fortune.com

Observed activities (91)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Piano

90.68% • Piano • Utilities

Amazon Advertising

86.51% • Amazon • Advertising

OneTrust

76.11% • OneTrust • Consent Management

Piano Analytics

74.12% • Piano • Site Analytics

cXense

71.4% • Cxense • Advertising

DoubleClick

49.17% • Google • Advertising

Segment

48.32% • Segment • Site Analytics

VWO

47.23% • Wingify • Site Analytics

PubMatic

47.13% • PubMatic, Inc. • Advertising

10.

Nativo

46.44% • Nativo • Advertising

11.

Bombora

46.44% • Bombora • Site Analytics

12.

Outbrain

36.04% • Outbrain • Advertising

13.

Cloudflare

16.32% • Cloudflare • Hosting

14.

Google Static

10.77% • Google • Hosting

15.

Google

10.66% • Google • Advertising

16.

Rubicon

8.19% • The Rubicon Project, Limited • Advertising

17.

Google APIs

7.89% • Google • Hosting

18.

Google Fonts

6.93% • Google • Hosting

19.

AdsWizz

6.2% • AdsWizz • Advertising

20.

Dotomi

6.19% • Conversant • Advertising

21.

Google Tag

5.48% • Google • Advertising

22.

Google AdServices

4.8% • Google • Advertising

23.

X Corp.

4.34% • X Corp. • Social Media

24.

AppNexus

3.53% • Microsoft • Advertising

25.

Live Intent

3.5% • LiveIntent • Site Analytics

26.

Google User Content

3.48% • Google • Hosting

27.

LinkedIn Ads

3.12% • Microsoft • Advertising

28.

Criteo

3.09% • Criteo • Advertising

29.

Permutive

2.96% • Permutive, Inc. • Advertising

30.

TradeDesk

2.96% • The Trade Desk • Advertising

31.

Parse.ly

2.94% • Parse.ly • Site Analytics

32.

Google Syndication

2.89% • Google • Advertising

33.

Digioh

2.88% • • Advertising

34.

X Advertising

2.87% • X Corp. • Advertising

35.

LinkedIn Analytics

2.84% • Microsoft • Site Analytics

36.

Google Analytics with signals

2.73% • Google • Advertising

37.

LiveRamp

2.71% • LiveRamp • Advertising

38.

Index Exchange

2.54% • Index Exchange, Inc. • Advertising

39.

ID5 Sync

2.52% • ID5 Technology Ltd. • Site Analytics

40.

YouTube

2.45% • Google • Audio/Video Player

41.

OpenX

2.42% • OpenX Software Ltd. • Advertising

42.

SMART AdServer

2.34% • Smart Adserver • Advertising

43.

Adobe Audience Manager

2.31% • Adobe • Advertising

44.

Media.net

2.28% • Media.net • Advertising

45.

Amazon Web Services

2.28% • Amazon • Hosting

46.

ShareThrough

2.18% • Sharethrough, Inc • Advertising

47.

Bidswitch

2.02% • Criteo • Advertising

48.

Lotame

1.99% • Lotame • Advertising

10.68

Trackers Per Page Load

10.97

Tracking Requests Per Page Load

16.93%

Trackers Requests / All Requests

1.92MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies