Trackers are bits of code that collect information about your behavior as you browse the internet such as what websites you visit, how long you stay on specific pages, your searches, and what items you purchase.
Trackers can be used to deliver a more personalized browsing experience, but they have drawbacks. For instance, online prices may change based on your browsing history and trackers can also leave you exposed to security risks like identity theft.
How to stop trackers in Chrome
- Open Chrome on your computer
- Click ‘More’ and then ‘Settings’ in the top right of the screen
- Click ‘Privacy and security’ and then ‘Cookies and other site data’
- Tick the box that says "Send a 'Do Not Track' request with your browsing traffic"
Enabling 'Do Not Track' means that a request will be included with your browsing traffic and may be blocked. However, you should be aware that some websites will continue to collect and store your browsing data e.g. to provide product recommendations on their web pages.
You can also open an Incognito Window by clicking on the Chrome browser menu. This will allow you to browse the internet without any records being added to your browser history. Keep in mind that your browsing activity won’t be hidden from everyone e.g. your employer and your Internet provider.
Alternative ways to stop trackers in Chrome
Method 1: Use a private search engine
Ghostery Private Search is a one-of-a-kind search engine that does not log your search history. This means you get unbiased search results and will receive insights about trackers on devices.
Method 2: Download a tracker and ad blocker extension for Chrome
We recommend downloading an ad and tracker blocker extension if you want to improve your browsing experience and privacy online.
Ghostery ad blocker extension Chrome
In summary, Ghostery:
- Blocks tracking on websites and non-private search engines
- Blocks ads and popups on websites and non-private search engines
- Prevents private data from leaving your browser
- Prevents profiling
Download Ghostery for Chrome to block ads and trackers, and stop data brokers from tracking your browsing activity online. Our advanced ad and tracker blocker will allow you to browse the web safer, faster, and with less annoying ads!
Get in touch if you have any questions - we’re always happy to help!