billboard.com

1.

OneTrust

96.98% • OneTrust • Consent Management

2.

Piano

96.78% • Piano Software • Utilities

3.

Google Tag

95.44% • Google • Advertising

4.

Amazon Web Services

93.0% • Amazon • Hosting

5.

Jetpack

91.2% • Automattic • Site Analytics

6.

Piano Analytics

90.38% • Piano Software • Site Analytics

7.

BlogHer Ads

89.56% • Penske Media Corporation • Advertising

8.

Connatix

89.47% • Connatix Native Exchange • Advertising

9.

ScoreCard Research Beacon

86.62% • comScore, Inc. • Site Analytics

10.

Google Analytics

86.18% • Google • Site Analytics

11.

cXense

84.58% • Cxense • Advertising

12.

Adobe Typekit

82.07% • Adobe • Utilities

13.

FouAnalytics

66.49% • FouAnalytics • Site Analytics

14.

Hotjar

65.04% • Hotjar • Site Analytics

15.

JW Player

57.55% • JW Player • Audio/Video Player

16.

Digioh

52.42% • • Advertising

17.

videoplayerhub.com

51.8% • • Misc

18.

True Anthem

51.65% • trueAnthem • Advertising

19.

LinkedIn Analytics

51.44% • Microsoft • Site Analytics

20.

Cloudflare

45.69% • Cloudflare • Hosting

21.

Parse.ly

42.65% • Parse.ly • Site Analytics

22.

Quantcast

38.85% • Quantcast International Limited • Advertising

23.

Google APIs

17.31% • Google • Hosting

24.

Google Marketing Platform

16.35% • Google • Advertising

25.

Google

15.84% • Google • Advertising

26.

Google Static

15.53% • Google • Hosting

27.

YouTube

12.67% • Google • Audio/Video Player

28.

Instagram

11.71% • Meta • Social Media

29.

Google Play Services

11.67% • Google • Hosting

30.

X Corp.

10.04% • X Corp. • Social Media

31.

X Syndication

9.13% • X Corp. • Social Media

32.

Google Photos

9.07% • Google • Hosting

33.

Integral Ad Science

7.33% • Integral Ad Science, Inc. • Advertising

34.

Google Syndication

6.96% • Google • Advertising

35.

Amazon Advertising

6.51% • Amazon • Advertising

36.

Google Fonts

5.35% • Google • Hosting

37.

Facebook

5.33% • Meta • Advertising

38.

Google Accounts

5.25% • Google • Utilities

39.

Aidem

5.16% • Aidem • Advertising

40.

Ad Lightning

5.13% • Ad Lightning • Advertising

41.

TradeDesk

5.11% • The Trade Desk • Advertising

42.

Magnite

4.84% • Magnite • Advertising

43.

Teads

4.71% • Teads • Advertising

44.

Undertone

4.53% • Perion • Advertising

45.

SkimLinks

4.47% • SkimLinks • Advertising

46.

LiveRamp

4.38% • LiveRamp • Advertising

47.

Criteo

4.35% • Criteo • Advertising

48.

Bombora

4.15% • Bombora • Site Analytics

49.

Live Intent

4.13% • LiveIntent • Site Analytics

50.

Kargo

4.05% • Kargo • Advertising

51.

ID5 Sync

4.02% • ID5 Technology • Advertising

52.

Lotame

3.84% • Lotame • Advertising

53.

Epsilon

3.64% • Epsilon • Advertising

54.

Tapad

3.53% • Telenor Group • Advertising

55.

AppNexus

3.53% • Microsoft • Advertising

56.

Treasure Data

3.47% • arm • Site Analytics

57.

LinkedIn Ads

3.45% • Microsoft • Advertising

58.

PubMatic

3.44% • PubMatic, Inc. • Advertising

59.

33Across

3.44% • 33Across • Advertising

60.

sovrn

3.22% • Sovrn Holdings Inc • Advertising

61.

Google AdServices

3.15% • Google • Advertising

62.

Bidswitch

3.11% • Criteo • Advertising

63.

Bootstrap CDN

3.11% • BootstrapCDN • Hosting

64.

Permutive

3.05% • Permutive, Inc. • Advertising

65.

BounceX

2.98% • • Advertising

66.

Amazon CloudFront

2.96% • Amazon • Hosting

67.

Quantcount

2.96% • Quantcast International Limited • Site Analytics

68.

Bounce Exchange

2.93% • Bounce Exchange • Advertising

69.

OpenX

2.87% • OpenX Software Ltd. • Advertising

70.

Dotomi

2.87% • Conversant • Advertising

71.

Index Exchange

2.85% • Index Exchange, Inc. • Advertising

72.

PageFair

2.84% • Blockthrough • Customer Interaction

73.

Turn Inc.

2.73% • Singtel • Advertising

74.

ad-delivery.net

2.69% • • Misc

75.

Google Analytics with signals

2.56% • Google • Advertising

76.

Rhythmone Beacon

2.55% • RhythmOne, LLC • Advertising

77.

SMART AdServer

2.51% • Smart Adserver • Advertising

78.

OneTag

2.31% • OneTag • Advertising

79.

Rise

2.29% • Rise Code • Advertising

80.

Media.net

2.27% • Media.net • Advertising

81.

Adobe Audience Manager

2.25% • Adobe • Advertising

82.

Outbrain

2.25% • Outbrain • Advertising

83.

TripleLift

2.18% • TripleLift, Inc. • Advertising

84.

ADman Media

2.13% • illumin • Advertising

85.

Adform

2.13% • Adform • Advertising

86.

RTB House

2.13% • RTB House • Advertising

87.

Yahoo! Ad Manager Plus

2.09% • Verizon • Advertising

88.

ShareThrough

2.07% • Sharethrough, Inc • Advertising

89.

Beeswax

2.02% • Beeswax • Advertising

90.

Google User Content

1.95% • Google • Hosting

91.

cdnwidget.com

1.89% • • Hosting

92.

Smaato

1.87% • Verve Group • Advertising

93.

PulsePoint

1.85% • PulsePoint, Inc. • Advertising

94.

DoubleVerify

1.73% • DoubleVerify • Advertising

95.

Yahoo! Analytics

1.71% • Verizon • Site Analytics

96.

SiteScout by Centro

1.69% • Centro • Advertising

97.

Zemanta

1.67% • Outbrain • Customer Interaction

98.

Sentry

1.65% • Sentry • Utilities

99.

StackAdapt

1.62% • StackAdapt • Advertising

100.

Facebook CDN

1.6% • Meta • Hosting

101.

Spotify

1.6% • Spotify • Audio/Video Player

102.

Ogury

1.58% • Ogury • Advertising

103.

Spotify Embed

1.56% • Spotify • Audio/Video Player

104.

Nativo

1.53% • Nativo • Advertising

105.

Yieldmo

1.51% • Yieldmo, Inc. • Advertising

106.

LiveRamp CMP

1.4% • LiveRamp • Consent Management

107.

gumgum

1.38% • GumGum • Advertising

108.

Aggregate Knowledge

1.36% • TransUnion • Advertising

109.

StickyAds

1.35% • Comcast • Advertising

110.

33Across

1.33% • 33Across • Advertising

111.

MailChimp Tracking

1.27% • MailChimp • Customer Interaction

112.

Adelphic

1.25% • Viant • Site Analytics

113.

Taboola

1.25% • Taboola • Advertising

114.

Zeta

1.22% • Zeta Global • Customer Interaction

115.

Seedtag

1.18% • Seedtag Advertising • Advertising

116.

CivicScience

1.16% • CivicScience • Site Analytics

117.

Sonobi

1.15% • Sonobi, Inc • Advertising

118.

DeepIntent

1.13% • Deep Intent • Advertising

119.

Adyoulike

1.13% • Open Web • Advertising

120.

Unruly Media

1.09% • Tremor International • Advertising

121.

Aniview

1.09% • Aniview • Advertising

122.

Google Translate

1.02% • Google • Customer Interaction

123.

Disqus

1.02% • Zeta Global • Customer Interaction