npr.org

1.

Google Tag Manager

91.05% • Google • Essential

2.

OneTrust

90.54% • OneTrust • Consent Management

3.

Stripe

88.22% • • Customer Interaction

4.

Optimizely

86.93% • Optimizely • Site Analytics

5.

Amazon Advertising

46.72% • Amazon • Advertising

6.

SOASTA mPulse

32.42% • Akamai Technologies • Site Analytics

7.

DoubleClick

30.01% • Google • Advertising

8.

Piano Analytics

27.72% • Piano • Site Analytics

9.

Google Static

27.19% • Google • Hosting

10.

Piano

26.81% • Piano • Essential

11.

Google

26.44% • Google • Advertising

12.

Permutive

25.51% • Permutive, Inc. • Advertising

13.

Google Analytics

24.54% • Google • Site Analytics

14.

cXense

23.76% • Cxense • Advertising

15.

PubMatic

23.42% • PubMatic, Inc. • Advertising

16.

NetRatings SiteCensus

18.7% • Nielsen • Advertising

17.

Google Fonts

17.75% • Google • Hosting

18.

Cloudflare

15.47% • Cloudflare • Hosting

19.

ScoreCard Research Beacon

13.82% • comScore, Inc. • Site Analytics

20.

ChartBeat

13.6% • ChartBeat • Site Analytics

21.

Facebook

12.92% • Meta • Advertising

22.

Google Analytics with signals

12.36% • Google • Advertising

23.

TradeDesk

12.23% • The Trade Desk • Advertising

24.

Snapchat For Business

12.21% • Snap Technologies • Advertising

25.

TikTok Analytics

11.94% • ByteDance Inc • Site Analytics

26.

Google APIs

11.59% • Google • Hosting

27.

JW Player

9.4% • JW Player • Audio/Video Player

28.

Google Syndication

3.57% • Google • Advertising

29.

YouTube

2.83% • Google • Audio/Video Player

30.

X Corp.

2.3% • X Corp. • Social Media

31.

AppNexus

2.19% • Microsoft • Advertising

32.

Google AdServices

2.17% • Google • Advertising

33.

Akamai Technologies

2.14% • Akamai Technologies • Hosting

34.

Google User Content

2.0% • Google • Hosting

35.

Rubicon

1.82% • The Rubicon Project, Limited • Advertising

36.

Index Exchange

1.64% • Index Exchange, Inc. • Advertising

37.

Criteo

1.51% • Criteo • Advertising

38.

Google Photos

1.33% • Google • Hosting

39.

Instagram

1.27% • Meta • Misc

40.

Adobe Audience Manager

1.23% • Adobe • Advertising

41.

LiveRamp

1.19% • LiveRamp • Advertising

42.

Moat

1.19% • Oracle • Advertising

43.

ID5 Sync

1.08% • ID5 Technology Ltd. • Site Analytics

44.

Integral Ad Science

1.01% • Integral Ad Science, Inc. • Advertising