al.com

1.

CookieLaw by OneTrust (formerly Optanaon)

91.25% • OneTrust • Consent Management

2.

Google

86.94% • Google • Advertising

3.

DoubleClick

86.54% • Google • Advertising

4.

Amazon Advertising

85.05% • Amazon • Advertising

5.

OneTrust

84.62% • OneTrust • Consent Management

6.

Lotame

82.84% • Lotame • Advertising

7.

Rubicon

82.49% • The Rubicon Project, Limited • Advertising

8.

SOASTA mPulse

81.82% • Akamai Technologies • Site Analytics

9.

Google Tag Manager

78.21% • Google • Essential

10.

Piano

65.26% • Piano • Essential

11.

Google Analytics

64.39% • Google • Site Analytics

12.

ScoreCard Research Beacon

64.04% • comScore, Inc. • Site Analytics

13.

Parse.ly

63.89% • Parse.ly • Site Analytics

14.

Moat

63.43% • Oracle • Advertising

15.

Mather Analytics

63.24% • Mather Economics • Site Analytics

16.

Teads

62.99% • Teads • Advertising

17.

X Advertising

62.84% • X Corp. • Advertising

18.

LinkedIn Ads

62.4% • Microsoft • Advertising

19.

LinkedIn Analytics

61.64% • Microsoft • Site Analytics

20.

Facebook

61.15% • Meta • Advertising

21.

Nativo

60.41% • Nativo • Advertising

22.

Taboola

59.56% • Taboola • Advertising

23.

BlueConic Plugin

43.11% • BlueConic • Site Analytics

24.

SkimLinks

38.41% • SkimLinks • Advertising

25.

Sailthru Horizon

38.23% • Sailthru • Advertising

26.

Google Static

33.92% • Google • CDN

27.

Piano Analytics

16.95% • Piano • Site Analytics

28.

X Corp.

16.18% • X Corp. • Social Media

29.

Google Fonts

15.93% • Google • CDN

30.

Google Syndication

14.95% • Google • Advertising

31.

Integral Ad Science

14.95% • Integral Ad Science, Inc. • Advertising

32.

ID5 Sync

12.49% • ID5 Technology Ltd. • Site Analytics

33.

33Across

12.47% • 33Across • Advertising

34.

Live Intent

12.12% • LiveIntent • Site Analytics

35.

X Analytics

11.51% • X Corp. • Site Analytics

36.

YouTube

11.49% • Google • Audio/Video Player

37.

Index Exchange

10.85% • Index Exchange, Inc. • Advertising

38.

TradeDesk

10.63% • The Trade Desk • Advertising

39.

PubMatic

10.41% • PubMatic, Inc. • Advertising

40.

Google APIs

10.16% • Google • CDN

41.

Media.net

9.64% • Media.net • Advertising

42.

Amazon Web Services

8.9% • Amazon • Hosting

43.

Conversant

8.19% • Conversant • Advertising

44.

Google Photos

6.61% • Google • CDN

45.

LiveRamp

6.1% • Acxiom • Advertising

46.

Akamai Technologies

5.87% • Akamai Technologies • CDN

47.

Bidswitch

5.61% • Criteo • Advertising

48.

Criteo

5.57% • Criteo • Advertising

49.

StackAdapt

5.03% • StackAdapt • Advertising

50.

PulsePoint

5.03% • PulsePoint, Inc. • Advertising

51.

Zemanta

4.9% • Outbrain • Customer Interaction

52.

Bidtellect

4.7% • Simpli.fi • Advertising

53.

AppNexus

4.6% • Microsoft • Advertising

54.

Quantcast

4.47% • Quantcast International Limited • Advertising

55.

sovrn

4.46% • Sovrn Holdings Inc • Advertising

56.

Verizon Media

4.35% • Verizon • Advertising

57.

Adobe Audience Manager

4.21% • Adobe • Advertising

58.

MediaMath

4.08% • MediaMath, Inc. • Advertising

59.

X Syndication

4.03% • X Corp. • Social Media

60.

Storygize

3.93% • • Advertising

61.

Jivox

3.93% • Jivox • Advertising

62.

Google User Content

3.63% • Google • CDN

63.

OpenX

3.6% • OpenX Software Ltd. • Advertising

64.

Ad Lightning

3.2% • Ad Lightning • Advertising

65.

Salesforce DMP

3.08% • Salesforce • Advertising

66.

Microsoft Advertising

3.07% • Microsoft • Advertising

67.

Yahoo! Analytics

2.91% • Verizon • Site Analytics

68.

ShareThrough

2.78% • Sharethrough, Inc • Advertising

69.

Yahoo! Ad Manager Plus

2.75% • Verizon • Advertising

70.

SMART AdServer

2.75% • Smart Adserver • Advertising

71.

Aggregate Knowledge

2.74% • TransUnion • Advertising

72.

Rhythmone Beacon

2.63% • RhythmOne, LLC • Advertising

73.

Flashtalking

2.61% • Flashtalking • Advertising

74.

Amazon CloudFront

2.55% • Amazon • Hosting

75.

Hotjar

2.48% • Hotjar • Site Analytics

76.

1plusX

2.46% • 1plusX AG • Site Analytics

77.

StickyAds

2.46% • Comcast • Advertising

78.

Yahoo!

2.42% • Verizon • Site Analytics

79.

RTB House

2.4% • RTB House • Advertising

80.

Yieldmo

2.34% • Yieldmo, Inc. • Advertising

81.

Outbrain

2.33% • Outbrain • Advertising

82.

Hello Bar

2.31% • Crazy Egg • Social Media

83.

Adform

2.27% • Adform • Advertising

84.

Bugsnag

2.23% • SmartBear • Site Analytics

85.

DoubleVerify

2.22% • DoubleVerify • Advertising

86.

TrustArc

2.14% • TrustArc • Consent Management

87.

TRUSTe Notice

2.11% • TrustArc • Essential

88.

TripleLift

2.07% • TripleLift, Inc. • Advertising

89.

Connatix

2.04% • Connatix Native Exchange Inc. • Advertising

90.

WordPress Stats

2.01% • Automattic • Site Analytics

91.

Gravatar

1.99% • Automattic • Social Media

92.

DeepIntent

1.99% • Deep Intent • Advertising

93.

ADman Media

1.97% • illumin • Advertising

94.

Beeswax

1.96% • Beeswax • Advertising

95.

ImgIX

1.87% • • CDN

96.

Improve Digital

1.87% • Improve Digital • Advertising

97.

Sonobi

1.85% • Sonobi, Inc • Advertising

98.

Beachfront Media

1.76% • • Advertising

99.

Cloudflare

1.75% • Cloudflare • CDN

100.

Xaxis

1.69% • Xaxis • Advertising

101.

Synacor

1.67% • Synacor • Advertising

102.

Smaato

1.6% • Verve Group • Advertising

103.

AniView

1.57% • • Advertising

104.

Dotomi

1.56% • Conversant • Advertising

105.

Spotify

1.39% • Spotify • Audio/Video Player

106.

Undertone

1.34% • Perion • Advertising

107.

Honeybadger

1.32% • Honeybadger • Site Analytics

108.

Adyoulike

1.31% • Open Web • Advertising

109.

DataXu

1.29% • DataXu • Advertising

110.

Demandbase

1.28% • Demandbase • Advertising

111.

Adition

1.28% • ProSiebenSat.1 Media • Advertising

112.

BlueKai

1.27% • Oracle • Advertising

113.

eXelate

1.24% • Nielsen • Advertising

114.

Simpli.fi

1.23% • Simplifi Holdings Inc. • Advertising

115.

Tapad

1.21% • Telenor Group • Advertising

116.

Intent IQ

1.19% • AlmondNet • Advertising

117.

Bombora

1.19% • Bombora • Site Analytics

118.

Adotmob

1.14% • Adot • Advertising

119.

Google AdServices

1.14% • Google • Advertising

120.

SiteScout by Centro

1.12% • Centro • Advertising

121.

AMP Project

1.11% • Google • Misc

122.

Adobe Typekit

1.11% • Adobe • Essential

123.

SundaySky

1.1% • SundaySky • Advertising

124.

Adblade

1.04% • Adblade • Advertising

125.

JW Player

1.03% • JW Player • Audio/Video Player

126.

Datonics

1.02% • AlmondNet • Advertising