nymag.com

1.

OneTrust

98.09% • OneTrust • Consent Management

2.

Google Syndication

90.02% • Google • Advertising

3.

DoubleVerify

88.33% • DoubleVerify • Advertising

4.

Permutive

87.88% • Permutive, Inc. • Advertising

5.

Amazon Advertising

86.25% • Amazon • Advertising

6.

Magnite

85.4% • Magnite • Advertising

7.

Vox

80.55% • Vox Media • Customer Interaction

8.

PageFair

77.84% • Blockthrough • Customer Interaction

9.

Index Exchange

76.67% • Index Exchange, Inc. • Advertising

10.

Google

56.35% • Google • Advertising

11.

Google Static

54.36% • Google • Hosting

12.

Sailthru Horizon

37.86% • Sailthru • Advertising

13.

Google APIs

33.53% • Google • Hosting

14.

Parse.ly

21.9% • Parse.ly • Site Analytics

15.

Connatix

12.67% • Connatix Native Exchange • Advertising

16.

Google Marketing Platform

10.66% • Google • Advertising

17.

Amazon CloudFront

10.12% • Amazon • Hosting

18.

Google Tag

8.71% • Google • Advertising

19.

Piano

7.77% • Piano Software • Utilities

20.

ScoreCard Research Beacon

7.62% • comScore, Inc. • Site Analytics

21.

33Across

6.98% • 33Across • Advertising

22.

X Corp.

6.77% • X Corp. • Social Media

23.

Integral Ad Science

6.71% • Integral Ad Science, Inc. • Advertising

24.

PubMatic

6.7% • PubMatic, Inc. • Advertising

25.

AppNexus

6.29% • Microsoft • Advertising

26.

LiveRamp

6.28% • LiveRamp • Advertising

27.

ad-delivery.net

6.17% • • Misc

28.

TradeDesk

6.1% • The Trade Desk • Advertising

29.

TripleLift

6.03% • TripleLift, Inc. • Advertising

30.

Bidswitch

5.93% • Criteo • Advertising

31.

Yahoo!

5.88% • Verizon • Site Analytics

32.

Microsoft Advertising

5.12% • Microsoft • Advertising

33.

Live Intent

5.02% • LiveIntent • Site Analytics

34.

Criteo

4.98% • Criteo • Advertising

35.

Merkle RKG

4.81% • Dentsu Aegis Network • Site Analytics

36.

Yahoo! Analytics

4.78% • Verizon • Site Analytics

37.

Google AdServices

4.78% • Google • Advertising

38.

Sentry

4.7% • Sentry • Utilities

39.

Adobe Audience Manager

4.68% • Adobe • Advertising

40.

Epsilon

4.35% • Epsilon • Advertising

41.

PulsePoint

4.3% • PulsePoint, Inc. • Advertising

42.

X Syndication

4.28% • X Corp. • Social Media

43.

Yahoo! Ad Manager Plus

4.25% • Verizon • Advertising

44.

LiveRamp CMP

4.02% • LiveRamp • Consent Management

45.

X Advertising

3.98% • X Corp. • Advertising

46.

Spotify

3.9% • Spotify • Audio/Video Player

47.

ShareThrough

3.76% • Sharethrough, Inc • Advertising

48.

Google Fonts

3.59% • Google • Hosting

49.

Microsoft Clarity

3.52% • Microsoft • Site Analytics

50.

Yieldmo

3.52% • Yieldmo, Inc. • Advertising

51.

ID5 Sync

3.47% • ID5 Technology • Advertising

52.

sovrn

3.38% • Sovrn Holdings Inc • Advertising

53.

Rhythmone Beacon

3.29% • RhythmOne, LLC • Advertising

54.

SMART AdServer

3.23% • Smart Adserver • Advertising

55.

Tapad

3.21% • Telenor Group • Advertising

56.

Unruly Media

3.14% • Tremor International • Advertising

57.

Stripe

2.96% • Stripe • Customer Interaction

58.

StickyAds

2.88% • Comcast • Advertising

59.

Google Analytics with signals

2.86% • Google • Advertising

60.

Google Play Services

2.84% • Google • Hosting

61.

StackAdapt

2.71% • StackAdapt • Advertising

62.

Sonobi

2.69% • Sonobi, Inc • Advertising

63.

Dotomi

2.56% • Conversant • Advertising

64.

OpenX

2.51% • OpenX Software Ltd. • Advertising

65.

Bounce Exchange

2.45% • Bounce Exchange • Advertising

66.

jsDelivr

2.42% • • Hosting

67.

Smaato

2.41% • Verve Group • Advertising

68.

SiteScout by Centro

2.4% • Centro • Advertising

69.

BounceX

2.36% • • Advertising

70.

Outbrain

2.32% • Outbrain • Advertising

71.

Turn Inc.

2.28% • Singtel • Advertising

72.

Aggregate Knowledge

2.28% • TransUnion • Advertising

73.

Adform

2.27% • Adform • Advertising

74.

Beeswax

2.25% • Beeswax • Advertising

75.

cdnwidget.com

2.22% • • Hosting

76.

Zemanta

2.12% • Outbrain • Customer Interaction

77.

Quantcast

2.03% • Quantcast International Limited • Advertising

78.

X Analytics

1.99% • X Corp. • Advertising

79.

Media.net

1.97% • Media.net • Advertising

80.

Zeta

1.95% • Zeta Global • Customer Interaction

81.

The New York Times

1.91% • The New York Times Company • Misc

82.

RTB House

1.91% • RTB House • Advertising

83.

MediaMath

1.9% • MediaMath, Inc. • Advertising

84.

Taboola

1.83% • Taboola • Advertising

85.

Google Analytics

1.78% • Google • Site Analytics

86.

AdGear

1.72% • Samsung • Advertising

87.

LinkedIn Ads

1.66% • Microsoft • Advertising

88.

Pinterest

1.61% • Pinterest • Social Media

89.

DeepIntent

1.61% • Deep Intent • Advertising

90.

Instagram

1.6% • Meta • Social Media

91.

Simpli.fi

1.6% • Simplifi Holdings Inc. • Advertising

92.

Adelphic

1.51% • Viant • Site Analytics

93.

Amazon Web Services

1.45% • Amazon • Hosting

94.

Heroku

1.42% • • Hosting

95.

Lotame

1.4% • Lotame • Advertising

96.

Adobe Typekit

1.4% • Adobe • Utilities

97.

ADman Media

1.36% • illumin • Advertising

98.

Improve Digital

1.35% • Improve Digital • Advertising

99.

Fathom Analytics

1.33% • Conva Ventures • Site Analytics

100.

Rise

1.31% • Rise Code • Advertising

101.

TRUSTe Notice

1.31% • TrustArc • Consent Management

102.

SpotX

1.3% • RTL Group • Advertising

103.

OneTag

1.3% • OneTag • Advertising

104.

Xaxis

1.3% • Xaxis • Advertising

105.

Kargo

1.3% • Kargo • Advertising

106.

Demandbase

1.27% • Demandbase • Advertising

107.

Bidtellect

1.25% • Simpli.fi • Advertising

108.

Intent IQ

1.22% • AlmondNet • Advertising

109.

Acuity Ads

1.21% • Acuity Ads • Advertising

110.

Google User Content

1.19% • Google • Hosting

111.

Roq.ad

1.19% • Roq.ad GmbH • Advertising

112.

Adtheorent

1.14% • AdTheorent, Inc • Advertising

113.

Cloudflare Insights

1.14% • Cloudflare • Site Analytics

114.

Cloudflare

1.13% • Cloudflare • Hosting

115.

SpringServe

1.13% • SpringServe, LLC • Advertising

116.

DataXu

1.11% • DataXu • Advertising

117.

Tribal Fusion

1.09% • Exponential Interactive, Inc • Advertising