kbb.com

1.

Google Tag

95.77% • Google • Advertising

2.

Google Marketing Platform

93.03% • Google • Advertising

3.

mPulse

91.71% • Akamai Technologies • Site Analytics

4.

New Relic

89.94% • New Relic • Site Analytics

5.

PubMatic

77.5% • PubMatic, Inc. • Advertising

6.

Amazon Advertising

72.53% • Amazon • Advertising

7.

Google Accounts

60.79% • Google • Utilities

8.

Google Static

49.53% • Google • Hosting

9.

Optimizely

44.01% • Optimizely • Utilities

10.

Amazon Web Services

19.03% • Amazon • Hosting

11.

Google Fonts

15.49% • Google • Hosting

12.

Adobe Audience Manager

14.68% • Adobe • Advertising

13.

Google

14.66% • Google • Advertising

14.

Gravatar

14.02% • Automattic • Social Media

15.

Google Analytics

10.65% • Google • Site Analytics

16.

OneTrust

9.89% • OneTrust • Consent Management

17.

Google User Content

9.47% • Google • Hosting

18.

audioeye

9.45% • audioeye • Site Analytics

19.

Facebook

8.45% • Meta • Advertising

20.

Google Syndication

8.4% • Google • Advertising

21.

ScoreCard Research Beacon

7.75% • comScore, Inc. • Site Analytics

22.

Microsoft Advertising

7.59% • Microsoft • Advertising

23.

AdGear

7.33% • Samsung • Advertising

24.

OpenX

7.28% • OpenX Software Ltd. • Advertising

25.

Integral Ad Science

7.25% • Integral Ad Science, Inc. • Advertising

26.

Google AdServices

7.18% • Google • Advertising

27.

LiveRamp

6.91% • LiveRamp • Advertising

28.

Snapchat For Business

6.88% • Snap • Advertising

29.

TripleLift

6.83% • TripleLift, Inc. • Advertising

30.

Yahoo!

6.82% • Verizon • Site Analytics

31.

AppNexus

6.8% • Microsoft • Advertising

32.

Index Exchange

6.73% • Index Exchange, Inc. • Advertising

33.

Pinterest

6.57% • Pinterest • Social Media

34.

Treasure Data

6.42% • arm • Site Analytics

35.

ForeSee

6.41% • ForeSee Results • Utilities

36.

Google Analytics with signals

5.58% • Google • Advertising

37.

Qualtrics

5.39% • Qualtrics • Site Analytics

38.

DoubleVerify

5.24% • DoubleVerify • Advertising

39.

TradeDesk

4.95% • The Trade Desk • Advertising

40.

Qualia

4.9% • Qualia • Advertising

41.

Google Play Services

4.49% • Google • Hosting

42.

Jetpack

4.4% • Automattic • Site Analytics

43.

Aggregate Knowledge

4.39% • TransUnion • Advertising

44.

Google APIs

4.33% • Google • Hosting

45.

Moat

4.31% • Oracle • Advertising

46.

Tapad

4.08% • Telenor Group • Advertising

47.

Yahoo! Ad Manager Plus

3.75% • Verizon • Advertising

48.

Yahoo! Analytics

3.64% • Verizon • Site Analytics

49.

Live Intent

3.4% • LiveIntent • Site Analytics

50.

Adobe Typekit

3.25% • Adobe • Utilities

51.

StackAdapt

2.92% • StackAdapt • Advertising

52.

Akamai Technologies

2.86% • Akamai Technologies • Hosting

53.

Turn Inc.

2.8% • Singtel • Advertising

54.

Adtheorent

2.73% • AdTheorent, Inc • Advertising

55.

Bidswitch

2.71% • Criteo • Advertising

56.

Adform

2.7% • Adform • Advertising

57.

Dotomi

2.68% • Conversant • Advertising

58.

SMART AdServer

2.67% • Smart Adserver • Advertising

59.

Simpli.fi

2.6% • Simplifi Holdings Inc. • Advertising

60.

Beeswax

2.45% • Beeswax • Advertising

61.

SiteScout by Centro

2.42% • Centro • Advertising

62.

RTB House

2.4% • RTB House • Advertising

63.

sovrn

2.37% • Sovrn Holdings Inc • Advertising

64.

Outbrain

2.37% • Outbrain • Advertising

65.

Rhythmone Beacon

2.31% • RhythmOne, LLC • Advertising

66.

Criteo

2.26% • Criteo • Advertising

67.

Quantcast

2.25% • Quantcast International Limited • Advertising

68.

Adelphic

2.24% • Viant • Site Analytics

69.

Zemanta

2.2% • Outbrain • Customer Interaction

70.

Zeta

2.17% • Zeta Global • Customer Interaction

71.

MediaMath

2.16% • MediaMath, Inc. • Advertising

72.

Evidon

2.06% • Crownpeak • Utilities

73.

PulsePoint

2.03% • PulsePoint, Inc. • Advertising

74.

Media.net

2.01% • Media.net • Advertising

75.

StickyAds

2.0% • Comcast • Advertising

76.

DeepIntent

1.96% • Deep Intent • Advertising

77.

LinkedIn Ads

1.95% • Microsoft • Advertising

78.

Tribal Fusion

1.95% • Exponential Interactive, Inc • Advertising

79.

Lotame

1.95% • Lotame • Advertising

80.

Cloudflare

1.92% • Cloudflare • Hosting

81.

DataXu

1.9% • DataXu • Advertising

82.

Magnite

1.81% • Magnite • Advertising

83.

Smaato

1.75% • Verve Group • Advertising

84.

TRUSTe Notice

1.64% • TrustArc • Consent Management

85.

Connatix

1.59% • Connatix Native Exchange • Advertising

86.

Taboola

1.58% • Taboola • Advertising

87.

Xaxis

1.57% • Xaxis • Advertising

88.

Cognitiv

1.55% • Cognitiv • Advertising

89.

Acuity Ads

1.55% • Acuity Ads • Advertising

90.

TrustArc

1.54% • TrustArc • Consent Management

91.

Sentry

1.51% • Sentry • Utilities

92.

SpotX

1.4% • RTL Group • Advertising

93.

Unruly Media

1.38% • Tremor International • Advertising

94.

AddThis

1.32% • Oracle • Advertising

95.

MaxPoint Interactive

1.25% • MaxPoint Interactive • Advertising

96.

Flashtalking

1.21% • Mediaocean • Advertising

97.

InsightExpress

1.19% • Kantar Group • Site Analytics

98.

Bazaarvoice

1.16% • Bazaarvoice • Customer Interaction

99.

YouTube

1.15% • Google • Audio/Video Player

100.

JW Player

1.14% • JW Player • Audio/Video Player

101.

Improve Digital

1.13% • Improve Digital • Advertising

102.

CreateJS

1.09% • • Hosting

103.

Semasio

1.07% • Semasio • Advertising

104.

ShareThrough

1.07% • Sharethrough, Inc • Advertising

105.

Celtra

1.05% • Celtra • Audio/Video Player

106.

OnAudience

1.05% • Cloud Technologies S.A. • Advertising

107.

Demandbase

1.0% • Demandbase • Advertising