wired.com

Observed activities (64)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

93.85% • Google • Advertising

OneTrust

92.0% • OneTrust • Consent Management

Google

90.02% • Google • Advertising

DoubleClick

86.76% • Google • Advertising

Amazon CloudFront

71.26% • Amazon • Hosting

Google APIs

60.85% • Google • Hosting

Integral Ad Science

58.27% • Integral Ad Science, Inc. • Advertising

Facebook

57.24% • Meta • Advertising

Taboola

52.27% • Taboola • Advertising

10.

Giphy

15.13% • • Social Media

11.

Google Static

8.59% • Google • Hosting

12.

Google Syndication

5.74% • Google • Advertising

13.

Sailthru Horizon

4.86% • Sailthru • Advertising

14.

4.5% • reddit • Social Media

15.

TradeDesk

4.49% • The Trade Desk • Advertising

16.

Bounce Exchange

4.48% • Bounce Exchange • Advertising

17.

LiveRamp

4.43% • LiveRamp • Advertising

18.

Yahoo!

4.43% • Verizon • Site Analytics

19.

X Advertising

4.32% • X Corp. • Advertising

20.

TikTok Analytics

4.32% • ByteDance Inc • Site Analytics

21.

Quantcast

4.31% • Quantcast International Limited • Advertising

22.

Outbrain

4.31% • Outbrain • Advertising

23.

Audience Square

4.29% • Audigent • Advertising

24.

Qualia

4.29% • Qualia • Advertising

25.

Google Fonts

4.17% • Google • Hosting

26.

Amazon Advertising

4.14% • Amazon • Advertising

27.

LinkedIn Analytics

4.1% • Microsoft • Site Analytics

28.

ScoreCard Research Beacon

4.01% • comScore, Inc. • Site Analytics

29.

Google AdServices

3.99% • Google • Advertising

30.

Yahoo! Analytics

3.96% • Verizon • Site Analytics

31.

YouTube

3.65% • Google • Audio/Video Player

32.

Microsoft Advertising

3.62% • Microsoft • Advertising

33.

LinkedIn Ads

3.32% • Microsoft • Advertising

34.

SkimLinks

3.32% • SkimLinks • Advertising

35.

AppNexus

3.28% • Microsoft • Advertising

36.

Rubicon

3.18% • The Rubicon Project, Limited • Advertising

37.

Parse.ly

3.06% • Parse.ly • Site Analytics

38.

Quantcount

2.96% • Quantcast International Limited • Site Analytics

39.

Dotmetrics

2.94% • • Site Analytics

40.

Snapchat For Business

2.65% • Snap Technologies • Advertising

41.

X Corp.

2.64% • X Corp. • Social Media

42.

Criteo

2.64% • Criteo • Advertising

43.

Media.net

2.54% • Media.net • Advertising

44.

X Analytics

2.4% • X Corp. • Site Analytics

45.

PubMatic

2.38% • PubMatic, Inc. • Advertising

46.

Google Photos

2.35% • Google • Hosting

47.

BounceX

2.33% • • Advertising

48.

Permutive

2.26% • Permutive, Inc. • Advertising

9.96

Trackers Per Page Load

15.37

Tracking Requests Per Page Load

15.49%

Trackers Requests / All Requests

3.84MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies