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nbc.com

Observed activities (48)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
OneTrust
95.2% • OneTrust • Consent Management
2.
Adobe Audience Manager
94.48% • Adobe • Advertising
3.
Adobe Dynamic Tag Management
93.2% • Adobe • Utilities
4.
ScoreCard Research Beacon
84.77% • comScore, Inc. • Site Analytics
5.
Launch Darkly
79.39% • Launch Darkly • Utilities
6.
Google AdServices
73.85% • Google • Advertising
7.
Google Tag
72.65% • Google • Advertising
8.
Branch
71.33% • Branch Metrics • Advertising
9.
Amplitude
68.7% • Amplitude • Site Analytics
10.
DoubleClick
45.47% • Google • Advertising
11.
mPulse
43.43% • Akamai Technologies • Site Analytics
12.
NetRatings SiteCensus
38.79% • Nielsen • Advertising
13.
Yahoo! Analytics
38.35% • Verizon • Site Analytics
14.
TradeDesk
37.77% • The Trade Desk • Advertising
15.
Google
33.7% • Google • Advertising
16.
Adobe Experience Cloud
32.46% • Adobe • Site Analytics
17.
Akamai Technologies
29.61% • Akamai Technologies • Hosting
18.
FreeWheel
23.93% • Comcast • Advertising
19.
Parse.ly
20.55% • Parse.ly • Site Analytics
20.
unpkg
20.46% • unpkg • Hosting
21.
JW Player
20.3% • JW Player • Audio/Video Player
22.
Conviva
18.58% • Conviva • Site Analytics
23.
Google Static
17.25% • Google • Hosting
24.
SecuredVisit
14.37% • SecuredVisit • Advertising
25.
Google APIs
7.14% • Google • Hosting
26.
StickyAds
4.94% • Comcast • Advertising
27.
Integral Ad Science
4.77% • Integral Ad Science, Inc. • Advertising
28.
Amazon Web Services
4.73% • Amazon • Hosting
29.
Merkle RKG
4.65% • Dentsu Aegis Network • Site Analytics
30.
YouTube
4.63% • Google • Audio/Video Player
31.
Google Syndication
4.29% • Google • Advertising
32.
Google User Content
3.48% • Google • Hosting
33.
LiveRamp
3.31% • LiveRamp • Advertising
34.
BlueKai
2.82% • Oracle • Advertising
35.
Google Fonts
2.82% • Google • Hosting
36.
SpotX
2.8% • RTL Group • Advertising
37.
Amazon Advertising
2.5% • Amazon • Advertising
38.
Google Photos
2.03% • Google • Hosting
39.
iSpot.tv
1.92% • • Advertising
40.
DoubleVerify
1.86% • DoubleVerify • Advertising
41.
Innovid
1.81% • Innovid • Advertising
42.
Aggregate Knowledge
1.62% • TransUnion • Advertising
43.
Instagram
1.57% • Meta • Misc
44.
Resonate Networks
1.47% • Resonate • Advertising
45.
jsDelivr
1.44% • • Hosting
46.
Algolia
1.42% • • Utilities
47.
Flashtalking
1.19% • Flashtalking • Advertising
48.
InsightExpress
1.05% • Kantar Group • Site Analytics

13.9

Trackers Per Page Load

25.73

Tracking Requests Per Page Load

5.49%

Trackers Requests / All Requests

83.09MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies