walmart.com

Observed activities (29)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Syndication

73.37% • Google • Advertising

Google

7.96% • Google • Advertising

DoubleClick

6.95% • Google • Advertising

Facebook

6.16% • Meta • Advertising

AppNexus

5.61% • Microsoft • Advertising

Criteo

5.6% • Criteo • Advertising

Google AdServices

5.52% • Google • Advertising

TradeDesk

5.4% • The Trade Desk • Advertising

5.35% • Pinterest • Social Media

10.

Yahoo! Analytics

5.27% • Verizon • Site Analytics

11.

Aggregate Knowledge

5.25% • TransUnion • Advertising

12.

Microsoft Advertising

5.07% • Microsoft • Advertising

13.

Google Static

4.75% • Google • Hosting

14.

Google Fonts

4.35% • Google • Hosting

15.

Sentry

4.33% • Sentry • Utilities

16.

Google APIs

4.26% • Google • Hosting

17.

ThreatMetrix

4.19% • LexisNexis • Utilities

18.

LiveRamp

2.68% • LiveRamp • Advertising

19.

Google Tag

2.46% • Google • Advertising

20.

New Relic

1.78% • New Relic • Site Analytics

21.

Adobe Typekit

1.53% • Adobe • Utilities

22.

PayPal

1.52% • eBay • Customer Interaction

23.

Google Analytics

1.45% • Google • Site Analytics

24.

Google User Content

1.38% • Google • Hosting

25.

OneTrust

1.25% • OneTrust • Consent Management

26.

Mixpanel

1.19% • Mixpanel • Site Analytics

27.

Adobe Dynamic Tag Management

1.17% • Adobe • Utilities

28.

Integral Ad Science

1.16% • Integral Ad Science, Inc. • Advertising

29.

Quantum Metric

1.14% • Quantum Metric, Inc. • Site Analytics

2.98

Trackers Per Page Load

24.76

Tracking Requests Per Page Load

9.58%

Trackers Requests / All Requests

3.06MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies