
34.
AdaptMX
2.63% Monet Engine Advertising
35.
Yahoo!
2.53% Verizon Site Analytics
36.
Spotify Ad Analytics
2.39% Spotify Site Analytics
37.
Teads
2.36% Outbrain Advertising
38.
Undertone
2.35% Perion Advertising
39.
Google APIs
1.88% Google Hosting
40.
Yahoo! Japan Retargeting
1.5% Yahoo! Japan Advertising
41.
DoubleVerify
1.4% DoubleVerify Advertising
42.
Yahoo! Analytics
1.34% Verizon Site Analytics
43.
Adobe Audience Manager
1.3% Adobe Advertising
44.
Google Analytics
1.25% Google Site Analytics
45.
OpenX
1.13% OpenX Software Ltd. Advertising

8.6

Trackers Per Page Load

0.6

Tracking Requests Per Page Load

0.27%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies