mattel.com

1.

Google Tag

91.11% • Google • Advertising

2.

Shopify Stats

87.92% • Shopify • Advertising

3.

Optimizely

84.78% • Optimizely • Site Analytics

4.

Klaviyo

83.59% • Klaviyo • Site Analytics

5.

UsableNet

71.1% • UsableNet • Utilities

6.

Amazon CloudFront

64.58% • Amazon • Hosting

7.

Monotype GmbH

50.16% • Monotype Imaging • Hosting

8.

Adobe Typekit

47.44% • Adobe • Utilities

9.

Forter

46.99% • Forter • Utilities

10.

Google APIs

39.28% • Google • Hosting

11.

Quantum Metric

36.78% • Quantum Metric, Inc. • Site Analytics

12.

Yottaa

34.55% • Yottaa • Site Analytics

13.

Bazaarvoice

31.36% • Bazaarvoice • Customer Interaction

14.

Google Fonts

29.82% • Google • Hosting

15.

TikTok Analytics

28.36% • ByteDance Inc • Site Analytics

16.

Google

13.89% • Google • Advertising

17.

TrustArc

13.77% • TrustArc • Consent Management

18.

Facebook

13.51% • Meta • Advertising

19.

fontawesome.com

12.21% • • Hosting

20.

DoubleClick

8.45% • Google • Advertising

21.

TradeDesk

8.04% • The Trade Desk • Advertising

22.

BlueConic Plugin

6.79% • BlueConic • Site Analytics

23.

Google Static

6.64% • Google • Hosting

24.

Google AdServices

6.45% • Google • Advertising

25.

ChannelAdvisor

4.83% • ChannelAdvisor • Advertising

26.

Bootstrap CDN

4.03% • BootstrapCDN • Hosting

27.

Google Analytics

3.88% • Google • Site Analytics

28.

Reddit

3.47% • reddit • Social Media

29.

Cloudflare

3.45% • Cloudflare • Hosting

30.

Google Analytics with signals

3.31% • Google • Advertising

31.

Instagram

3.19% • Meta • Misc

32.

Pinterest

2.81% • Pinterest • Social Media

33.

Truste Consent

2.56% • TrustArc • Consent Management

34.

Shopify CDN

2.06% • Shopify • Hosting

35.

Sentry

1.77% • Sentry • Utilities

36.

Auth0 Inc.

1.26% • Auth0 Inc. • Site Analytics

37.

PayPal

1.17% • eBay • Customer Interaction

38.

Bugsnag

1.05% • SmartBear • Site Analytics

39.

Google User Content

1.02% • Google • Hosting