versus.com

1.

Google

95.3% • Google • Advertising

2.

Google Tag Manager

94.61% • Google • Essential

3.

DoubleClick

94.11% • Google • Advertising

4.

PubMatic

79.14% • PubMatic, Inc. • Advertising

5.

Amazon Advertising

78.66% • Amazon • Advertising

6.

Seedtag

78.14% • Seedtag Advertising S.L • Advertising

7.

Adyoulike

77.07% • Open Web • Advertising

8.

Rubicon

76.96% • The Rubicon Project, Limited • Advertising

9.

Yieldmo

76.85% • Yieldmo, Inc. • Advertising

10.

AppNexus

76.85% • Microsoft • Advertising

11.

TripleLift

76.84% • TripleLift, Inc. • Advertising

12.

Bidswitch

76.84% • Criteo • Advertising

13.

Criteo

76.74% • Criteo • Advertising

14.

Sonobi

76.7% • Sonobi, Inc • Advertising

15.

OpenX

76.7% • OpenX Software Ltd. • Advertising

16.

Adform

76.61% • Adform • Advertising

17.

SMART AdServer

76.57% • Smart Adserver • Advertising

18.

ShareThrough

76.56% • Sharethrough, Inc • Advertising

19.

Unruly Media

76.56% • Tremor International • Advertising

20.

Nativo

76.56% • Nativo • Advertising

21.

Google User Content

51.01% • Google • CDN

22.

Google Analytics

41.27% • Google • Site Analytics

23.

Hotjar

16.25% • Hotjar • Site Analytics

24.

Facebook Social Graph

15.2% • Meta • Social Media

25.

Facebook CDN

10.47% • Meta • CDN

26.

YouTube

9.82% • Google • Audio/Video Player

27.

sovrn

6.86% • Sovrn Holdings Inc • Advertising

28.

Index Exchange

6.74% • Index Exchange, Inc. • Advertising

29.

33Across

6.65% • 33Across • Advertising

30.

TradeDesk

4.9% • The Trade Desk • Advertising

31.

RTB House

4.39% • RTB House • Advertising

32.

PulsePoint

4.3% • PulsePoint, Inc. • Advertising

33.

Zemanta

4.29% • Outbrain • Customer Interaction

34.

Yahoo! Analytics

4.23% • Verizon • Site Analytics

35.

Google Fonts

4.18% • Google • CDN

36.

Improve Digital

4.11% • Improve Digital • Advertising

37.

Google Syndication

4.0% • Google • Advertising

38.

Google Static

3.88% • Google • CDN

39.

Amazon Web Services

3.69% • Amazon • Hosting

40.

Yandex

3.3% • Yandex • Advertising

41.

Amazon CDN

1.68% • Amazon • CDN

42.

Google APIs

1.48% • Google • CDN

43.

StackAdapt

1.21% • StackAdapt • Advertising