al.com

1.

Google Tag

87.69% • Google • Advertising

2.

Google Marketing Platform

87.28% • Google • Advertising

3.

Amazon Advertising

86.73% • Amazon • Advertising

4.

Magnite

85.7% • Magnite • Advertising

5.

Lotame

83.71% • Lotame • Advertising

6.

mPulse

78.48% • Akamai Technologies • Site Analytics

7.

LinkedIn Ads

76.26% • Microsoft • Advertising

8.

Parse.ly

75.92% • Parse.ly • Site Analytics

9.

Mather Analytics

75.79% • Mather Economics • Site Analytics

10.

ScoreCard Research Beacon

75.56% • comScore, Inc. • Site Analytics

11.

Teads

75.48% • Teads • Advertising

12.

Piano

74.27% • Piano Software • Utilities

13.

Nativo

73.89% • Nativo • Advertising

14.

Google Static

72.94% • Google • Hosting

15.

Facebook

72.88% • Meta • Advertising

16.

LinkedIn Analytics

72.58% • Microsoft • Site Analytics

17.

Google Fonts

72.39% • Google • Hosting

18.

Piano Analytics

71.74% • Piano Software • Site Analytics

19.

BlueConic Plugin

71.63% • BlueConic • Site Analytics

20.

LiveRamp CMP

70.24% • LiveRamp • Consent Management

21.

Taboola

63.6% • Taboola • Advertising

22.

Datadog

60.88% • Datadog • Utilities

23.

Sailthru Horizon

52.6% • Sailthru • Advertising

24.

SkimLinks

50.66% • SkimLinks • Advertising

25.

Ahrefs

40.05% • Ahrefs • Utilities

26.

AdRecover

25.88% • AdPushUp, Inc. • Advertising

27.

Google Syndication

25.81% • Google • Advertising

28.

Integral Ad Science

25.79% • Integral Ad Science, Inc. • Advertising

29.

Cloudflare

23.11% • Cloudflare • Hosting

30.

Live Intent

21.72% • LiveIntent • Site Analytics

31.

Google

20.21% • Google • Advertising

32.

Criteo

14.47% • Criteo • Advertising

33.

ID5 Sync

14.32% • ID5 Technology • Advertising

34.

33Across

12.44% • 33Across • Advertising

35.

PubMatic

12.29% • PubMatic, Inc. • Advertising

36.

TradeDesk

12.23% • The Trade Desk • Advertising

37.

LiveRamp

12.02% • LiveRamp • Advertising

38.

Index Exchange

12.0% • Index Exchange, Inc. • Advertising

39.

Media.net

11.74% • Media.net • Advertising

40.

Google Analytics

11.2% • Google • Site Analytics

41.

Adobe Audience Manager

10.88% • Adobe • Advertising

42.

Yahoo! Analytics

9.84% • Verizon • Site Analytics

43.

AppNexus

9.59% • Microsoft • Advertising

44.

sovrn

9.55% • Sovrn Holdings Inc • Advertising

45.

YouTube

9.38% • Google • Audio/Video Player

46.

Bidswitch

8.96% • Criteo • Advertising

47.

Google AdServices

8.93% • Google • Advertising

48.

OpenX

8.87% • OpenX Software Ltd. • Advertising

49.

Epsilon

8.85% • Epsilon • Advertising

50.

DoubleVerify

8.83% • DoubleVerify • Advertising

51.

Aggregate Knowledge

8.49% • TransUnion • Advertising

52.

Yahoo! Ad Manager Plus

8.15% • Verizon • Advertising

53.

ADman Media

8.03% • illumin • Advertising

54.

Outbrain

8.03% • Outbrain • Advertising

55.

X Corp.

7.92% • X Corp. • Social Media

56.

Intent IQ

7.84% • AlmondNet • Advertising

57.

TRUSTe Notice

7.73% • TrustArc • Consent Management

58.

Smaato

7.5% • Verve Group • Advertising

59.

Rise

7.35% • Rise Code • Advertising

60.

TrustArc

7.24% • TrustArc • Consent Management

61.

X Syndication

7.22% • X Corp. • Social Media

62.

Akamai Technologies

7.16% • Akamai Technologies • Hosting

63.

Adblade

6.65% • Adblade • Advertising

64.

Aniview

6.27% • Aniview • Advertising

65.

SMART AdServer

6.15% • Smart Adserver • Advertising

66.

PulsePoint

6.0% • PulsePoint, Inc. • Advertising

67.

Spotify

5.91% • Spotify • Audio/Video Player

68.

Beachfront Media

5.6% • Seedtag Advertising • Advertising

69.

StickyAds

5.58% • Comcast • Advertising

70.

Rhythmone Beacon

5.55% • RhythmOne, LLC • Advertising

71.

Datonics

5.53% • AlmondNet • Advertising

72.

Spotify Embed

5.49% • Spotify • Audio/Video Player

73.

Sentry

5.49% • Sentry • Utilities

74.

Tapad

5.3% • Telenor Group • Advertising

75.

ShareThrough

5.28% • Sharethrough, Inc • Advertising

76.

Quantcast

5.11% • Quantcast International Limited • Advertising

77.

Turn Inc.

4.96% • Singtel • Advertising

78.

SiteScout by Centro

4.94% • Centro • Advertising

79.

Unruly Media

4.84% • Tremor International • Advertising

80.

RTB House

4.84% • RTB House • Advertising

81.

StackAdapt

4.63% • StackAdapt • Advertising

82.

Google APIs

4.63% • Google • Hosting

83.

Zemanta

4.58% • Outbrain • Customer Interaction

84.

InMobi

4.5% • InMobi • Advertising

85.

AMP Project

4.42% • OpenJS Foundation • Utilities

86.

Microsoft Advertising

4.23% • Microsoft • Advertising

87.

Simpli.fi

4.22% • Simplifi Holdings Inc. • Advertising

88.

Connatix

4.2% • Connatix Native Exchange • Advertising

89.

Dotomi

4.04% • Conversant • Advertising

90.

Xaxis

4.01% • Xaxis • Advertising

91.

Flashtalking

3.97% • Mediaocean • Advertising

92.

OneTag

3.89% • OneTag • Advertising

93.

Adyoulike

3.87% • Open Web • Advertising

94.

eXelate

3.65% • Nielsen • Advertising

95.

TripleLift

3.63% • TripleLift, Inc. • Advertising

96.

Yieldmo

3.57% • Yieldmo, Inc. • Advertising

97.

Beeswax

3.32% • Beeswax • Advertising

98.

Yahoo!

3.32% • Verizon • Site Analytics

99.

Improve Digital

3.23% • Improve Digital • Advertising

100.

Sonobi

3.15% • Sonobi, Inc • Advertising

101.

Adform

3.11% • Adform • Advertising

102.

Bombora

3.04% • Bombora • Site Analytics

103.

Amazon Web Services

3.0% • Amazon • Hosting

104.

DeepIntent

2.92% • Deep Intent • Advertising

105.

Ad Lightning

2.7% • Ad Lightning • Advertising

106.

i-Behavior

2.68% • KBM Group • Advertising

107.

Amazon CloudFront

2.58% • Amazon • Hosting

108.

Blis

2.56% • Blis • Site Analytics

109.

AdGear

2.54% • Samsung • Advertising

110.

Zeta

2.51% • Zeta Global • Customer Interaction

111.

1plusX

2.45% • 1plusX AG • Site Analytics

112.

Microsoft Clarity

2.45% • Microsoft • Site Analytics

113.

LinkedIn

2.39% • Microsoft • Misc

114.

Jivox

2.32% • Jivox • Advertising

115.

Bidtellect

2.3% • Simpli.fi • Advertising

116.

Demandbase

2.26% • Demandbase • Advertising

117.

ShareThis

2.22% • ShareThis, Inc. • Advertising

118.

MediaMath

2.22% • MediaMath, Inc. • Advertising

119.

jsDelivr

2.09% • • Hosting

120.

Eyeota

2.05% • Eyeota • Advertising

121.

Adtheorent

1.99% • AdTheorent, Inc • Advertising

122.

Adelphic

1.97% • Viant • Site Analytics

123.

Evidon

1.96% • Crownpeak • Utilities

124.

Innovid

1.88% • Innovid • Advertising

125.

Amazon CDN

1.84% • Amazon • Hosting

126.

Between Digital

1.79% • Between Digital • Advertising

127.

Azure CDN

1.77% • Microsoft • Hosting

128.

Instagram

1.75% • Meta • Social Media

129.

Google User Content

1.75% • Google • Hosting

130.

Acuity Ads

1.69% • Acuity Ads • Advertising

131.

Undertone

1.69% • Perion • Advertising

132.

Rockerbox

1.65% • Rockerbox • Site Analytics

133.

DataXu

1.65% • DataXu • Advertising

134.

Facebook CDN

1.61% • Meta • Hosting

135.

SpringServe

1.54% • SpringServe, LLC • Advertising

136.

InsightExpress

1.52% • Kantar Group • Site Analytics

137.

Honeybadger

1.5% • Honeybadger • Site Analytics

138.

gumgum

1.44% • GumGum • Advertising

139.

Adition

1.42% • ProSiebenSat.1 Media • Advertising

140.

Resonate Networks

1.42% • Resonate • Advertising

141.

Research Now

1.41% • Research Now Group, Inc • Advertising

142.

Tribal Fusion

1.39% • Exponential Interactive, Inc • Advertising

143.

Storygize

1.35% • • Advertising

144.

Rich Audience

1.33% • Rich Audience • Advertising

145.

SundaySky

1.31% • SundaySky • Advertising

146.

Salesforce DMP

1.29% • Salesforce • Advertising

147.

Roq.ad

1.25% • Roq.ad GmbH • Advertising

148.

jQuery

1.23% • JS Foundation • Hosting

149.

Qualia

1.23% • Qualia • Advertising

150.

Ogury

1.22% • Ogury • Advertising

151.

Adobe Typekit

1.18% • Adobe • Utilities

152.

Aidem

1.16% • Aidem • Advertising

153.

JW Player

1.12% • JW Player • Audio/Video Player

154.

Hybrid.ai

1.1% • Hybrid Adtech GmbH • Advertising

155.

iSpot.tv

1.04% • • Advertising

156.

WordPress Stats

1.04% • Automattic • Site Analytics

157.

Tremor Video

1.03% • Tremor Video • Audio/Video Player

158.

LKQD

1.03% • Nexstar Digital • Advertising