bt.com

1.

Adobe Dynamic Tag Management

62.93% • Adobe • Utilities

2.

OneTrust

33.97% • OneTrust • Consent Management

3.

Microsoft Services

32.36% • Microsoft • Misc

4.

Amazon Web Services

20.07% • Amazon • Hosting

5.

Google Tag

14.71% • Google • Advertising

6.

Dynatrace

10.9% • Thoma Bravo • Site Analytics

7.

Adobe Experience Cloud

9.39% • Adobe • Site Analytics

8.

Adobe Audience Manager

9.24% • Adobe • Advertising

9.

Microsoft Azure Monitor

8.12% • Microsoft • Site Analytics

10.

DoubleClick

7.69% • Google • Advertising

11.

Google

7.54% • Google • Advertising

12.

Facebook

7.54% • Meta • Advertising

13.

Pinterest

7.27% • Pinterest • Social Media

14.

YouTube

7.23% • Google • Audio/Video Player

15.

Reddit

7.18% • reddit • Social Media

16.

X Advertising

7.06% • X Corp. • Advertising

17.

Amazon Advertising

7.06% • Amazon • Advertising

18.

TikTok Analytics

7.04% • ByteDance Inc • Site Analytics

19.

Smarterclick

6.98% • Smarter Click Technology • Advertising

20.

Snapchat For Business

6.93% • Snap Technologies • Advertising

21.

Digital Window

6.72% • Axel Springer Group • Advertising

22.

Google Static

6.34% • Google • Hosting

23.

AppDynamics

5.3% • AppDynamics • Site Analytics

24.

Amazon CloudFront

4.01% • Amazon • Hosting

25.

Google APIs

3.65% • Google • Hosting

26.

Google Fonts

1.74% • Google • Hosting

27.

Decibel Insight

1.7% • Medallia • Site Analytics

28.

Amazon CDN

1.5% • Amazon • Hosting

29.

Amazon.com

1.44% • Amazon • Misc

30.

Google Analytics

1.44% • Google • Site Analytics

31.

Google Syndication

1.43% • Google • Advertising

32.

X Corp.

1.38% • X Corp. • Social Media

33.

X Analytics

1.16% • X Corp. • Site Analytics

34.

Google Analytics with signals

1.14% • Google • Advertising

35.

Tapad

1.11% • Telenor Group • Advertising

36.

MailChimp Tracking

1.02% • MailChimp • Advertising