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1.

Adobe Dynamic Tag Management

91.38% • Adobe • Essential

2.

Google Tag Manager

88.62% • Google • Essential

3.

Google

81.87% • Google • Advertising

4.

Google APIs

77.05% • Google • CDN

5.

Didomi

74.9% • Didomi • Essential

6.

Adobe Experience Cloud

73.43% • Adobe • Site Analytics

7.

Adobe Audience Manager

68.93% • Adobe • Advertising

8.

Taboola

60.54% • Taboola • Advertising

9.

Dailymotion

41.41% • Vivendi • Misc

10.

Google Syndication

38.44% • Google • Advertising

11.

ScoreCard Research Beacon

32.8% • comScore, Inc. • Site Analytics

12.

DoubleClick

30.49% • Google • Advertising

13.

Google Analytics

27.84% • Google • Site Analytics

14.

Google Static

26.52% • Google • CDN

15.

GfK

22.14% • GfK Group • Advertising

16.

X Corp.

18.7% • X Corp. • Social Media

17.

YouTube

16.06% • Google • Audio/Video Player

18.

Amazon Advertising

13.09% • Amazon • Advertising

19.

Criteo

12.97% • Criteo • Advertising

20.

AppNexus

12.93% • Microsoft • Advertising

21.

PubMatic

12.75% • PubMatic, Inc. • Advertising

22.

X Syndication

12.49% • X Corp. • Social Media

23.

TripleLift

12.43% • TripleLift, Inc. • Advertising

24.

Rubicon

12.35% • The Rubicon Project, Limited • Advertising

25.

Index Exchange

12.3% • Index Exchange, Inc. • Advertising

26.

Teads

12.12% • Teads • Advertising

27.

Crimtan

11.67% • Crimtan • Advertising

28.

Cloudflare

8.78% • Cloudflare • CDN

29.

Google Fonts

8.51% • Google • CDN

30.

Permutive

8.47% • Permutive, Inc. • Advertising

31.

Google Analytics with signals

8.15% • Google • Advertising

32.

Google Photos

5.29% • Google • CDN

33.

Dailymotion Advertising

5.04% • Vivendi • Advertising

34.

SMART AdServer

4.68% • Smart Adserver • Advertising

35.

OneSignal

4.62% • OneSignal • Essential

36.

TikTok CDN

4.6% • ByteDance Inc • CDN

37.

LiveRamp

4.57% • Acxiom • Advertising

38.

Adform

4.41% • Adform • Advertising

39.

TradeDesk

4.38% • The Trade Desk • Advertising

40.

Bidswitch

4.35% • Criteo • Advertising

41.

TikTok Analytics

4.22% • ByteDance Inc • Site Analytics

42.

ADman Media

4.01% • illumin • Advertising

43.

OpenX

3.77% • OpenX Software Ltd. • Advertising

44.

ShareThrough

3.6% • Sharethrough, Inc • Advertising

45.

RTB House

3.44% • RTB House • Advertising

46.

Tremor Video

3.37% • Tremor Video • Audio/Video Player

47.

Improve Digital

3.36% • Improve Digital • Advertising

48.

Beeswax

3.32% • Beeswax • Advertising

49.

StackAdapt

3.19% • StackAdapt • Advertising

50.

ID5 Sync

3.16% • ID5 Technology Ltd. • Site Analytics

51.

sovrn

3.16% • Sovrn Holdings Inc • Advertising

52.

Yahoo! Ad Manager Plus

3.09% • Verizon • Advertising

53.

Adyoulike

3.02% • Open Web • Advertising

54.

StickyAds

2.95% • Comcast • Advertising

55.

Rhythmone Beacon

2.95% • RhythmOne, LLC • Advertising

56.

Integral Ad Science

2.92% • Integral Ad Science, Inc. • Advertising

57.

Acuity Ads

2.9% • Acuity Ads • Advertising

58.

Zemanta

2.89% • Outbrain • Customer Interaction

59.

Adotmob

2.84% • Adot • Advertising

60.

Quantcast

2.81% • Quantcast International Limited • Advertising

61.

Yahoo! Analytics

2.81% • Verizon • Site Analytics

62.

Google AdServices

2.74% • Google • Advertising

63.

33Across

2.74% • 33Across • Advertising

64.

Google User Content

2.71% • Google • CDN

65.

Nativo

2.6% • Nativo • Advertising

66.

Spot.IM

2.55% • Spot.IM Ltd. • Social Media

67.

Bidtellect

2.52% • Simpli.fi • Advertising

68.

Smaato

2.44% • Verve Group • Advertising

69.

Sonobi

2.41% • Sonobi, Inc • Advertising

70.

SmartClip

2.39% • smartclip Holding AG • Advertising

71.

DeepIntent

2.38% • Deep Intent • Advertising

72.

PulsePoint

2.36% • PulsePoint, Inc. • Advertising

73.

jQuery

2.25% • JS Foundation • CDN

74.

Adition

2.25% • ProSiebenSat.1 Media • Advertising

75.

AudienceRate

2.19% • AudienceRate • Advertising

76.

Demandbase

2.07% • Demandbase • Advertising

77.

Roq.ad

1.98% • Roq.ad GmbH • Advertising

78.

Turn Inc.

1.92% • Singtel • Advertising

79.

Yieldmo

1.9% • Yieldmo, Inc. • Advertising

80.

JW Player

1.89% • JW Player • Audio/Video Player

81.

Sentry

1.58% • Sentry • Site Analytics

82.

AMP Project

1.54% • Google • Misc

83.

SpringServe

1.48% • SpringServe, LLC • Advertising

84.

Simpli.fi

1.46% • Simplifi Holdings Inc. • Advertising

85.

Instagram

1.44% • Meta • Misc

86.

AdGear

1.32% • Samsung • Advertising

87.

Dotomi

1.31% • Conversant • Advertising

88.

jsDelivr

1.27% • • CDN

89.

SiteScout by Centro

1.23% • Centro • Advertising

90.

SpotX

1.19% • RTL Group • Advertising

91.

DataXu

1.17% • DataXu • Advertising

92.

Lotame

1.06% • Lotame • Advertising

93.

MediaMath

1.05% • MediaMath, Inc. • Advertising

94.

AdRoll

1.02% • AdRoll • Advertising

95.

Zeta

1.01% • Zeta Global • Customer Interaction

96.

Tribal Fusion

1.0% • Exponential Interactive, Inc • Advertising