kbb.com

1.

Google Tag

94.6% • Google • Advertising

2.

DoubleClick

93.99% • Google • Advertising

3.

mPulse

91.24% • Akamai Technologies • Site Analytics

4.

New Relic

88.59% • New Relic • Site Analytics

5.

Optimizely

87.26% • Optimizely • Site Analytics

6.

Google

77.85% • Google • Advertising

7.

PubMatic

76.17% • PubMatic, Inc. • Advertising

8.

Amazon Advertising

71.52% • Amazon • Advertising

9.

Google Static

61.24% • Google • Hosting

10.

Gravatar

15.03% • Automattic • Social Media

11.

Google Fonts

12.26% • Google • Hosting

12.

Adobe Audience Manager

10.22% • Adobe • Advertising

13.

OneTrust

10.18% • OneTrust • Consent Management

14.

Google Analytics

10.06% • Google • Site Analytics

15.

Facebook

7.48% • Meta • Advertising

16.

Qualia

7.4% • Qualia • Advertising

17.

audioeye

7.1% • audioeye • Site Analytics

18.

LiveRamp

6.78% • LiveRamp • Advertising

19.

Google User Content

6.69% • Google • Hosting

20.

Yahoo!

6.44% • Verizon • Site Analytics

21.

AppNexus

6.39% • Microsoft • Advertising

22.

OpenX

6.38% • OpenX Software Ltd. • Advertising

23.

Google Syndication

6.37% • Google • Advertising

24.

Index Exchange

6.35% • Index Exchange, Inc. • Advertising

25.

TripleLift

6.33% • TripleLift, Inc. • Advertising

26.

ScoreCard Research Beacon

6.26% • comScore, Inc. • Site Analytics

27.

Microsoft Advertising

6.04% • Microsoft • Advertising

28.

AdGear

5.84% • Samsung • Advertising

29.

Google AdServices

5.64% • Google • Advertising

30.

Moat

5.48% • Oracle • Advertising

31.

Integral Ad Science

5.45% • Integral Ad Science, Inc. • Advertising

32.

Snapchat For Business

5.44% • Snap Technologies • Advertising

33.

Pinterest

5.25% • Pinterest • Social Media

34.

Jetpack

5.21% • Automattic • Site Analytics

35.

TikTok Analytics

5.21% • ByteDance Inc • Site Analytics

36.

Google Analytics with signals

5.1% • Google • Advertising

37.

X Advertising

5.07% • X Corp. • Advertising

38.

Treasure Data

5.03% • arm • Site Analytics

39.

TradeDesk

4.81% • The Trade Desk • Advertising

40.

Google APIs

4.73% • Google • Hosting

41.

Qualtrics

4.65% • Qualtrics • Site Analytics

42.

DoubleVerify

3.83% • DoubleVerify • Advertising

43.

X Corp.

3.82% • X Corp. • Social Media

44.

X Analytics

3.81% • X Corp. • Site Analytics

45.

Aggregate Knowledge

3.73% • TransUnion • Advertising

46.

Amazon Web Services

3.14% • Amazon • Hosting

47.

Tapad

2.93% • Telenor Group • Advertising

48.

Yahoo! Ad Manager Plus

2.42% • Verizon • Advertising

49.

Live Intent

2.33% • LiveIntent • Site Analytics

50.

Turn Inc.

2.03% • Singtel • Advertising

51.

Yahoo! Analytics

1.93% • Verizon • Site Analytics

52.

Adform

1.9% • Adform • Advertising

53.

Adobe Typekit

1.89% • Adobe • Utilities

54.

Akamai Technologies

1.88% • Akamai Technologies • Hosting

55.

YouTube

1.85% • Google • Audio/Video Player

56.

Bazaarvoice

1.83% • Bazaarvoice • Customer Interaction

57.

Bidswitch

1.76% • Criteo • Advertising

58.

StackAdapt

1.75% • StackAdapt • Advertising

59.

Evidon

1.67% • Crownpeak • Utilities

60.

Dotomi

1.63% • Conversant • Advertising

61.

Beeswax

1.61% • Beeswax • Advertising

62.

Adtheorent

1.61% • AdTheorent, Inc • Advertising

63.

StickyAds

1.57% • Comcast • Advertising

64.

SiteScout by Centro

1.52% • Centro • Advertising

65.

Simpli.fi

1.5% • Simplifi Holdings Inc. • Advertising

66.

MediaMath

1.46% • MediaMath, Inc. • Advertising

67.

Quantcast

1.44% • Quantcast International Limited • Advertising

68.

SMART AdServer

1.42% • Smart Adserver • Advertising

69.

Criteo

1.38% • Criteo • Advertising

70.

DataXu

1.34% • DataXu • Advertising

71.

Zeta

1.34% • Zeta Global • Customer Interaction

72.

Tribal Fusion

1.32% • Exponential Interactive, Inc • Advertising

73.

Adelphic

1.3% • Viant • Site Analytics

74.

CreateJS

1.28% • • Hosting

75.

Zemanta

1.27% • Outbrain • Customer Interaction

76.

Acuity Ads

1.26% • Acuity Ads • Advertising

77.

RTB House

1.26% • RTB House • Advertising

78.

DeepIntent

1.21% • Deep Intent • Advertising

79.

LinkedIn Ads

1.2% • Microsoft • Advertising

80.

Rhythmone Beacon

1.19% • RhythmOne, LLC • Advertising

81.

Cloudflare

1.19% • Cloudflare • Hosting

82.

PulsePoint

1.19% • PulsePoint, Inc. • Advertising

83.

Lotame

1.15% • Lotame • Advertising

84.

AddThis

1.13% • Oracle • Advertising

85.

sovrn

1.08% • Sovrn Holdings Inc • Advertising

86.

Connatix

1.06% • Connatix Native Exchange • Advertising

87.

Lucid

1.06% • Luc.id • Advertising

88.

Smaato

1.05% • Verve Group • Advertising

89.

Rubicon

1.0% • The Rubicon Project, Limited • Advertising